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Innovating in a Startup: Germany versus Slovenia
Martina Repnik, 2018, undergraduate thesis

Abstract: Startup companies are enterprises, which are created with the purpose of growth. The driving force of their growth is innovation, which contributes to the competitive advantage of companies in general. Those companies that have a competitive advantage over other companies can exist on a larger scale: they can employ a greater number of workers which contributes to lower unemployment rates in national economies. That is why startup companies are so important for a country’s well-being, and it is crucial for governments that want economic growth to support them. The most efficient way the government can support startups is through creating the right environment where they can exist and develop. There are different factors that contribute to an overall efficient environment; the most relevant one for this thesis is innovation activity. In the thesis, all the relevant factors were analyzed and the chosen countries (Germany and Slovenia) were compared based on their scores. This way, a more startup-friendly business environment was established. Moreover, interviews with startups from each observed country were conducted to further confirm/deny the theoretical conclusions established in the thesis. From all the information gathered, both theoretical and practical, our assumption that Germany has a better ecosystem for startups to exist in was confirmed.
Keywords: startup companies, entrepreneurship activity, startup ecosystem, national culture, innovation, innovation activity
Published: 23.11.2018; Views: 408; Downloads: 54
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