1. Conceptual model of relationships among customer perceptions of components of insurance serviceUrban Šebjan, Polona Tominc, 2015, original scientific article Abstract: The objective of this study was to examine the conceptual model and to study the relationships between customer perceptions of the benefits of sales promotion, quality, adequacy of premium, and adequacy of information about the coverage of insurance services. The research model was tested with structural equation modeling (SEM) with a sample of 200 Slovenian users of insurance services. The results indicated that higher perceived benefits of sales promotion were associated with higher perceived quality of insurance services. In addition, higher perceived quality was associated with higher perceived adequacy of information about the coverage and the premium for insurance services. The study also found that higher perceived adequacy of premium was associated with higher perceived adequacy of information about the coverage of insurance services.
Keywords: perceived sales promotion, perceived quality, perceived premium, perceived coverage, insurance company, insurance service
Published in DKUM: 05.04.2017; Views: 1425; Downloads: 479
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2. Business marketing management : B2BMichael D. Hutt, Thomas W. Speh, higher education textbook Keywords: enterprises, company performance, marketing, intercompany marketing, customer relationship, management, supply chain, marketing strategy, new products, services, electronic marketing, electronic commerce, planning, globalization, marketing channels, pricing, advertising, sales promotion, Internet, case study
Published in DKUM: 05.06.2012; Views: 2656; Downloads: 84
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3. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, higher education textbook Keywords: consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
Published in DKUM: 01.06.2012; Views: 2153; Downloads: 69
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4. Marketing across culturesJean-Claude Usunier, 2000, higher education textbook Keywords: marketing, convergence, international marketing, globalization, market, integration, consumption, local communities, regional economics, consumer, culture, dynamic systems, time, space, interactions, behavior, intercultural communication, decision, product policy, managing, relativism, variables, business environment, distribution, sales promotion, personal selling, business communication, international exchange, relationship marketing, market research, public relations, bargaining, textbooks, case study
Published in DKUM: 01.06.2012; Views: 3153; Downloads: 141
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5. The advertising business : operations, creativity, media planning, integrated communicationsproceedings Keywords: advertising, agencies, business, USA, legislation, mass media, medium, mass communication, ethics, executives, sales promotion
Published in DKUM: 01.06.2012; Views: 1718; Downloads: 111
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