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Strategies for the minimisation of misinformation spread through the local media environment
Suzana Žilič Fišer, Peter Čakš, 2023, original scientific article

Keywords: local media, journalism, media production prqactices, fact-checking, misinformation, COVID-19
Published in DKUM: 10.06.2024; Views: 73; Downloads: 5
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Determinants of collective failure in excitable networks
Uroš Barać, Matjaž Perc, Marko Gosak, 2023, original scientific article

Abstract: We study collective failures in biologically realistic networks that consist of coupled excitable units. The networks have broad-scale degree distribution, high modularity, and small-world properties, while the excitable dynamics is determined by the paradigmatic FitzHugh–Nagumo model. We consider different coupling strengths, bifurcation distances, and various aging scenarios as potential culprits of collective failure. We find that for intermediate coupling strengths, the network remains globally active the longest if the high-degree nodes are first targets for inactivation. This agrees well with previously published results, which showed that oscillatory networks can be highly fragile to the targeted inactivation of low-degree nodes, especially under weak coupling. However, we also show that the most efficient strategy to enact collective failure does not only non-monotonically depend on the coupling strength, but it also depends on the distance from the bifurcation point to the oscillatory behavior of individual excitable units. Altogether, we provide a comprehensive account of determinants of collective failure in excitable networks, and we hope this will prove useful for better understanding breakdowns in systems that are subject to such dynamics.
Keywords: collective behavior, excitable media, complex network, neuronal dynamics
Published in DKUM: 10.06.2024; Views: 62; Downloads: 0
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Anonymous media sources & sentiments : a case study of slovenian newspapers
Anita Kovačič Čelofiga, Tina Tomažič, 2023, original scientific article

Abstract: Although various cases of inappropriate use of anonymous news sources have shaken journalistic practice in the past and encouraged media organizations to act and tighten editorial policies, they remain at the center of journalistic practice. In times of rising demands from media consumers for increased transparency in media content and journalism grounded on ethical principles, the issue of anonymous sources presents an important stage. In our study, we conducted content analysis on four Slovenian daily newspapers which held the largest readership share, during the period from October 1 to December 31, 2021, to explore the extent of the use of anonymous sources of information and how they are employed. In addition, we analyzed the relationship between the use of anonymous sources and various topics of the news stories, the type and sentiment of information. It was found that information from anonymous sources is often of a primary type and neutral in sentiment. According to our research, the sentiment of anonymous information is not related to the content. The connection between the topic of the news story and the type of anonymous information was recognized in the case of reporting on the public sector. Furthermore, articles contained minimal specific descriptions about the sources, providing very limited information about their use. Our study revealed an exceptionally low share of provided explanation on the approval of anonymity for media consumers with very general and generic reasons.
Keywords: anonymous sources, anonymity, unnamed sources, news sources, media sources
Published in DKUM: 04.06.2024; Views: 92; Downloads: 7
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Social media fact-checking: the effects of news literacy and news trust on the intent to verify health-related information
Ines Kožuh, Peter Čakš, 2023, original scientific article

Abstract: The recent health crisis and the rapid development of Artificial Intelligence have caused misinformation on social media to flourish by becoming more sophisticated and challenging to detect. This calls upon fact-checking and questions users’ competencies and attitudes when assessing social media news. Our study provides a model of how fact-checking intent is explained by news literacy and news trust to examine how users behave in the misinformation-prone social media environment. Structural equation modeling was used to examine survey data gathered from social media users. The findings revealed that users’ intent to fact-check information in social media news is explained by (1) news literacy, such as the awareness of various techniques used by creators to depict situations about COVID-19; (2) news trust, in terms of the conviction that the news contains all the essential facts; and (3) intent, such as an aim to check information in multiple pieces of news. The presented findings may aid policymakers and practitioners in developing efficient communication strategies for addressing users less prone to fact-checking. Our contribution offers a new understanding of news literacy as a sufficient tool for combating misinformation, which actively equips users with knowledge and an attitude for social media news fact-checking.
Keywords: fact-checking, news literacy, trust, social media, misinformaiton, fake news, pandemic, health crisis
Published in DKUM: 04.06.2024; Views: 71; Downloads: 1
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Preserving and presenting heritage through sustainable energy tourism : the case of Kobarid in Slovenia
Jasna Potočnik Topler, 2022, original scientific article

