| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font
First page > Search the digital library catalog

Search the digital library catalog Help

Query: search in
search in
search in
search in
* old and bologna study programme

Options:
  Reset


1 - 2 / 2
First pagePrevious page1Next pageLast page
1.
Financial Times marketing casebook
Levela Rickard, Kit Jackson, 2000, higher education textbook

Keywords: consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
Published in DKUM: 01.06.2012; Views: 2153; Downloads: 67
URL Link to full text

2.
Marketing across cultures
Jean-Claude Usunier, 2000, higher education textbook

Keywords: marketing, convergence, international marketing, globalization, market, integration, consumption, local communities, regional economics, consumer, culture, dynamic systems, time, space, interactions, behavior, intercultural communication, decision, product policy, managing, relativism, variables, business environment, distribution, sales promotion, personal selling, business communication, international exchange, relationship marketing, market research, public relations, bargaining, textbooks, case study
Published in DKUM: 01.06.2012; Views: 3153; Downloads: 137
URL Link to full text
Search done in 0.05 sec.
Back to top
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica