1. Market leader : upper intermediate business EnglishDavid Cotton, David Falvey, Simon Kent, 2001, higher education textbook Keywords: linguistics, English, business language, reading, skills, communication, international marketing, interpersonal relations, business successfulness, success of business operation, career success, job satisfaction, work, satisfaction, risk, electronic commerce, team work, financial business operation, consumer, customer, services, risk management, takeovers, mergers, business, future, textbooks, cases, case study, vocabularies
Published in DKUM: 01.06.2012; Views: 2684; Downloads: 88
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2. Market leader : upper intermediate business EnglishBill Mascull, 2001, higher education textbook Keywords: linguistics, English, business language, communication, international marketing, interpersonal relations, business successfulness, success of business operation, career success, job satisfaction, work, satisfaction, risk, electronic commerce, team work, financial business operation, consumer, customer, services, risk management, takeovers, mergers, business, future, manuals, teaching, teaching methods, cases, case study, vocabularies
Published in DKUM: 01.06.2012; Views: 2750; Downloads: 58
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3. Global marketing management : a European perspectiveWarren J. Keegan, Bodo B. Schlegelmilch, 2001, higher education textbook Keywords: marketing, international marketing, marketing strategy, export, market mechanism, globalization, business environment, creativity, economic aspect, social aspect, culture, segmentation, goal, positioning, international competition, logistics, business communication, trends, world, European Union, textbooks, case study
Published in DKUM: 01.06.2012; Views: 2740; Downloads: 48
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4. Market leader : intermediate business EnglishDavid Cotton, David Falvey, Simon Kent, 2001, higher education textbook Keywords: linguistics, English, business language, reading, skills, communication, international marketing, interpersonal relations, business successfulness, success of business operation, career success, job satisfaction, work, satisfaction, risk, electronic commerce, team work, financial business operation, consumer, customer, services, risk management, takeovers, mergers, business, future, textbooks, cases, case study, vocabularies
Published in DKUM: 01.06.2012; Views: 2698; Downloads: 66
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5. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, higher education textbook Keywords: consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
Published in DKUM: 01.06.2012; Views: 2153; Downloads: 69
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6. Marketing across culturesJean-Claude Usunier, 2000, higher education textbook Keywords: marketing, convergence, international marketing, globalization, market, integration, consumption, local communities, regional economics, consumer, culture, dynamic systems, time, space, interactions, behavior, intercultural communication, decision, product policy, managing, relativism, variables, business environment, distribution, sales promotion, personal selling, business communication, international exchange, relationship marketing, market research, public relations, bargaining, textbooks, case study
Published in DKUM: 01.06.2012; Views: 3153; Downloads: 141
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7. Marketing channels : a management viewBert Rosenbloom, higher education textbook Keywords: marketing, marketing channels, systems, business environment, development, marketing strategy, management, partnership, products, promotion, logistics, labour efficiency, electronic commerce, international business, case study
Published in DKUM: 01.06.2012; Views: 2515; Downloads: 60
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