1. Language-based game theory in the age of artificial intelligenceValerio Capraro, Roberto Di Paolo, Matjaž Perc, Veronica Pizziol, 2024, review article Abstract: Understanding human behaviour in decision problems and strategicinteractions has wide-ranging applications in economics, psychology andartificial intelligence. Game theory offers a robust foundation for this under-standing, based on the idea that individuals aim to maximize a utilityfunction. However, the exact factors influencing strategy choices remainelusive. While traditional models try to explain human behaviour as a func-tion of the outcomes of available actions, recent experimental researchreveals that linguistic content significantly impacts decision-making, thusprompting a paradigm shift from outcome-based to language-based utilityfunctions. This shift is more urgent than ever, given the advancement ofgenerative AI, which has the potential to support humans in making criticaldecisions through language-based interactions. We propose sentiment analy-sis as a fundamental tool for this shift and take an initial step by analysing61 experimental instructions from the dictator game, an economic gamecapturing the balance between self-interest and the interest of others,which is at the core of many social interactions. Our meta-analysis showsthat sentiment analysis can explain human behaviour beyond economicoutcomes. We discuss future research directions. We hope this worksets the stage for a novel game-theoretical approach that emphasizes theimportance of language in human decisions.
Keywords: game theory, artificial intelligence, social preferences, language-based preferences, social physics, moral behavior, trust
Published in DKUM: 27.11.2024; Views: 0; Downloads: 0
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2. The influence and application of social media in the fashion industryIvana Ljumović, 2022, undergraduate thesis Abstract: Social media marketing proved to be advantageous to all industries. If we consider the huge number of users on social networks and all the advantages they have, as well as their popularity, the fact arises that these networks provide significant business opportunities, i.e., contain great business potential, which they can use if they properly establish communication and advertising through these networks. Nowadays, fashion businesses are investing more time and resources into crafting social media strategies that will further customer loyalty, spread advertising messages, and raise brand awareness. Besides that, social media has a significant impact when it comes to advertising, spreading information, promoting, and selling brands. Social media platforms, such as Instagram, Facebook, YouTube, and Pinterest, are the most popular place for posting and advertising different content. Fashion is an exciting area of constant dynamic changes, and brands need to adapt to it, fashion companies cannot afford to ignore social media. This implies the importance of social media and how fashion firms can use it to their advantage. In conclusion, social media does not replace traditional media, but it does offer consumers pioneering way to interact with the brands they love. Without a doubt, digital media is the latest fashion trend in today's world, and we have every reason to believe in its strength and impact. It is an efficient and effective platform in terms of creating fashion trends and influencers, building brand recognition, and thus being accessible to both existing and potential buyers.
Keywords: social media marketing, fashion marketing, digital marketing, fashion industry, social media strategy, Instagram, customer behavior, social media
Published in DKUM: 14.07.2022; Views: 802; Downloads: 55
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3. Social isolation during puberty affects female sexual behavior in miceJasmina Kerčmar, Stuart Tobet, Gregor Majdič, 2014, original scientific article Abstract: Exposure to stress during puberty can lead to long-term behavioral alterations in adult rodents coincident with sex steroid hormone-dependent brain remodeling and reorganization. Social isolation is a stress for social animals like mice, but little is known about the effects of such stress during adolescence on later reproductive behaviors. The present study examined sexual behavior of ovariectomized, estradiol and progesterone primed female mice that were individually housed from 25 days of age until testing at approximately 95 days, or individually housed from day 25 until day 60 (during puberty), followed by housing in social groups. Mice in these isolated groups were compared to females that were group housed throughout the experiment. Receptive sexual behaviors of females and behaviors of stimulus males were recorded. Females housed in social groups displayed greater levels of receptive behaviors in comparison to both socially isolated groups. Namely, social females had higher lordosis quotients (LQs) and more often displayed stronger lordosis postures in comparison to isolated females. No differences between female groups were observed in stimulus male sexual behavior suggesting that female “attractiveness” was not affected by their social isolation. Females housed in social groups had fewer cells containing immunoreactive estrogen receptor (ER) α in the anteroventral periventricular nucleus (AVPV) and in the ventromedial nucleus of the hypothalamus (VMH) than both isolated groups. These results suggest that isolation during adolescence affects female sexual behavior and re-socialization for 1 month in adulthood is insufficient to rescue lordosis behavior from the effects of social isolation during the pubertal period.
Keywords: mice, social isolation, female sexual behavior, estrogen receptor α, puberty, adolescence
Published in DKUM: 10.07.2017; Views: 1508; Downloads: 457
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4. Construction of the Scale of child's attachment to his/her kindergarten teacher (CAKT)Zlatka Cugmas, 2009, original scientific article Abstract: In the theoretical part of this paper, the author gives answers to the question of whether a real attachment relationship can exist between a child and a non-maternal caretaker. She mentions the established methods of measuring the child's attachment to the kindergarten teacher. She presents The scale of child's attachment to his/her kindergarten teacher (CAKT), which is based on authors previous findings and the experience of other authors in the forming of psychological instruments of this type. The scale was tested in a research which involved twenty-five kindergarten teachers who participated in the evaluation of 178 children (49.4% boys). Children ranged in age from 3 to 6 years. The purpose of the study was to investigate the dimensionality and internal consistency of the Scale. It was established that the psychometric characteristics of the Scale were adequate. This paper also presents the limitations of the research, which should be considered in the interpretation of the obtained results. Replication studies using clinical groups and samples from different cultures will be needed to assess a possible generalization of the presented results.
Keywords: navezanost, predšolski otroci, vzgojiteljice, socialno vedenje, ocenjevalne lestvice, merjenje, psihometrična analiza, attachment behaviour, preschool children, kindergarten teachers, preschool teachers, social behavior, measurment, scales
Published in DKUM: 10.07.2015; Views: 1790; Downloads: 45
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