| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

Search the digital library catalog Help

Query: search in
search in
search in
search in
* old and bologna study programme

Options:
  Reset


1 - 1 / 1
First pagePrevious page1Next pageLast page
1.
Implementing activities within the framework of logistic and marketing functions and their influence on their level of integration
Darja Topolšek, 2010, original scientific article

Abstract: Activities which are implemented in logistic and marketing function often intertwine or overlap in practice, what can often lead to double implementation. Within the framework of this article we will analyse the actual state of implementing activities in companies in correlation with the functional area. Logisticians often define integration within the frame of the aforementioned chain, yet they neglect the internal integration or the integration of particular departments or particular functions in the company. Defining internal integration and its level as well as the connection with the index of the actual implementation of activities is the basis of the research part of this article. The quantitative research part studies whether and to what extent the implementation of activities influences the level of internal integration between the logistic and marketing function. Research is based on quantitative analysis of results which were gained from the questionnaires and were filled out in Slovenian retail companies.
Keywords: logistic function, implementing activities, marketing function, internal integration, inter-functional relations
Published: 05.06.2012; Views: 885; Downloads: 21
URL Link to full text

Search done in 0.03 sec.
Back to top
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica