1. Consumer preferences and reactions to brand expansionDijana Vuković, Fani Kerum, Miroslava Žukina, 2024, original scientific article Abstract: Consumer purchasing power is one of the key determinants of consumer behavior, among other factors. Acceptance of new brands or product line extensions of existing brands is influenced by perceived value. New products can be added to existing product lines by introducing new products within them, or brands can expand horizontally by entering entirely new categories or product lines. Any vertical expansion, whether to a higher or lower level, comes after a price shift and a product quality achievement relative to its base product. While survey-based research provides valuable insights that support the growth of the Premium brand, building a strong relationship with customers, quickly identifying preferences, personalizing the offer and fostering a climate of trust remain its main sources of value. The purpose of the paper is to show the positive relationship that exists between the vertical growth of the brand and the increase in customer loyalty, as shown by the research conducted on a deliberate sample.
Keywords: premium brand, positioning vertical expansion of the premium brand, consumer preferences, customer response to premium brand vertical extension
Published in DKUM: 28.05.2025; Views: 0; Downloads: 2
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2. Literary tourism : the role of Russian 19th century travel literature in the positioning of the smallest European royal capital - CetinjeAndriela Vitić-Ćetković, Ivona Jovanović, Jasna Potočnik Topler, 2020, original scientific article Abstract: Increasing competition on the global tourism market forces numerous tourist destinations to create a specific image and diversify their offers through innovative and sustainable tourism products. In view of this, there is a range of possibilities for utilizing historical resources, tangible and intangible cultural heritage, including travel literature, which has not been considered in Montenegro thus far in the context of potentials for enhancing the tourist offer. This paper is focusing on the research of travel literature by 19th century authors from Russia who wrote about Cetinje and Montenegro, as well as the possibilities of creating a destination image and diversified experience for specific market niches, primarily the tourists from Russia who have been among the most numerous in Montenegro. The expected outcome of the research is to point out the importance of valorisation of Russian traveler literature in the context of creating a destination image. Considering the negative propaganda of a part of the media in Russia when Montenegro entered NATO in 2017, it is expected that this Balkan and Adriatic country, whose primary business is tourism, will have to identify and acquire state-of-the-art modalities for attracting new target segments from the Russian Federation. In this paper, literary tourism with the concepts of town - museum, town of books and storytelling, as marketing communications tools, are proposed to promote the revival and valorization of historical events, historical figures and Cetinje's former image in the positioning of the tourism destination, also in the conte xt of sustainable tourism development.
Keywords: travel literature, literary tourism, heritage, destination image, destination positioning, storytelling, Monte Negro, Cetinje
Published in DKUM: 26.01.2024; Views: 235; Downloads: 9
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3. Optimal positioning of mobile cranes on construction sites using nonlinear programming with discontinuous derivativesMatjaž Hozjan, Uroš Klanšek, 2023, original scientific article Abstract: Mobile cranes represent conventional construction machinery that is indispensable for the erection of most prefabricated buildings, especially those containing heavy components. However, it is also common knowledge that the engagement of these machines has a significant influence on the environment, various social aspects of the construction process, and its economic benefits. Optimal positioning of the mobile crane on the construction site, primarily driven by the contractor’s interest to perform assembly operations with expensive machinery as effectively as possible, considerably reduces not only the costs of engaging such a machine but indirectly also its negative impacts on construction sustainability. This paper discusses an exact nonlinear model for the optimization task. The optimization model consists of a cost objective function that is subject to various duration and positioning constraints for the mobile crane, including bounds on its degrees of freedom of movement and stop positions. Because the model formulation includes discontinuous and non-smooth expressions, nonlinear programming with discontinuous derivatives (DNLP) was employed to ensure the optimal solution was reached. The model provides the mobile crane operator with exact key information that enables the complete and optimal assembly of the building structure under consideration. Additionally, the information gained on the optimal distribution of the mobile crane rental period to assembly operations allows for a detailed duration analysis of the entire process of building structure erection, which can be used for its further improvement. An application example is given in this study to demonstrate the advantages of the proposed approach.
