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Business plan for a Zen garden
Maja Žibrat, Karmen Pažek, Vesna Bukovac, 2015, original scientific article

Abstract: The placement of a theme park in the form of a Zen garden, as a business opportunity in the Slovenian rural area, is discussed. The design of the garden, with all the major points of a standard business plan, is accurately presented, with a description of the business, branch, and services, market analysis, marketing strategy, financial projections, and a plan of the work and activities. The financial aspect is presented as the amount of investment, net present value, and internal rate of return. The amount of investment is estimated at € 14.891, which should be reimbursed within 4 years of operations. The estimated internal rate of return is estimated at 16.86%. Part of the study is the market analysis - conduction of a survey into knowledge of, and interest in, Zen and Zen gardens. The principles of landscape ecology are respected, as the Zen garden would be set in the woods and will blend seamlessly into the landscape.
Keywords: theme parks, sustainable tourism, investment, financial indicators, landscape ecology
Published in DKUM: 14.11.2017; Views: 1039; Downloads: 156
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