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A sustainable distribution model for agrowellness: strategies for tourist farm innovation and growth
Tina Cvahte Ojsteršek, Lazar Pavić, 2024, original scientific article

Abstract: The concepts of “agrotourism” (or agritourism), focusing on farm-based tourism, and “wellness tourism,” which emphasises health and well-being through travel, are common and well-researched. As the paper explores, this combination presents a strategic approach to enhance the tourist farms’ offer by aligning it with contemporary desires for health, relaxation, and nature immersion. Based on exploring the existing offerings on tourist farms in rural Slovenia and a survey among potential users, we identified some aspects of why agrowellness is not yet developed to the extent one would expect. Focusing on six main areas—local identity, sustainability, community engagement, innovation, digitalisation, and sports activities— the developed distribution model outlines what steps farms can take to reach a broader audience and contribute to sustainable development. By integrating authentic local experiences, eco-friendly practices, community collaboration, innovative activities, a robust digital presence, and opportunities for active outdoor recreation, tourist farms can offer unique, enriching experiences that appeal to modern tourists seeking wellness and connection with nature in the spirit of agrowellness. This comprehensive strategy aims to elevate the agrowellness sector’s appeal. It supports the preservation of rural heritage and promotes healthy lifestyles, positioning tourist farms as crucial players in a sustainably focused tourism industry.
Keywords: agrowellness, distribution, tourist farms, innovation, wellness tourism
Published in DKUM: 11.10.2024; Views: 0; Downloads: 2
Full text (170,30 KB)

Applying integrated data envelopment analysis and analytic hierarchy process to measuring the efficiency of tourist farms : The Case of Slovenia
Boris Prevolšek, Maja Borlinič Gačnik, Črtomir Rozman, 2023, original scientific article

Abstract: This paper examines the efficiency of tourist farms in Slovenia by adopting an approach using a framework of non-parametric programming—Data Envelopment Analysis (DEA) and Analytic Hierarchy Process (AHP), combining the two because the DEA analysis by itself does not take into account all attributes, especially qualitative ones. The beforementioned two methods rank the farm tourism units with respect to their efficiency. By using the DEA method, an input- and output-oriented BCC and CCR model were introduced to upgrade the criteria by including the additional non-numerical criteria of the AHP. The results of the models showed that there are possible improvements on all levels of efficiency, as well as on the criteria of the additional offer of tourist farms, which were analyzed in the AHP model with additional criteria. According to the estimated efficiency, the ranking of tourist farms differed according to the two methods. Within the group of farms assessed as efficient by DEA, the AHP model allowed a more accurate ranking.
Keywords: farm tourism, tourist farms, efficiency, data envelopment analysis (DEA), analytic hierarchy process (AHP), Slovenia
Published in DKUM: 09.04.2024; Views: 281; Downloads: 19
Full text (1,06 MB)
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