Keywords: construction sustainability, mobile crane, nonlinear programming with discontinuous derivatives, optimization, positioning
Published in DKUM: 18.12.2023; Views: 403; Downloads: 33
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4. Indoor positioning system based on bluetooth low energy technology and a nature-inspired optimization algorithmPrimož Bencak, Darko Hercog, Tone Lerher, 2022, original scientific article Abstract: Warehousing is one of the most important activities in the supply chain, enabling competitive advantage. Effective management of warehousing processes is, therefore, crucial for achieving minimal costs, maximum efficiency, and overall customer satisfaction. Warehouse Management Systems (WMS) are the first steps towards organizing these processes; however, due to the human factor involved, information on products, vehicles and workers may be missing, corrupt, or misleading. In this paper, a cost-effective Indoor Positioning System (IPS) based on Bluetooth Low Energy (BLE) technology is presented for use in Intralogistics that works automatically, and therefore minimizes the possibility of acquiring incorrect data. The proposed IPS solution is intended to be used for supervising order-picker movements, movement of packages between workstations, and tracking other mobile devices in a manually operated warehouse. Only data that are accurate, reliable and represent the actual state of the system, are useful for detailed material flow analysis and optimization in Intralogistics. Using the developed solution, IPS technology is leveraged to enhance the manually operated warehouse operational efficiency in Intralogistics. Due to the hardware independence, the developed software solution can be used with virtually any BLE supported beacons and receivers. The results of IPS testing in laboratory/office settings show that up to 98% of passings are detected successfully with time delays between approach and detection of less than 0.5 s.
Keywords: warehousing, indoor positioning systems, bluetooth low energy, particle swarm optimization, nature–inspired algorithm, intralogistics
Published in DKUM: 17.08.2023; Views: 432; Downloads: 576
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5. Indoor mapping and navigation using geographic information systemsGoran Sekirarski, 2016, bachelor thesis/paper Abstract: This study present proposal work with prototypes that use Radio-Frequency Identification (RFID) and NFC technology for indoor navigation using mobile device with help by using geographic information system to create geotagged maps to building in this diploma thesis. The study used an experimental approach with open source software and hardware engineering tools and technologies which minimized cost. A preliminary experiment with RFID and NFC tools helped to understand the compatibility of certain RFID infrastructure with NFC and helped to determine if and how NFC could be used. The capability of NFC in leveraging its low-cost infrastructure of passive tags, its embedment in mobile devices and the ubiquity of the mobile device provided a cost effective solution with good accuracy.
Keywords: Geographic information system, CAD, RFID, Wi-Fi, Near Field Communication, indoor navigation, indoor positioning, NFC Internal, mobile device
Published in DKUM: 24.04.2017; Views: 2160; Downloads: 147
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6. Position control with parameter adaptation for a nano-robotic cellGregor Škorc, Jure Čas, Simon Brezovnik, Riko Šafarič, 2011, original scientific article Abstract: This paper describes the development of a nano-assembly system, built up using linear piezo motors. The so-called nano-robotic cell is based on an X/Y manipulator, supported by three serving tables, movable within a Z axis, and aposition controlled using two different types of a bang-bang control methods. The presented application has been developed as a stand-alone application with the LabVIEW Real Time software package, a PCI-7356 servo controller card and a TMCM-090 stepper driver. Our experiments focused on two major problems present during the construction of nano-robotic assembly cells. The first one is a nonlinear characteristic of a linear piezo motor, which makes the use of classical control methods very limited. The second problem appears when a nano-robotic cell needs a bigger working space and at the same time, production demands that the manipulator moves more often over longer distances. In order to position in nano-resolution, the motors have to run at higher resolutions with smaller speeds. Therefore, long distance moves slow down the entire production process. Experiments on this system have shown that positioning within the nano-scale is possible, using a simple control method such as the bang-bang control method. Although positioning using this method is possible, certain limitations and weaknesses exists, making this simple method useless in nano-scale if higher speeds and longer move distances are needed. Certain changes in the basic control algorithm are proposed, which will ensure that the bangbang control method becomes useful within higher speeds and over longer distances. All recommendations are supported and backed- up by practical experimental results.