Abstract: Energy tourism, which is quite recent despite the fact that the practice of tourists visiting power plants, very often for educational purposes, has a long tradition in Slovenia due to power plants on the Drava River. Particularly, the oldest Fala power plant is an area where the technical field of electric power production and transmission overlaps with tourism. The article that employs the methods of participant observation, interviews with some stakeholders and content analysis focuses on some possibilities of including electric power production and transmission infrastructure into various tourist and educational programmes, including through storytelling, which is a useful tool also when it comes to presenting sustainable and socially responsible project design, considering the needs of all stakeholders involved in the process and, consequently, raising awareness and responsibility towards the environment. Based on a case study of the Kobarid substation, which is a modern sustainably designed power facility built in a Natura 2000 protected area, this article focuses on the possibilities of creating new energy tourism products by employing storytelling, new media and new technologies.
Keywords: tourism, storytelling, Kobarid substation, cooperation, sustainability, new media
Published in DKUM: 15.01.2024; Views: 211; Downloads: 11
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The Influence of English on the Language of Croatian Influencers on YouTube, Instagram and TikTok Social Media : master's thesis
Ena Cilar, 2023, master's thesis

Abstract: The rapid spread of the English language, which is frequently referred to as a lingua franca, has had a significant impact on other languages and the peculiar language of computer-mediated communication. What is more, the Internet, social media and digital influencers are the key agents of both language change and changes in the modern society. Due to the globally growing popularity of social media influencers, the purpose of this thesis is to explore the ways in which their language use is affected by the globality of English, with a focus on Croatian influencers. Therefore, data for this paper are drawn from altogether 270 social media posts published by the eight most successful Croatian influencers on YouTube, Instagram and TikTok. The research methods include linguistic, thematic and content analysis. The results reveal that the use of ‘ad hoc loanwords’ and intra-sentential code-switching are more common among Croatian influencers in comparison with outdated Anglicisms and inter-sentential code-switching. While the most frequently used loanwords among Croatian influencers belong to the categories of cyberculture and popular culture, the use of loanwords belonging to particular semantic fields is not strongly related to their thematic content categories. The importance and originality of this thesis are that it is the first study to provide new insights into the language use of Croatian influencers in relation with English as a global and leading online language. However, due to practical constraints, it is limited in terms of the research sample size and generalizability, which offers implications for further research.
Keywords: English as a global language, influence of English on Croatian, Croatian social media influencers, computer-mediated communication, loanwords, code-switching
Published in DKUM: 04.01.2024; Views: 412; Downloads: 40
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Instagram in Tiktok kot orodji marketinškega komuniciranja blagovnih znamk z ženskimi športnimi oblačili
Lea Kukovec, 2023, master's thesis

Abstract: Družbeni omrežji Instagram in TIkTok sta v zadnjih nekaj letih, zaradi vse večje digitalizacije sveta, postali nadvse priljubljeni in vse pogosteje uporabljeni spletni platformi. Ker je število dnevnih aktivnih uporabnikov iz dneva v dan naraščalo so podjetja in blagovne znamke pričele opažati izjemen potencial v uporabnosti Instagram-a in TikTok-a tudi za poslovne namene – med drugimi dokaj enostaven in učinkovit način doseganja željene ciljne skupine z minimalnimi finančnimi vložki, možnost aktivnega spremljanja odzivov, potreb ter želja posameznikov in posameznic, prilagajanje vsebin glede na demografske dejavnike ciljnih skupin itd. V okviru našega magistrskega dela smo se skladno z izbrano tematiko poglobili v svet ženskih športnih oblačil in skozi teoretični in praktični del raziskali uporabnost Instagram-a in TikTok-a kot orodji marketinškega komuniciranja blagovnih znamk z ženskimi športnimi oblačili. V teoretičnem delu smo najprej predstavili temeljna izhodišča in pojme, nato pa smo se v osrednjem delu osredotočili na podrobno predstavitev, opredelitev in analizo posamičnega družbenega omrežja, kjer smo definirali prednosti in slabosti ter navedli in opisali različne načine, ki jih blagovne znamke z ženskimi športnimi oblačili lahko izkoristijo za namene učinkovitega marketinškega komuniciranja z izbrano ciljno skupino. Z namenom pridobitve resničnih in verodostojnih informacij iz prakse smo tekom zaključnega dela oblikovali tudi strukturiran anketi vprašalnik, s pomočjo katerega smo v prvi vrsti podkrepili teoretični del, in nadalje, na podlagi prejetih rezultatov potrdili oz. zavrnili zastavljene hipoteze.
Keywords: blagovne znamke, ženska športna oblačila, marketinško komuniciranje, Instagram, TikTok, Social Media Marketing.
Published in DKUM: 26.10.2023; Views: 457; Downloads: 95
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Employing AI Tools in Tourism: A Qualitative Study of Social Media Content Generation in a Work Environment : a qualitative study of social media content generation in a work environment
Tarik Džinić, 2023, undergraduate thesis

