1. Market leader : upper intermediate business EnglishDavid Cotton, David Falvey, Simon Kent, 2001, higher education textbook Keywords: linguistics, English, business language, reading, skills, communication, international marketing, interpersonal relations, business successfulness, success of business operation, career success, job satisfaction, work, satisfaction, risk, electronic commerce, team work, financial business operation, consumer, customer, services, risk management, takeovers, mergers, business, future, textbooks, cases, case study, vocabularies
Published in DKUM: 01.06.2012; Views: 2684; Downloads: 78
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2. Market leader : upper intermediate business EnglishBill Mascull, 2001, higher education textbook Keywords: linguistics, English, business language, communication, international marketing, interpersonal relations, business successfulness, success of business operation, career success, job satisfaction, work, satisfaction, risk, electronic commerce, team work, financial business operation, consumer, customer, services, risk management, takeovers, mergers, business, future, manuals, teaching, teaching methods, cases, case study, vocabularies
Published in DKUM: 01.06.2012; Views: 2750; Downloads: 57
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3. Retail product management : buying and merchandisingRosemary Varley, 2001, higher education textbook Keywords: retail sale, production management, products, allocation, space, store space, selection problem, supply, concession, management, merchandising, prices, profit, decision making, business, business operation, quantitative analysis, store, design, international trade, international business, strategy, information sources, textbooks
Published in DKUM: 01.06.2012; Views: 2487; Downloads: 68
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4. Market leader : intermediate business EnglishDavid Cotton, David Falvey, Simon Kent, 2001, higher education textbook Keywords: linguistics, English, business language, reading, skills, communication, international marketing, interpersonal relations, business successfulness, success of business operation, career success, job satisfaction, work, satisfaction, risk, electronic commerce, team work, financial business operation, consumer, customer, services, risk management, takeovers, mergers, business, future, textbooks, cases, case study, vocabularies
Published in DKUM: 01.06.2012; Views: 2698; Downloads: 59
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5. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, higher education textbook Keywords: consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
Published in DKUM: 01.06.2012; Views: 2153; Downloads: 68
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