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Evaluating attitudes toward microchip implants : a comparative study of five Eastern European countries
Alenka Baggia, Lukasz Zakonnik, Maryna Vovk, Vanja Bevanda, Daria Maltseva, Stanislav Moissev, Borut Werber, Anja Žnidaršič, 2025, original scientific article

Abstract: Funding: This work was supported by the Slovenian Research Agency; Program No. P5-0018 – Decision Support Systems in Digital Business and the HSE University Basic Research Program. Conflicts of interest: All authors declare that they have no conflicts of interest. Ethics statement: All procedures performed in this study involving human participants were in accordance with the ethical standards of the University of Maribor, Faculty of Organizational Sciences research committee (decision no. 514/5/2021/1/902-DJ) and with the 1964 Helsinki Declaration and its later amendments or comparable ethical standards. Background and purpose: Technology acceptance has been researched for decades. While some technologies are widely accepted, others are perceived as a threat, such as microchip implants. In this study, a two-step structural equation modeling approach was used to evaluate a new research model on microchip implant acceptance. Methodology: A structural equation modeling model was developed to identify what influences the perceived acceptance of microchip implants. To determine differences in attitudes toward microchip implants, the study was conducted in five Eastern European countries. Results: The results show that the influence of the factors does not differ significantly across the countries studied. Age, trust, and perceived usefulness affected the overall intention to use microchip implants, while ease of use was significant in only one country. Differences were found in perceptions of the right to privacy and conspiracy theories. The usefulness of microchip implants in pandemic was significant in all countries. Conclusion: Small differences in attitudes towards microchip implants suggest that a general model of microchip implant acceptance could be constructed based on the data collected. In addition to these findings, our study noted the lack of legislation for microchip implants in the region and a lack of knowledge about this technology.
Keywords: microchip implant, near field communication, behavioural intentions, structural equation model, technology acceptance model
Published in DKUM: 05.09.2025; Views: 0; Downloads: 4
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Are we ready to use microchip implants? : an international crosssectional study
Anja Žnidaršič, Alenka Baggia, Jakub Fischer, Maciej Rostanski, Borut Werber, Antonín Pavlíček, 2021, original scientific article

Abstract: Background and purpose: Despite their clear relevance to human life, microchip implants are still widely viewed as negative, threatening our privacy and raising growing concerns about our health. This paper aims to investigate the important factors influencing people’s perception of microchip implants and their willingness to use them for different purposes. Methodology: The cross-sectional study was conducted in three European countries and the data were analysed using the group Structural Equation Modeling approach. Only complete answers to the online survey questionnaire items were used representing a convenience sample of 804 respondents. Results: The results show that perceived ease of use, usefulness and perceived trust are significant predictors of intention to use microchip implants. Perceived trust is influenced by privacy and technology safety. Concerns about painful procedures and other health concerns reduce the perceived usefulness of microchip implants. Apart from the predictor health concerns, the results were similar in all countries. Conclusion: Based on the presented results, researchers interested in investigating the actual use of microchip implants can establish a solid foundation for their research. The results may assist policy makers in developing the regulations to ensure the safe use of microchip implants and allow for a higher level of security. As a follow-up, investigation of changes in the acceptance of microchip implants following the threat of a global pandemic is proposed.
Keywords: microchip implant, near field communication, behavioural intentions, structural equation model, technology acceptance model
Published in DKUM: 15.09.2022; Views: 582; Downloads: 26
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