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1.
Exploring digital transformation journey among micro, small-, and medium-sized enterprises
Marjeta Marolt, Gregor Lenart, Mirjana Kljajić Borštnar, Andreja Pucihar, 2025, original scientific article

Abstract: This paper aims to explore the patterns in micro, small-, and medium-sized enterprises’ (MSMEs) digital transformation journey during recent years. Using an emergent concurrent mixed-methods approach, we combined insights from six in-depth interviews with MSME managers and owners with survey data from 66 MSMEs. The findings reveal major inhibitors and accelerators of MSMEs’ digital transformation and demonstrate how they cope with them by engaging in digitalisation actions. This study also provides insights into how inhibitors, accelerators, and digitalisation actions vary across MSME sizes. While an increased adoption of digital technology was observed among the participating MSMEs, this study identifies three distinct digital transformation paths: necessary, experimental, and committed. Each path is shaped by a unique combination of inhibitors and accelerators. From the practical perspective, this research provides insights for MSME managers and owners on how to tailor their digital transformation efforts to their unique inhibitors and accelerators. In addition, our insights can help policy makers to promote the digital transformation of MSMEs through appropriate measures and support mechanisms tailored to the specific needs of smaller enterprises.
Keywords: digital transformation, turbulent environment, micro, small- and medium-sized enterprises, case study
Published in DKUM: 25.08.2025; Views: 0; Downloads: 5
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2.
Ethical leadership and management of small- and medium-sized enterprises : the role of AI in decision making
Tjaša Štrukelj, Petya Dankova, 2025, original scientific article

Abstract: The integration of artificial intelligence (AI) within the decision-making processes of small- and medium-sized enterprises (SMEs) presents both significant opportunities and substan- tial ethical challenges. The aim of this paper is to provide a theoretical model depicting the interdependence of organisational decision-making levels and decision-making styles, with an emphasis on exploring the role of AI in organisations’ decision making, based on selected process dimension of the MER model of integral governance and management, particularly in relation to routine, analytical, and intuitive decision-making capabilities. The research methodology employs a comprehensive qualitative analysis of the scientific literature published between 2010 and 2024, focusing on AI implementation in SMEs, ethi- cal decision making in integral management, and regulatory frameworks governing AI use in business contexts. The findings reveal that AI technologies influence decision making across business policy, strategic, tactical, and operative management levels, with distinct implications for intuitive, analytical, and routine decision-making approaches. The analysis demonstrates that while AI can enhance data processing capabilities and reduce human biases, it presents significant challenges for normative–ethical decision making, requiring human judgment and stakeholder consideration. We conclude that effective AI integration in SMEs requires a balanced approach where AI primarily serves as a tool for data collection and analysis rather than as an autonomous decision maker. These insights contribute to the discourse on responsible AI implementation in SMEs and provide practical guidance for leaders navigating the complex interplay between (non)technological capabilities, ethical considerations, and regulatory requirements in the evolving business landscape.
Keywords: MER model of integral governance and management, strategic management, management process, intuitive decision making, responsible leadership, small- and medium-sized enterprises (SMEs), artificial intelligence (AI), AI regulatory frameworks, analytical decision making, routine decision making
Published in DKUM: 15.07.2025; Views: 0; Downloads: 11
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3.
Exploring social customer relationship management adoption in micro, small and medium-sized enterprises
Marjeta Marolt, Hans Dieter Zimmermann, Anja Žnidaršič, Andreja Pucihar, 2019, original scientific article

Abstract: With the emergence of social media, customer relationship management has undergone noticeable changes and gained a great deal of attention from researchers and practitioners in recent years. In this paper, we provide additional insights into how intensively business-to-customer micro, small and medium-sized enterprises adopt social customer relationship management. Based on the literature review and insights from interviews with six micro, small and medium-sized enterprise owners/managers, we developed a conceptual research model that integrates the antecedents, intensity of social customer relationship management adoption, and performance outcomes. For the intensity of social customer relationship management adoption, we applied process-based conceptualization consisting of the customer engagement process and customer data management process. Then we empirically tested a conceptual research model by using data collected in a survey of 119 micro, small and medium-sized enterprises in Slovenia. We found that not all antecedents are equally relevant to both processes of the intensity of social customer relationship management adoption. Additionally, we found that the intensity of social customer relationship management adoption has a positive effect on customer relationship performance. Based on these findings, we provide recommendations for further research and offer practical implications for micro, small and medium-sized enterprises considering social customer relationship management adoption.
Keywords: social customer relationship management adoption, adoption intensity, antecedent, performance, micro, small and medium-sized enterprises
Published in DKUM: 11.03.2025; Views: 0; Downloads: 11
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Information communication technology and supply chain efficiency in manufacturing SMES in Bulawayo Province in Zimbabwe
Sithokozile Bafana, Simba Mutsvangwa, Felix Chari, 2024, original scientific article

