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1.
Rhetoric for Tourism Business
Jasna Potočnik Topler, 2021

Abstract: Rhetoric is the skill of persuasion. It has accompanied people for millennia, and the foundations of rhetorical theory were laid by the Ancient Greek thinker Aristotle. Through historical periods it has undergone development, rises and also falls. Today we are increasingly aware of the importance of familiarity with this skill in very broad fields of public and private life, for ultimately it contributes to better reading literacy of individuals and society. One of the aims of teaching rhetoric at the Faculty of Tourism of the University of Maribor is to prepare students to analyse and more accurately and precisely formulate arguments and persuasive techniques in everyday life, ranging from personal conversations to the media, study situations and the composition of expert texts. Equally it aims to familiarise students with various discourses, to teach them independent, more self-confident, clear, structured and critical expression of views and to formulate structured short and long texts. The booklet contains work sheets that will serve as support points in aiding rhetoric in business communication, when the focus is on topics such as history, rhetorical genres, canons, persuasion and language. We will also focus attention on the legal aspects of communication. The publication is a translated and supplemented edition of worksheets published in 2018.
Keywords: rhetoric, tourism, writing for tourism, interpretation in tourism, public speaking
Published: 13.10.2021; Views: 9; Downloads: 2
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2.
Spas as health literate organizations with a focus on educational value
Katja Kokot, 2020, master's thesis

Abstract: This master thesis is focused on health literacy in health tourism settings. Health literacy is a concept connected to an individual’s responsibility to understand and act on health information in modern environments. Our assumption is that health tourism is one of the main stakeholders in processes of increasing health literacy levels in the population. For that reason, we questioned what level of health literacy the guests report and whether they recount any cases of improved health literacy during and after their visit. The main goal of the research was discovering whether Slovene health spas are organizations that promote health literacy and what steps they must take for future improvements. For the empirical research we conducted semi-structured interviews with previous guests of Slovene spas that have undertaken stationary rehabilitation due to various health concerns. The analysis method was qualitative content analysis by Philipp Mayring. The transcripts were coded with ATLAS.ti 8 software. The results indicate that guests gain useful information about how they should behave after rehabilitation in everyday life. This information is directly linked to increasing the health literacy of the patient as it is essential for successful rehabilitation and future behavior. The most common process in increasing health literacy levels are the lectures organized for the patients. The topics covered are a healthy diet, suitable exercise and sports, and common medical procedures. With these processes health resorts directly target the health literacy level of their patients.
Keywords: thermal spas, health tourism, health literacy, healthy habits, wellness
Published: 09.07.2021; Views: 169; Downloads: 19
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3.
Supplementary material for paper Perceived threat of COVID-19 and future travel avoidance
Maja Turnšek, Boštjan Brumen, Marjetka Rangus, Mitja Gorenak, Janez Mekinc, Tanja Lešnik Štuhec, 2020, complete scientific database or corpus

Keywords: COVID-19, coronavirus, tourism, health threat perception, future travel avoidance, fear appeals
Published: 23.11.2020; Views: 15031; Downloads: 306
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4.
Perceived threat of COVID-19 and future travel avoidance
Maja Turnšek, Boštjan Brumen, Marjetka Rangus, Mitja Gorenak, Janez Mekinc, Tanja Lešnik Štuhec, 2020, original scientific article

Abstract: The present study provides a snapshot of Slovenian tourists' perceptions in a historically unique point of time - the early days of the covid-19-related lockdown. Based on an online survey performed in March and April 2020 the study provides first insights into Slovenian tourists% perceived threats of covid-19 on two dimensions: severity and susceptibility; how this depends on their demography and past travel experience and what, in this specific point in time, they think about future travel avoidance. The results have shown that age affects the two measured dimensions of perceived threat and future travel avoidance, but only with women. Furthermore, people who have travelled the most in the past express the least likelihood of avoidance to travel due to the covid -19 pandemic. Those who are more educated, on the other hand, perceive higher risk, yet education has no role in their expressed future travel avoidance. The results, moreover, show that the moral obligation towards taking care of others might be a highly important element in the success factor of covid-19 measures and thus future appeals by the tourism industry. Finally, the results show that we cannot easily predict how the general population will behave regarding their future travel avoidance since the opinions are not polarised in the extremes. This does indicate, however, that tourists will be susceptible to the context-specific factors of future travel decisions, such as assurances of health safety provided by the tourism industry.
Keywords: COVID-19, coronavirus, tourism, health threat perception, future travel avoidance, fear appeals
Published: 12.11.2020; Views: 316; Downloads: 101
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5.
ANALYSIS OF TERRORIST ATTACKS' IMPACT ON TOURISM: LITERATURE REVIEW
Marica Ilić, 2020, undergraduate thesis

Abstract: The number of international tourist movements increases every year. For many countries, tourism is a key part of the economy that generates considerable profits. When an economic sector such as tourism is triggered, any negative event in the process is a major detriment to the local and regional economy. In this thesis our goal was to clarify the relationship between tourism and terrorism, how terrorist attacks impact the tourism industry, and how destinations recover from them. The focus is on studies published in the last 18 years and focusing on Europe.
Keywords: tourism, terrorism, recovery, Europe, event
Published: 03.11.2020; Views: 225; Downloads: 30
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6.
Use of humor in video content for promotion of tourist destinations on YouTube
Marinela Ilikj, 2020, undergraduate thesis

Abstract: Advertisements are not the reason why we watch television, but they make an inevitable element of that routine. As humor gains popularity in promotional activities, the question of its benefits and risks becomes even more topical. Considering the expansion in the development of the tourism industry in recent years, the need for differentiation in the promotion of destinations should be conducted in a way that would be different from what has already been seen. This is one of the points where humor and tourism meet. As YouTube is one of the leading platforms for sharing video content, the study was based on analyzing the appearance of humor in advertisements aimed at promoting a tourism destination, uploaded on YouTube. Out of 11,015 advertisements uploaded on the official NTO’s channels, humorous elements were identified in 116 videos. Most frequently, humor types used were those deriving from the theory of incongruity-resolution and arousal safety, while humor disparagement theory, considered as aggressive, was least represented. However, different humor types are intended to achieve different effects. If the marketers’ goal is to underline a particular communication effect, they should then use the exact type of humor that is most likely to produce such an effect.
Keywords: tourism, humor, promotion, YouTube, humor typology, marketing in tourism
Published: 02.11.2020; Views: 219; Downloads: 41
.pdf Full text (1,50 MB)

7.
Exercises in Travel Writing and Literary Tourism
Laura Lupše, Maja Možic, Nuša Cesar, Žiga Zdovc, Marina Majerič, Martina Senekovič, Boštjan Koželj, Jasna Potočnik Topler, 2020

Abstract: The book entitled »Exercises in Travel Writing and Literary Tourism – A Teaching and Learning Experiment« emerged as a result of experimental project work in teaching English during the subject English in Tourism – Higher Level 1 at the Faculty of Tourism in Brežice, University of Maribor. This approach included teaching in the classroom, research in libraries and at home, and field work. The collection brings eight very different texts on Travel Writing and Literary Tourism by Master's students of Tourism, who were free in choosing the topic of the texts, their styles and the titles . The field of Travel Writing is significant, not only as its own discourse, a tourism trend and a tool of branding and embedding attractions and/or destinations, but also as a tool of teaching and learning a foreign language, which, along with upgrading specific language knowledge, encourages curiosity, research, creativity, reflection and self-development.
Keywords: travel writing, literary tourism, branding, teaching, learning, English language
Published: 29.10.2020; Views: 246; Downloads: 21
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8.
Foreign Languages in Tourism
Petra Mikulčić, 2019, master's thesis

Abstract: The aim of this master’s thesis was to examine in what way the foreign language curricula of the higher education institutions for tourism meet the needs of the tourism industry in Croatia. The research was conducted between both parties of this topic – the representatives of higher education institutions for tourism and the tourism industry representatives. The analysis of research results showed there is currently a gap between what the foreign language curricula of the higher education institutions for tourism have to provide and what the tourism industry actually needs. The research results suggested the main reasons for that gap are the absence of unique education strategy in tourism, a lack of practical work associated with tourism studies, overcrowded classrooms and insufficient learning hour rate. They also suggested possible improvements, which would make the foreign language curricula much more effective. Some of them include: the development of the unique education strategy in tourism, a more prudent choice of languages that are being taught, a limitation of enrollment quotes, an emphasised awareness of the importance of personal initiatives, the curricula with more interaction, adopting trends and successful ideas and changes in knowledge evaluation process. It is our hope this research will help in recognising the necessary changes and provide inspiration for improvements.
Keywords: Foreign languages, tourism industry, higher education, curricula, Croatia
Published: 14.11.2019; Views: 543; Downloads: 74
.pdf Full text (1,81 MB)

9.
Development of tourism research
Marjetka Rangus, Boštjan Brumen, 2016, original scientific article

Abstract: The relative short history of tourism research is characterised by an ongoing debate on whether tourism is in fact an independent academic field with its own disciplinary matrix and standardisation of knowledge. On the other hand, the evidence shows that the categorisation of journals in the tourism field (together with hospitality, leisure and sport) in the JCR and Scopus internationally recognised indexed databases is a de facto form of recognition of the scientific status of "tourism". Publishing activities of Slovenian authors are analysed in order to support the need for Slovenian bibliographical databases to follow this trend and introduce a new categorisation to the Cobiss and Sicris databases.
Keywords: tourism, tourism research, indexing of publication, tourism studies
Published: 29.11.2018; Views: 610; Downloads: 38
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10.
Sustainable development of careers in tourism
Mitja Gorenak, 2016, original scientific article

Abstract: Developing sustainable careers in the tourism sector is just as hard as achieving sustainable tourism in general. Our objective was to determine tour guides' attitude to the sustainable development of their careers by tourist agencies as those engaging them. We conducted a survey among representatives of tourist agencies (N = 34). The research showed that the economic pillar of sustainable development is perceived to be the most important when it comes to the sustainable development of careers, followed by the environmental pillar as the second and the social pillar as the least important. In order to achieve the truly sustainable development of careers, the focus must be on the social pillar of development.
Keywords: tourism, career, development, human resources
Published: 29.11.2018; Views: 737; Downloads: 41
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