Postmodern Elements in Luhrmann's Adaptation of The Great GatsbyNina Kresnik
, 2014, undergraduate thesis
Abstract: The aim of this diploma thesis was to find postmodern elements in Luhrman’s film adaptation of F. Scott Fitzgerald’s novel The Great Gatsby. Since The Great Gatsby is a modernist novel, published in 1925 and the aim was to find postmodern elements in the movie adaptation, modernism and postmodernism are explained first. Then the novel with its content, themes, motifs and symbols is examined thoroughly in order to explain how postmodern elements in the movie make the novel’s story interesting for today’s generation. Finally the postmodern elements in the movie are examined and connected to the novel’s story, themes, motifs and symbols. I came to the conclusion that postmodern elements in the movie are the reason why the movie adaptation of the novel, published almost ninety years ago, is so interesting to today’s generation.
Keywords: modernism, postmodernism, The Great Gatsby, 1920s, postmodern elements in the movie, cinematic techniques, the music, the fashion.
Published: 18.06.2014; Views: 1814; Downloads: 159
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Characteristics branding & brand management in the fashion industrySnežana Urošević
, Bruno Završnik
, 2014, published scientific conference contribution
Abstract: Brand allows for market offer to be identified and differentiated from the competitive offers. The very essence of brand is based not only on potential sales figures, but on the philosophy that makes it posssible for a customer to identify with the brand. Faced with the plenty of market offers customers undoubtedly prefer wellknown companies and brands, thus minimizing risk and time consuming activities of gaining futher knowledge concerning alternative offers. The consumers often wonder whether the branded goods are more worth from the other, similar goods without any famous trademarks. There are many questions and theories but only one is undeniable: one should never doubt the companies that invest great amount of assets, ideas, talents, love and risk, intend to risk previously stated items with bad design, services or products% quality. Brand building in textile industry differs from branding of market offers targeting general public. Branding in textile industry requires more focused approach. Fashion companies are facing with bigger challenges when fighting to attract and keep new consumers who are offered new products and markets. In order to create strong brand, it is necessary to possess expert planning and long-term capital investment. Successful brand is actually an excellent product or service, with creatively designed and conducted marketing. Branding has become marketing´s priority, because successful brands achieve higher prices and gain over loyalty, and attract both consumers and financiers. Marketing agents of the successful 21st century brands must be extremely efficient in strategic brand management, which assumes implementation of marketing activities and programmes in order to build brands, as well as brand management to increase its value. Brands and its value must be regarded and recognised as strategic capital.
Keywords: brand, brand management, branding, fashion industry, marketing strategy, management, marketing
Published: 07.08.2017; Views: 615; Downloads: 70
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Designing the myth: pattern language to assist with the designing of garments at the drawing stageJure Purgaj
, Simona Jevšnik
, 2016, original scientific article
Abstract: This article presents and introduces a new approach for researching into fashion, textile and clothing design. Following Christopher Alexander’s understanding of a pattern language the aim is to present and propose a pattern language which assists with the visualisations and designs of garments that use narrative, non-visual forms as forms of inspiration. To visualise the descriptions of the Slovenian mythological creatures, a guided method for designing the garments was developed, based on fashion design practice and different proposed mythological patterns. Furthermore, the design components during the drawing process were defined and analysed. The above-mentioned type of research is important in order to better understand the phases in the design process during drawing. On the basis of the gained results it can be concluded that the proposed pattern language and the guided method have great potential for creating new interdisciplinary knowledge. This developed method for visualising garments’ forms was tested on Slovenian mythological creatures but it could be used with any written texts. Moreover the method can also be used for educational purposes and further research into fashion design processes because it provides a classified environment that can be easily observed, analysed, and discussed.
Keywords: fashion design practice, visualisations, mythology, pattern language, narrative inspiration
Published: 31.08.2017; Views: 359; Downloads: 246
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Strategija razvoja novega izdelka v podjetju DH FashionMarina Hojnik
, 2019, undergraduate thesis
Abstract: Želje in potrebe odjemalcev, so nas pripeljale do te točke, da živimo v obdobju 'poplave' izdelkov. Ne glede na to, v katero področje izdelkov se zazremo, lahko opazimo ogromne količine podobnih, med seboj zelo konkurenčnih izdelkov. Življenjska doba izdelkov se krajša, potrebe in želje odjemalcev pa povečujejo, kar za podjetja vedno znova predstavlja poslovni izziv. Če hočejo podjetja obstati na trgu in hkrati ostati konkurenčna, se morajo konstantno razvijati in nadgrajevati, saj lahko le na tak način stopijo iz povprečja.
Razvoj novih izdelkov je osnova za razvoj in uspeh podjetja. Če želimo, da je izdelek na trgu maksimalno učinkovit, kar pomeni, da je med odjemalci dobro sprejet, dobro prepoznan na trgu in podjetju prinaša dobiček, je potrebno skrbno in natančno izvesti vse stopnje procesa razvoja novega izdelka. Model procesa razvoja obsega osem stopenj razvoja, ki sem jih tudi analizirala v podjetju DH Fashion. DH Fashion je mikropodjetje, ki predstavlja blagovno znamko za unikatno in ročno izdelana oblačila, nakit in modne dodatke.
Glavni cilj diplomskega projekta je bil opredeliti in razčleniti stopnje procesa razvoja novega izdelka s teoretičnega vidika in jih kasneje primerjati z razvojem izdelka v izbranem podjetju. Na podlagi dobljenih podatkov sem raziskala, ali podjetje DH Fashion uporablja za razvoj izdelka vse stopnje procesa razvoj novih izdelkov.
Na podlagi dobljenih podatkov sem ugotovila, da podjetje DH Fashion za razvoj novih izdelkov ne uporablja vseh faz procesa razvoja izdelka, vendar kljub temu deluje zelo uspešno in se neprestano razvija. Iz rezultatov diplomskega projekta lahko sklepam, da za uspešnost razvoja izdelka ni potrebno izvesti vseh stopenj procesa razvoja izdelka. Sklepam, da na razlog, zakaj podjetje ne uporablja vseh stopenj razvoja, vplivajo različni kriteriji, kot so recimo način prodaje, segment izdelkov, stopnja konkurence, ciljne skupine itd.
Keywords: izdelek, nov izdelek, razvoj izdelka in uvedba na trg, unikatnost, DH Fashion.
Published: 04.07.2019; Views: 240; Downloads: 41
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