Abstract: There has been a global plummeting trend of failure in most manufacturing Small and Medium Enterprises (SMEs) due to purported supply chain inefficiency. It is imperative for clothing manufacturing SMEs in developing nations like Zimbabwe, with reference to Bulawayo Province, which lacks digitization to integrate Information and Communication Technology (ICT) solutions into their supply chain operations to improving efficiency and maintain competitiveness in the global market. Thus, the purpose of the study was to evaluate ICT and supply chain efficiency in the clothing manufacturing SMEs in Bulawayo Province. Employing the pragmatic approach, data were collected using semi-structured questionnaires from a sample of 107 from a total population of 147 that were triangulated with 15 interviews from clothing manufacturing SMEs in Bulawayo. A simple linear regression analysis through Ordinary Least Squares was conducted to test the relationship between ICT and supply chain efficiency. The results show that ICT has a positive and statistically significant effect on cost performance, agility and delivery performance in Bulawayo clothing manufacturing SMEs. By prioritizing ICT adoption, managers can achieve better cost management, increased responsiveness to market demands, and enhanced delivery capabilities. It is recommended that clothing manufacturing SMEs in Bulawayo should embrace the ICT. Further studies should examine the relationship between ICT and supply chain efficiency in manufacturing SMEs across different industries and nations.
Keywords: information and communication technology, supply chain efficiency, SMEs (small and medium enterprises), material requirement planning
Published in DKUM: 17.12.2024; Views: 0; Downloads: 6
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6.
Multi-attribute assessment of digital maturity of SMEs
Mirjana Kljajić Borštnar, Andreja Pucihar, 2021, original scientific article

Abstract: Small and medium-sized enterprises (SMEs) need to keep pace with large enterprises, thus they need to digitally transform. Since they usually lack resources (budget, knowledge, and time) many countries have their support environment to help SMEs in this endeavor. To be able to ensure the right kinds of support, it is crucial to assess the digital maturity of an enterprise. There are many models and assessment tools for digital maturity, however, they are either theoretical models, partial, vendor oriented, or suited for large enterprises. In this paper, we address the problem of assessing digital maturity for SMEs. For this purpose, we developed a multi-attribute model for assessment of the digital maturity of an SME. We followed the design science research approach, where the multi-attribute model is considered as an IT artifact. Within the design cycle, the decision expert (DEX) methodology of a broader multi-attribute decision making methodologies was applied. The developed model was validated by a group of experts and upgraded according to their feedback and finally evaluated on seven real-life cases. Results show that the model can be used in real business situations.
Keywords: digital transformation, digital maturity assessment, multi-attribute model, small and medium-sized enterprises
Published in DKUM: 07.08.2024; Views: 108; Downloads: 28
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7.
Small and medium-sized enterprises in the digital age : understanding characteristics and essential demands
Barbara Bradač Hojnik, Ivona Huđek, 2023, original scientific article

Abstract: The article explores the implementation of digital technology in small and medium-sized Slovenian enterprises (SMEs), with a focus on understanding existing trends, obstacles, and necessary support measures during their digitalization progress. The surveyed companies mainly rely on conventional technologies like websites and teamwork platforms, emphasizing the significance of strong online communication and presence in the modern business world. The adoption of advanced technologies such as blockchain is limited due to the perceived complexity and relevance to specific sectors. This study uses variance analysis to identify potential differences in the digitalization challenges faced by companies of different sizes. The results indicate that small companies face different financial constraints and require more differentiated support mechanisms than their larger counterparts, with a particular focus on improving digital competencies among employees. Despite obtaining enhancements such as elevated operational standards and uninterrupted telecommuting via digitalization, companies still face challenges of differentiation and organizational culture change. The study emphasizes the importance of recognizing and addressing the different challenges and support needs of different-sized companies to promote comprehensive progress in digital transformation. Our findings provide important insights for policymakers, industry stakeholders, and SMEs to formulate comprehensive strategies and policies that effectively address the diverse needs and challenges of the digital transformation landscape.
Keywords: digital transformation, digital technology adoption, small and medium-sized enterprises (SMEs), digitalization challenges, digitalization support
Published in DKUM: 11.04.2024; Views: 299; Downloads: 50
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8.
Investigating the impact of supply chain management practices on customer satisfaction through flexibility and technology adoption : empirical evidence
Nourhan Ahmed Saad, Sara El Gazzar, Sonja Mlaker Kač, 2024, original scientific article

