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Internet marketing : strategy, implementation and practice
Dave Chaffey, Richard Mayer, Kevin Johnston, Fiona Ellis-Chadwick, 2000, manual

Keywords: business, Internet, marketing, computer application, marketing strategy, informations, marketing planning, marketing channels, marketing structure, World Wide Web, promotion, electronic commerce, electronic transactions, success of business operation, efficiency, retail sale, future, forecasting, development, business decision-making
Published in DKUM: 01.06.2012; Views: 3164; Downloads: 113
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2.

Economics of strategy
David Besanko, David Dranove, Mark T. Shanley, higher education textbook

Keywords: strategic planning, economics of the enterprise, strategy, development strategy, enterprise, boundary, holding companies, mergers, complexity, decision, decision making, transactions, costs, market, swap, industrial organization, evolution, partnership, companies, corporations, competition, pozitioning, advantage, sustainable development, international business, organizing, chains, internal entrepreneurship
Published in DKUM: 01.06.2012; Views: 2725; Downloads: 94
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