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1.
Implementing activities within the framework of logistic and marketing functions and their influence on their level of integration
Darja Topolšek, 2010, original scientific article

Abstract: Activities which are implemented in logistic and marketing function often intertwine or overlap in practice, what can often lead to double implementation. Within the framework of this article we will analyse the actual state of implementing activities in companies in correlation with the functional area. Logisticians often define integration within the frame of the aforementioned chain, yet they neglect the internal integration or the integration of particular departments or particular functions in the company. Defining internal integration and its level as well as the connection with the index of the actual implementation of activities is the basis of the research part of this article. The quantitative research part studies whether and to what extent the implementation of activities influences the level of internal integration between the logistic and marketing function. Research is based on quantitative analysis of results which were gained from the questionnaires and were filled out in Slovenian retail companies.
Keywords: logistic function, implementing activities, marketing function, internal integration, inter-functional relations
Published: 05.06.2012; Views: 904; Downloads: 21
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2.
The role of employee relations in the level of internal integration between logistics and marketing functions
Darja Topolšek, Andreja Čurin, 2012, original scientific article

Abstract: Negative employee relations in companies are a ubiquitous phenomenon which, on one hand, may result in dissatisfaction and inefficiency of employees and, on the other hand, disappointing work results. The basis of research work for the following paper forms a definition of internal integration and its level as well as connection with the level of efficiency of inter-functional relations. The empirical part of the research paper examines the influence positive relations between functions may have on the level of internal integration. More specifically, the analysis focuses on employee relations from logistics and marketing functions. The research is based on the quantitative analysis of data acquired from a survey carried out at Slovenian retail companies.
Keywords: logistics, marketing, internal integration, inter-functional relations
Published: 10.07.2015; Views: 571; Downloads: 38
.pdf Full text (1,06 MB)
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3.
The role of information for recognising business opportunities
Andreja Lutar-Skerbinjek, 2008, original scientific article

Abstract: For decision making and recognising business chances, managers need a lot of knowledge and information. They can get them on different ways. Vital part of information represents accounting information amongst which creditworthiness information of business partners and competitors has special role. They include information from annual reports and a lot of other information. Creditworthiness information could contain nonaccounting information, as well. The fastest and the cheapest way of getting information is on the Internet. Searching for information about different businesses on their internet pages could be a time-consuming work, so there are very useful data bases which contained information of majority of businesses in the country. On the Internet we could find quite a lot of such data basses, which contain more or less appropriate information. In this paper we discuss the importance of knowledge and information for recognising business chances and analysing appropriateness of accounting information, which can be obtained from five of the most widely used data bases which contain information about Slovene and Croatian businesses, for the estimation of creditworthiness of businesses.
Keywords: logistics, marketing, internal integration, inter-functional relations
Published: 10.07.2015; Views: 480; Downloads: 154
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