Business English as a lingua francaNataša Gajšt
, 2014, review article
Abstract: In our era of globalisation, English is at the top of the languages used in international business. A vast majority of business communication in English is carried out by non-native speakers of English. In a cross-cultural exchange of information, the sender and the recipient come from different cultural backgrounds. The patterns of communication vary across the globe and non-native speakers tend to apply their native language patterns when communicating in English. This paper thus focuses on the concept of spoken communication and dimensions of culture and how they are reflected in communication patterns in different business situations. It also addresses the teaching of Business English as a lingua franca and the role of Business English teachers in helping learners develop their communicative and intercultural competence in order to communicate effectively in a multicultural work environment.
Keywords: Business English, lingua franca, cross-cultural communication, communication patterns, Common European Framework of Reference for Languages (CEFR), communicative competence, intercultural competence
Published: 12.05.2017; Views: 918; Downloads: 69
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The linguistic situation among Slovenes in the U.S.A.Nada Šabec
, 2009, invited lecture at foreign university
Keywords: jezikoslovje, angleščina, slovenščina, sociolingvistika, multikulturnost, jezikovni stiki, izposojenke, preklapljanje, medkulturna komunikacija, linguistics, English language, Slovene language, language contacts, cultural aspects, language maintenance, language attitudes, code switching, intercultural communication
Published: 10.07.2015; Views: 1564; Downloads: 30
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Understanding the importance of internal integration and its implications for intercultural business communicationDarja Topolšek
, Sara Orthaber
, 2011, original scientific article
Abstract: The extent to which relationships in organizations are co-operative depends on the level of internal integration between functional and departmental groups. These relationships become even more critical in international businesses as well as in geographically dislocated subsidiaries. Cultural characteristics and different factors which managr, facilitatr and/or hinder internal integration present the basis for studying internal integration of different functions. Therefore, the following paper discusses various theoriesof internal integration and its role in organizations. More specifically, it focuses on logistics and marketing functions and explores studies that have investigated and examined the levels of internal integration of logistics and marketing functions. With the objective to identify potential implications, high/low levels of internal integration may have on intercultural communication which occurs in international business practices, the most prominent cultural frameworks are presented to identify implications different levels of internal integration may have for intercultural communication, in particular between Slovenian companies and their foreign subsidiaries.
Keywords: internal integration, logistics function, marketing function, intercultural communication
Published: 05.06.2012; Views: 1836; Downloads: 16
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Marketing across culturesJean-Claude Usunier
, 2000, higher education textbook
Keywords: marketing, convergence, international marketing, globalization, market, integration, consumption, local communities, regional economics, consumer, culture, dynamic systems, time, space, interactions, behavior, intercultural communication, decision, product policy, managing, relativism, variables, business environment, distribution, sales promotion, personal selling, business communication, international exchange, relationship marketing, market research, public relations, bargaining, textbooks, case study
Published: 01.06.2012; Views: 2356; Downloads: 108
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Development of intercultural competence in contemporary foreign language classroom by incorporating information and communication technologyMirjam Danilović
, 2011, undergraduate thesis
Abstract: The idea for the diploma thesis arouse from the fact that technology and the Internet are still not widely used in the English classroom. When thinking about how to integrate technology in the classroom I was inspired by different web sites which offer a vast variety of authentic as well as ELT-specific materials that can be used in the English classroom. I decided to focus on developing intercultural competence with information and communication technology by extending the intercultural topics covered in the coursebooks for students at secondary level.
In the theoretical part of my thesis I present the notion of intercultural competence as defined by different authors. A special emphasis is given to developing of intercultural competence in the English classroom, including planning lessons to develop intercultural competence. In the third chapter the information and communication technology (ICT) and the English classroom is covered. Some possibilities of using ICT in the English classroom in terms of Web 2.0 are presented, which is the basis for the empirical part.
In the empirical part of my thesis the activities to extend the intercultural topics covered in coursebooks are planned and presented. Since all activities are planned to be done online, they are available also on the Internet.
Keywords: Keywords: Information and communication technology, intercultural competence, secondary students, task-based learning.
Published: 28.06.2011; Views: 2580; Downloads: 103
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