Keywords: microeconomics, economic analyses, problematics, problem solving, theory of rational expectations, supply, demand, general equilibrium, consumer, opportunities, mathematical economy, input-output, costs, minimization, competitiveness, competitive advantage, market, application, monopolies, oligopolies, game theory, behavior, market structure, risk, informations, externalities, public goods, graphic methods, graph theory, textbooks, exercises, manualsPublished in DKUM: 01.06.2012; Views: 2943; Downloads: 56 Link to full text
Keywords: consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case studyPublished in DKUM: 01.06.2012; Views: 2153; Downloads: 69 Link to full text
