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Heritage tourism, retail revival and city center revitalization : a case study of Koper, Slovenia
Armand Faganel, Beti Reisman, Tina Tomažič, 2023, original scientific article

Abstract: The focus of the paper is the revitalization of a heritage city center and the significance of retail trade and cruise ship tourism within this context. Fundamental concepts have been presented in the literature review and explored the factors contributing to the decline of old city centers. The empirical section of the paper comprises a case study that highlights a specific municipality's efforts to revive its heritage city center. The main attraction in Koper is its well-preserved medieval city center with five centuries old Venetian architecture. An analysis of the municipality's initiatives has been made and a qualitative study that investigates the perceptions and experiences of stakeholders regarding the situation and the municipality's actions to preserve commercial activity in the city center. The results of the semi-structured interviews conducted with three distinct stakeholder groups were analyzed using the qualitative content analysis method. The findings reveal that the chosen municipality has achieved relative success in revitalizing its heritage city. Concurrently, stakeholders' perspectives were utilized to identify potential drawbacks and explore opportunities for mitigating them. The paper concludes by presenting theoretical and methodological contributions to the field of heritage city centers revitalization, not only in the selected municipality but also beyond. These insights inform the appropriate sustainable policy development and marketing strategy.
Keywords: revitalization, retail trade, marketing strategy, city center, stakeholders, heritage
Published in DKUM: 04.06.2024; Views: 137; Downloads: 16
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Revitalization and valorization of Onogošt fortress in Nikšić : master thesis
Đina Prnjat, 2021, master's thesis

Abstract: Fortress "Onogošt", known to the public simply as Bedem, is the prominent symbol of Nikšić and a valuable fragment of the cultural and historical heritage of Montenegro. In the past decade the fortress has been renovated several times, aiming to emphasize the value and importance of the old ramparts, as well as to evaluate the spectrum of possibilities of its adaptation in the context of contemporary public city space. These interventions breathed new life into the dilapidated debris, implying its transformation from a warrior fortification into a reclaimed cultural and artistic center of the city. However, this idea never fully flourished, and the current condition of the city fortress is far from imagined- neglected, crumbled and devastated. With the exception of regional music festival “Bedem fest”, a and a few minor manifestations that have only scratched the surface of its enormous potential occasionally in the past decade, there are almost no other active initiatives and this monumental space remains the silent neglected urban pocket in the heart of the city. Although still dominant and crucial in the visual perception of Nikšić, the fortress today represents essential ravaged resource of the city. The purpose of this master thesis is to restore, conserve, reconstruct and repurpose the city fortress by creating an attractive destination inside as well as the outside of the walls, which would be enjoyed by both residents and tourists. The project aims to research the potential and discover the strategy model to restore new life and impose purpose to the rapidly devastating ramparts. The renewal paradigm is researched in the course of three main segments: adaptation, revitalization and repurpose. The project aspires to preserve the existing visual identity of the city walls and raise awareness of rich cultural and historical heritage trough introducing several museums, culture facilities as well as multicultural public spaces, resulting in a prominent landmark of high visibility and the local acropolis in the revived rebranded city.
Keywords: Nikšić, fortress, reconstruction, revitalization, cultural heritage, museum, public space
Published in DKUM: 08.10.2021; Views: 1077; Downloads: 113
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