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1.
Business marketing management : B2B
Michael D. Hutt, Thomas W. Speh, higher education textbook

Keywords: enterprises, company performance, marketing, intercompany marketing, customer relationship, management, supply chain, marketing strategy, new products, services, electronic marketing, electronic commerce, planning, globalization, marketing channels, pricing, advertising, sales promotion, Internet, case study
Published in DKUM: 05.06.2012; Views: 2656; Downloads: 81
URL Link to full text

2.
Internet marketing : strategy, implementation and practice
Dave Chaffey, Richard Mayer, Kevin Johnston, Fiona Ellis-Chadwick, 2000, manual

Keywords: business, Internet, marketing, computer application, marketing strategy, informations, marketing planning, marketing channels, marketing structure, World Wide Web, promotion, electronic commerce, electronic transactions, success of business operation, efficiency, retail sale, future, forecasting, development, business decision-making
Published in DKUM: 01.06.2012; Views: 3164; Downloads: 112
URL Link to full text

3.
Marketing channels : a management view
Bert Rosenbloom, higher education textbook

Keywords: marketing, marketing channels, systems, business environment, development, marketing strategy, management, partnership, products, promotion, logistics, labour efficiency, electronic commerce, international business, case study
Published in DKUM: 01.06.2012; Views: 2515; Downloads: 59
URL Link to full text
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