Abstract: In the midst of industries being reshaped by the emergence of technologies our attention is drawn to the increasing trend of AI and its potential integration, in the work environment. At present, we recognise the swift evolution of technology and the necessity to align with current trends. In this thesis we delve into the world of content creation in tourism social media marketing. We specifically focus on how AI tools, like ChatGPT transform the way we generate content across social media platforms. Through the thesis we highlight the importance of content marketing in boosting brand visibility and engagement. We further explore how generative AI models can create content, enhance personalization and streamline marketing strategies. Additionally, we investigate the newly emerging field of prompt engineering, which focuses on improved interactions with generative AI models. While AI tools offer efficiency, we emphasize the need to strike a balance between automation and human driven creativity. In the evolving landscape of digital marketing, this study contributes insights into leveraging AI-powered content creation for enriching the tourism industry's social media endeavours.
Keywords: Content creation, artificial intelligence, ChatGPT, prompt engineering, social media marketing
Published in DKUM: 09.10.2023; Views: 628; Downloads: 81
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Effects of media coverage on budget transparency in Croatian local administrative units
Ivana Rukavina, 2023, original scientific article

Abstract: This paper evaluates positive and negative media coverage of online local budget transparency (OLBT) and its impact on budget transparency in Croatian local administrative units in 2018. Using multinomial logistic regression, research confirmed a strong impact of media coverage on budget transparency. Positive media coverage of OLBT increases the probability that local administrative units will attain a higher level of transparency, while negative media coverage is accompanied by a higher likelihood of local units’ retention in the lower transparency range. The implications of these findings are clearly emphasized through a deeper understanding of the role of the media in public sector economics, precisely in the context of budget transparency. This study contributes to public sector literature by identifying the effects of positive and negative media coverage on budget transparency.
Keywords: fiscal transparency, budget transparency, local administrative units, media coverage, Croatia
Published in DKUM: 05.09.2023; Views: 164; Downloads: 5
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The influence and application of social media in the fashion industry
Ivana Ljumović, 2022, undergraduate thesis

Abstract: Social media marketing proved to be advantageous to all industries. If we consider the huge number of users on social networks and all the advantages they have, as well as their popularity, the fact arises that these networks provide significant business opportunities, i.e., contain great business potential, which they can use if they properly establish communication and advertising through these networks. Nowadays, fashion businesses are investing more time and resources into crafting social media strategies that will further customer loyalty, spread advertising messages, and raise brand awareness. Besides that, social media has a significant impact when it comes to advertising, spreading information, promoting, and selling brands. Social media platforms, such as Instagram, Facebook, YouTube, and Pinterest, are the most popular place for posting and advertising different content. Fashion is an exciting area of constant dynamic changes, and brands need to adapt to it, fashion companies cannot afford to ignore social media. This implies the importance of social media and how fashion firms can use it to their advantage. In conclusion, social media does not replace traditional media, but it does offer consumers pioneering way to interact with the brands they love. Without a doubt, digital media is the latest fashion trend in today's world, and we have every reason to believe in its strength and impact. It is an efficient and effective platform in terms of creating fashion trends and influencers, building brand recognition, and thus being accessible to both existing and potential buyers.
Keywords: social media marketing, fashion marketing, digital marketing, fashion industry, social media strategy, Instagram, customer behavior, social media
Published in DKUM: 14.07.2022; Views: 712; Downloads: 50
.pdf Full text (1,93 MB)

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