1. Literary tourism : the role of Russian 19th century travel literature in the positioning of the smallest European royal capital - CetinjeAndriela Vitić-Ćetković, Ivona Jovanović, Jasna Potočnik Topler, 2020, original scientific article Abstract: Increasing competition on the global tourism market forces numerous tourist destinations to create a specific image and diversify their offers through innovative and sustainable tourism products. In view of this, there is a range of possibilities for utilizing historical resources, tangible and intangible cultural heritage, including travel literature, which has not been considered in Montenegro thus far in the context of potentials for enhancing the tourist offer. This paper is focusing on the research of travel literature by 19th century authors from Russia who wrote about Cetinje and Montenegro, as well as the possibilities of creating a destination image and diversified experience for specific market niches, primarily the tourists from Russia who have been among the most numerous in Montenegro. The expected outcome of the research is to point out the importance of valorisation of Russian traveler literature in the context of creating a destination image. Considering the negative propaganda of a part of the media in Russia when Montenegro entered NATO in 2017, it is expected that this Balkan and Adriatic country, whose primary business is tourism, will have to identify and acquire state-of-the-art modalities for attracting new target segments from the Russian Federation. In this paper, literary tourism with the concepts of town - museum, town of books and storytelling, as marketing communications tools, are proposed to promote the revival and valorization of historical events, historical figures and Cetinje's former image in the positioning of the tourism destination, also in the conte xt of sustainable tourism development.
Keywords: travel literature, literary tourism, heritage, destination image, destination positioning, storytelling, Monte Negro, Cetinje
Published in DKUM: 26.01.2024; Views: 235; Downloads: 5
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2. Cultural events as tools of developing sustainable tourism in rural areas : the case of Sevnica in SloveniaJasna Potočnik Topler, 2021, original scientific article Abstract: The purpose of this article is to identify cultural tourism as one of the best practices that can help in the implementation of the Strategy for Sustainable Growth of Slovenian Tourism (2017 - 2021) and to examine the role of cultural events as tools for the development of sustainable tourism. The latter is one of the main trends in the tourism sector, at least in the European context and also in Slovenia as a member country of the European Union. The challenge of developing sustainable tourism destinations is considerable in rural areas, where local communities must be closely observed and by all means included in the decision-making process on future tourism development. This is of the utmost importance as tourism is much more than an economic activity. Therefore, key decision-makers need to be aware that tourism activities affect all local people and many areas of their life and that the role of tourism in rural areas is to improve the quality of life of the local population. Since at least some form of culture can be found in every village, small (rural) tourist destinations often find important opportunities for sustainable tourism development in organizing cultural events, which lead to greater community visibility, cultural branding of the destination, which is significant and also several business opportunities. On the case of Sevnica, this article aims to demonstrate that there is great potential for further development of cultural tourism and its subtypes in Slovenia by further developing cultural tourism and various tourism products based on rich cultural heritage.
Keywords: cultural events, cultural tourism, sustainable tourism, preserving heritage, local stakeholders, Sevnica, Slovenia
Published in DKUM: 23.01.2024; Views: 342; Downloads: 22
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3. Cultural Tourism as a Tool for Sustainable Development of Rural Areas2022, proceedings Abstract: The monograph represents one of the results of the joint University of Maribor and University of Montenegro research groups in the frame of the bilateral project BI-ME_21-22-020, partially funded by Slovenian Research Agency ARRS and Montenegrin Ministry of Education, Science, Culture and Sports. In 6 chapters, it addresses the problem of uneven tourism development, which could be reduced by further development of cultural tourism. Both, Slovenia nad Montenegro, have rich and diverse cultural heritage, which represents an important tourism resource. Research conclusions show that the key to the future successful development of sustainable tourism in both countries lies in the design and upgrading of cultural tourism experiences. The monograph combines a range of authors, disciplines, approaches and methods, thus, proving once again that tourism is a very rich and diverse interdisciplinary field.
Keywords: cultural tourism, heritage tourism, literay tourism, wine tourism, rural areas, Slovenia and Montenegro
Published in DKUM: 20.09.2022; Views: 591; Downloads: 80
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4. Industrial tourism as a chance for the diversification of the tourism of the Pécs-Mecsek regionRéka Pintér, János Csapó, 2016, original scientific article Abstract: The present article intends to reveal the industrial tourism potential of the Pécs-Mecsek region in Hungary where we believe there is an adequate potential of the present industrial heritage but only a limited or rather poor utilisation is realised in the research area in this respect. The possible utilisation of the industrial heritage would be useful since the area is facing a stagnating tourism industry and position losses in the latter period so the authors believe that the chance for the renewal of tourism product development could also be provided by the industrial heritage tourism in the analysed region.
Keywords: industrial heritage, Pécs-Mecsek, tourism diversification, thematic route, product innovation, culture, functional change
Published in DKUM: 17.04.2018; Views: 1359; Downloads: 136
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6. Between cultural and natural heritage : pluralism in planning tourism products for rescuingRichard Ingwe, 2014, original scientific article Abstract: The planning of tourism products in the north-central Cross River State (corresponding to ‘old Ogoja province) is examined in this study. Explained in the article are: justification of the need for undertaking community-based tourism development strategy as a means of reducing inter- regional disparity in development aroused by historical discrimination against the region through eras of Trans-Atlantic Slave Trade, colonialism, and successive post-independent governments; creation of special development funds aimed at addressing challenges posed by personalization of government thereby creating governance deficits; and descriptions of the tourism potentials/resources of the north-central Cross River State. Rather than adopting the advice of tourism experts in the 1960s that African countries ought to prefer to design cultural-heritage tourism products aiming towards attracting some 145 million tourists from the United States of America (USA) who might be satiated with natural heritage tourism products offered back home. Here, it is argued here that considering myriad socio-economic-political dynamics thereafter – including anti-African/Nigerian political measures such as barring US citizens from visiting Nigeria or parts of it- there is no need concentrating on such restricted tourism products. This is justified by the fact that with nearly 170 million population –most of whom are expecting to move from poverty towards the middle class among other prosperous economic statuses and who do not need to immediately access foreign natural heritage tourism, there is need for north- central Cross River State –a region possessing diverse tourism resources to plan tourism products that seek to integrate natural heritage with the cultural varieties in order to properly capture both local and foreign tourists. Foreign tourists here covers a larger spectrum beyond US visitors including visitors from large and increasing number of member states of the United Nations.
Keywords: Nigeria, natural heritage, cultural heritage, tourism, planning
Published in DKUM: 16.04.2018; Views: 1724; Downloads: 107
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7. Heritage trails through Dolenjska and Bela Krajina in Slovenia : a multi-stakeholder approach to tourism developmentMarko Koščak, 2016, review article Abstract: One of the crucial methodologies for growing and developing a level of tourism which is sustainable and enhances the totality of local and regional environments is a multi-stakeholder approach to tourism development. In this paper, we present the case of the 'Heritage trails through Dolenjska and Bela krajina in SE Slovenia' in which sustainable rural development (we take this to include cultural & heritage, vinicultural & gastronomic, as well as ecological tourism) is one of the key elements of the integral mix of business economy, viz. development of the region in the SE of Slovenia. The integral approach showed from the very beginning of project activities, within the Novo Mesto chamber of commerce, its long-time implementation until the present, as one of the key products within the tourist destination of Dolenjska, Bela Krajina and Kočevsko-Ribniška. It takes an integrated approach in terms of start-up, implementation and development and is supported by and benefits from the notion of a core of multiple stakeholders.
Keywords: Slovenia, multi-stakeholder approach, partnership, Integrated project Heritage Trail Dolenjska & Bela krajina, sustainable tourism
Published in DKUM: 03.08.2017; Views: 1335; Downloads: 172
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