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Abstract: This study examines the impact of socio-demographic factors on attitudes towards sustainability and digitalization in logistics and supply chain management. Since a significant gap was identified in this field, study explores how company size, industry sector, and workforce diversity influence strategic planning and operational efficiency within these pivotal sectors of global commerce. The main novelty of the research is to set the roles of technological readiness and knowledge-based factors in shaping organizational responses to sustainability challenges and digital transformation opportunities. By analyzing the correlation between socio-demographic profiles and technological adoption behaviors, the paper aims to provide insights that could help organizations tailor their strategic initiatives to better align with diverse stakeholder needs, enhancing operational efficiency and promoting sustainable practices. This study seeks to fill the gaps in current research by offering a detailed exploration of how sociodemographic diversity impacts the adoption of innovative technologies and sustainability measures within the logistics and supply chain sectors. Results revealed that gender, sector, work position and company size contribute to different understanding and prioritisation of sustainability topics. Managers and team leaders are more focused towards sustainability than the rest of employees and logistics and supply chain sector prefer digitalization over sustainability.
Keywords: socio-demographic profiles, sustainability, digitalization, logistics, supply chain management
Published in DKUM: 17.03.2025; Views: 0; Downloads: 2
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