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1.
Implementing activities within the framework of logistic and marketing functions and their influence on their level of integration
Darja Topolšek, 2010, original scientific article

Abstract: Activities which are implemented in logistic and marketing function often intertwine or overlap in practice, what can often lead to double implementation. Within the framework of this article we will analyse the actual state of implementing activities in companies in correlation with the functional area. Logisticians often define integration within the frame of the aforementioned chain, yet they neglect the internal integration or the integration of particular departments or particular functions in the company. Defining internal integration and its level as well as the connection with the index of the actual implementation of activities is the basis of the research part of this article. The quantitative research part studies whether and to what extent the implementation of activities influences the level of internal integration between the logistic and marketing function. Research is based on quantitative analysis of results which were gained from the questionnaires and were filled out in Slovenian retail companies.
Keywords: logistic function, implementing activities, marketing function, internal integration, inter-functional relations
Published: 05.06.2012; Views: 885; Downloads: 21
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2.
Relationship between culture and the level of internal integration of logistics and marketing functions - an explorative analysis
Sara Orthaber, Darja Topolšek, 2012, original scientific article

Abstract: Cultural characteristics and different managerial aspects that may influence the degree of internal integration through facilitating and hindering factors play an important role in exploring internal integration of different functions. The following paper examines the relationship between cultural characteristics of logistics managers of different nationalities and inter-functional integration of companyʼs logistics and marketing functions. More specifically, it aims to investigate whether and to what extent cultural traits and nationalities of logistics managers may influence the level of integration of logistics and marketing functions. For this purpose, the level of internal integration and the role of national cultures will be examined. Using quantitative research methods, the relationship between culture and the level of internal integration between logistics and marketing functions will be examined. A small data sample for the research was collected from Slovenian parent retail companies and their foreign subsidiaries. The findings suggest that there is a connection between the level of integration and cultural characteristics of employees from logistics function.
Keywords: culture, internal integration, logistic function, marketing function
Published: 05.06.2012; Views: 1414; Downloads: 31
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3.
Collaborative behaviour as a facilitator of integration of logistic and marketing functions
Darja Topolšek, Anton Čižman, Martin Lipičnik, 2010, original scientific article

Abstract: Collaborative behaviour and various aspects of comparing collaboration with coordination and cooperation present the basis for more detailed assumptions concerning the importance of integrating logistic function with the marketing function. The collaborative behaviour dimension of inter-functional integration presents a system of mutual visions, decision-making and collective responsibility to provide results, services or a product. Logisticians often define integration within the framework of the supply chain, yet they neglect the internal integration or the integration between individual departments or functions in a company. Defining internal integration and its level as well as the connection with the level of collaborative behaviour is the basis of the research part of this paper. The quantitative research part studies whether and to what extent collaborative behaviour influences the level of internal integration between logistic and marketing functions. The research is based on a quantitative analysis of results of the survey that was conducted in Slovene retail companies.
Keywords: logistics, marketing, logistic function, marketing function, collaborative behaviour
Published: 01.06.2017; Views: 305; Downloads: 46
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