Abstract: The aim of this research is to empirically investigate the influence of supply chain management practices (SCMPs) on customer satisfaction through the mediating rolesof flexibility and technology adoption. A questionnaire was used to collect data from organizational consumers in the Egyptian context, in which hypotheses were analyzed through covariance-based structural equation modeling for 1009 usable questionnaires. The findings revealed the positive relationship between SCMPs and flexibility, technology adoption, and customer satisfaction. Moreover, it revealed the positive relationship between technology adoption and customer satisfaction, however, the direct impact of flexibility on customer satisfaction is not significant. Empirical evidence also illustrated that technology adoption can significantly mediate the relationship between SCMPs and customer satisfaction.
Keywords: customer satisfaction, Egypt, flexibility, micro, small and medium-sized enterprises, supply chainmanagement practices, technology adoption
Published in DKUM: 15.12.2023; Views: 106; Downloads: 25
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9.
Agile development of secure software for small and medium-sized enterprises
Anže Mihelič, Simon Vrhovec, Tomaž Hovelja, 2023, original scientific article

Abstract: Although agile methods gained popularity and became globally widespread, developing secure software with agile methods remains a challenge. Method elements (i.e., roles, activities, and artifacts) that aim to increase software security on one hand can reduce the characteristic agility of agile methods on the other. The overall aim of this paper is to provide small- and medium-sized enterprises (SMEs) with the means to improve the sustainability of their software development process in terms of software security despite their limitations, such as low capacity and/or financial resources. Although software engineering literature offers various security elements, there is one key research gap that hinders the ability to provide such means. It remains unclear not only how much individual security elements contribute to software security but also how they impact the agility and costs of software development. To address the gap, we identified security elements found in the literature and evaluated them for their impact on software security, agility, and costs in an international study among practitioners. Finally, we developed a novel lightweight approach for evaluating agile methods from a security perspective. The developed approach can help SMEs to adapt their software development to their needs.
Keywords: secure software development, security engineering, agile, small and medium sized enterprises, software development management, security
Published in DKUM: 29.11.2023; Views: 494; Downloads: 9
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10.
The influence of human resources competency management on the business success of small and medium enterprises
Iva Klepić, 2022, original scientific article

Abstract: The success of the organization is based on the quality of human resources, their competencies, motivation, loyalty, and their business results. The basic aim of this research is to determine whether and to what extent human resources competency management influences the business success of small and medium enterprises (SMEs). The empirical research was conducted in 234 SMEs in the Federation of Bosnia and Herzegovina in January 2021. An original questionnaire was created for the survey, which gathered the opinions of top managers. In the paper, human resources competency management is viewed as a process consisting of: determining the required competencies, determining current competencies and the competency gap and undertaking activities to ensure and develop the necessary competencies. For the business success of SMEs, business performance was researched through four perspectives of the Balanced Scorecard (financial, customer, internal business processes and learning and growth perspective). The research results showed the correlation between the studied variables and the influence of human resources competency management on the business success of SMEs viewed from all four perspectives. The paper includes a comparison with similar research, limitations and recommendations for future research. The originality of this work lies in creating an original model of the connection between human resources competency management and business success (performance) of SMEs as viewed through four perspectives of the BSC, which has been empirically tested. Also, no such research has been conducted in B&H to investigate the influence between the human resources competency management and the business success of SMEs.
Keywords: business performance, balanced scorecard, competency management, human resources, small and medium enterprises
Published in DKUM: 19.06.2023; Views: 438; Downloads: 15
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