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Financial Times marketing casebook
Levela Rickard, Kit Jackson, 2000, higher education textbook

Keywords: consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
Published in DKUM: 01.06.2012; Views: 2153; Downloads: 67
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2.

Internet marketing : strategy, implementation and practice
Dave Chaffey, Richard Mayer, Kevin Johnston, Fiona Ellis-Chadwick, 2000, manual

Keywords: business, Internet, marketing, computer application, marketing strategy, informations, marketing planning, marketing channels, marketing structure, World Wide Web, promotion, electronic commerce, electronic transactions, success of business operation, efficiency, retail sale, future, forecasting, development, business decision-making
Published in DKUM: 01.06.2012; Views: 3164; Downloads: 112
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