Keywords: nanorobotske celice, nanopozicioniranje, histerezni krmilnik, proizvodnja MEMS, realno-časovni LabView, nano-robot cells, nano-positioning, bang-bang controller, MEMS assembly, LAbVIEW, real time
Published in DKUM: 10.07.2015; Views: 1815; Downloads: 144
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7. AWARENESS, POSITIONING AND A SELLING PROCESS APPROACH OF HOUSEHOLD APPLIANCESStanislav Okorn, 2012, master's thesis Abstract: The main purpose of this master thesis was it, to figure out the market position of the Gorenje brand and his main rivals Bosch, Zanussi, Whirlpool and Miele on the Czech, Slovakian, Austrian, Slovenian and Croatian market of household appliances. Firstly branding, brand awareness, positioning and fundamental psychological knowledge in respect to consumer awareness were explained. Afterwards the survey was made. Lastly the analysis and the report of the research were committed.
Positioning is a marketing strategy which focuses on a creation of a unique image. The effort should distinguish itself from the offers of the competition to be truly exclusive. Especially among inexperienced consumers brand awareness is of crucial importance. In regard to branding, it can be said that developing a decade- long brand identity can be a very positive situation, to put higher prices due to the tradition on a certain market. Many brands from the 19.and the beginning of 20. century are still existing and performing very well.
If we compare the 5 household appliances markets between themselves, then major dissimilarities were visible in the research. The geographical distance cannot be the primary cause of this diverse condition. Language barriers preclude any real spiritual interchange among ordinary people of happening in large extent. Hence the German-speaking Austrians favor German brands, and Slovenians and Croatians prefer Gorenje, due to their common history and similar language.
The respondents do not think that any of the brands is of low quality. In the field of consumer perception it could be acknowledged that a brand having the best quality and at the same time offering the cheapest price does not exist in any of the researched markets. Such expectations are also not realistic. In every economical sector brands with higher reputation of quality try to set higher prices, to make by this means higher profits possible.
Keywords: branding, brand awareness, positioning, psychological approach to consumer awareness, Gorenje, Bosch, Zanussi, Miele, Whirlpool, household appliances, research, Czech Republic, Slovakia, Austria, Slovenia, Croatia.
Published in DKUM: 30.10.2012; Views: 2234; Downloads: 175
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8. Global marketing management : a European perspectiveWarren J. Keegan, Bodo B. Schlegelmilch, 2001, higher education textbook Keywords: marketing, international marketing, marketing strategy, export, market mechanism, globalization, business environment, creativity, economic aspect, social aspect, culture, segmentation, goal, positioning, international competition, logistics, business communication, trends, world, European Union, textbooks, case study
Published in DKUM: 01.06.2012; Views: 2740; Downloads: 48
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9. Marketing theory : a student text2000, higher education textbook Keywords: marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works
Published in DKUM: 01.06.2012; Views: 2593; Downloads: 169
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10. Evaluating the impact of environmental factors on the international competitiveness of Small and Medium sized Enterprises in the Western BalkansGoran Andzelic, Vladimir Dzakovic, Bojan Lalić, Danica Zrnic, Iztok Palčič, 2011, original scientific article Abstract: Small and Medium-sized Enterprises (SMEs) with an export potential face significant obstacles in gaining international competitiveness, due to the highly dynamic environment in which they operate. This study evaluates the impact of environmental factors on international competitiveness of the Western Balkans SMEs by identifying the key pairs of environmental factors and factors of international competitiveness, which facilitate an increase in international competitiveness of these firms. The paper also studies the importance of strategic planning and decision making process in the Western Balkans SMEs. Research is based on a questionnaire conducted on the representative sample of SMEs in Serbia, Montenegro and Bosnia and Herzegovina in the period September 2008 to March 2009. The findings of the research indicate which significant environmental factors have an impact on gaining the international competitiveness of the Western Balkans SMEs, therefore offering sound basis for strategic positioning and further gaining of competitive advantage.
Keywords: international competitiveness, small and medium enterprises, strategic positioning, environmental factors, Western Balkans
Published in DKUM: 01.06.2012; Views: 2671; Downloads: 38
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