1. Enhancing marketing performance through enterprise-initiated customer engagementMarjeta Marolt, Hans Dieter Zimmermann, Andreja Pucihar, 2020, original scientific article Abstract: The exponential speed of technological advancements and the ever-changing needs of customers have changed the way enterprises engage with their customers. However, despite the increasing scholarly interest in the enterprise-initiated perspective of customer engagement (CE) in recent years, it remains unclear what drives enterprises to initiate customer engagement and how enterprise-initiated customer engagement enhances enterprise performance. Thus, the purpose of this study is to develop and evaluate a conceptual model that consists of drivers and outcomes of enterprise-initiated customer engagement. After developing a conceptual model based on previous conceptual approaches to customer engagement, a quantitative survey was undertaken to gather the data from business-to-customer micro, small, and medium-sized enterprises. The data were analyzed using the partial least square path modelling. The findings showed that external pressure and organizational readiness influence enterprise-initiated customer engagement. Enterprise-initiated customer engagement was also found to influence marketing performance. The empirical findings provide insights for managers that explain what drivers may influence enterprise-initiated customer engagement and what benefits they can expect. Overall, this research extends the understanding of the CE domain and provides additional insights for the drivers and outcomes of enterprise-initiated CE.
Keywords: customer engagement, enterprise perspective, marketing performance, drivers
Published in DKUM: 30.01.2025; Views: 0; Downloads: 4
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2. Big data usage in European Countries : cluster analysis approachMirjana Pejić Bach, Tine Bertoncel, Maja Meško, Daila Suša-Vugec, Lucija Ivančić, 2020, original scientific article Abstract: The goal of this research was to investigate the level of digital divide among selected European countries according to the big data usage among their enterprises. For that purpose, we apply the K-means clustering methodology on the Eurostat data about the big data usage in European enterprises. The results indicate that there is a significant difference between selected European countries according to the overall usage of big data in their enterprises. Moreover, the enterprises that use internal experts also used diverse big data sources. Since the usage of diverse big data sources allows enterprises to gather more relevant information about their customers and competitors, this indicates that enterprises with stronger internal big data expertise also have a better chance of building strong competitiveness based on big data utilization. Finally, the substantial differences among the industries were found according to the level of big data usage.
Keywords: big data, cluster analysis, digital divide, k-means, enterprise, industry, Europe, quality
Published in DKUM: 14.01.2025; Views: 0; Downloads: 3
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3. Information technology for business sustainability : a literature review with automated content analysisDoroteja Vidmar, Marjeta Marolt, Andreja Pucihar, 2021, review article Abstract: An extremely dynamic and fast-moving environment is pushing enterprises to continuous innovation and change. Managing sustainability in a digitalized environment seems to be of central importance for policy makers, as information technologies (IT), in combination with sustainability objectives, offer a wide range of opportunities for positive change. Through a systematic literature review and the application of automated content analysis, this study aims to provide insights into the latest research in the interdisciplinary field of sustainable business models and information systems. The results of the analysis, combined with a researcher’s perspective, suggest that IT, which can be used to achieve sustainability objectives, are already in place and have an infinite number of potential implications in the future. The results suggest that positive economic, social, and environmental changes can be achieved by using IT as long as they are used to identify unsustainable actions and enable positive change. The analysis of research trends revealed a discrepancy between the research in the European Union and the rest of the world and pointed to several avenues for future research.
Keywords: information technology, enterprise, business model, sustainability, business sustainability, sustainable business model, IT, IS, BM, SBM
Published in DKUM: 11.12.2024; Views: 0; Downloads: 7
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4. Acceptance of GIS within ERP system : research study in higher educationSimona Sternad Zabukovšek, Polona Tominc, Zdenko Deželak, Gaik Nalbandyan, Samo Bobek, 2022, original scientific article Abstract: GIS is often used in companies where employees already use enterprise information systems/enterprise resource planning (ERP) systems and where both systems are used simultaneously. This article is a research study of GIS acceptance by users using GIS, not as a stand-alone tool, but as an integrated tool into the ERP system. The research was conducted using the Technology Acceptance Model (TAM), one of the most often used research models for researching behavioral intention and actual use of information systems. For this research study, TAM has been modified and extended with external factors. The main research objective is to identify determinants of GIS acceptance and the attitude of individuals toward using GIS integrated with ERP systems. The structural equation model with partial least squares (PLS) method was used to analyze collected survey data. The study researched 12 external factors in the TAM model, out of which 10 were found significant. The most important factors that impact behavioral intention to use ERP-GIS systems are perceived usefulness of ERP-GIS systems and attitude toward using GIS, followed by education and training about ERP-GIS systems and perceived enjoyment using ERP-GIS systems.
Keywords: geographic information systems (GIS), enterprise resource planning (ERP), GIS and ERP integration, GIS acceptance, technology acceptance model (TAM)
Published in DKUM: 09.07.2024; Views: 103; Downloads: 13
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5. Management coaching model and impact of its activities on employee satisfactionPetra Cajnko, Suzana Kraljić, 2018, original scientific article Abstract: The article tries to answer the research question: What is the potential additive effect on employee satisfaction when using management coaching model and its activities? The purpose of the article has been to form a model of management coaching and of the influence of its activities on employee satisfaction based on theory review and field study results. We have confirmed the main hypothesis (H1: Implementing management coaching model positively influences employee satisfaction) and all of the secondary hypotheses (Hi,j: Implementing activity "i" of the management coaching model positively influences factor "j" of employee satisfaction; i = 1, 2, 3, 4, 5; j = 1, 2, 3, 4, 5) with our empirical study, focused on the employees. The topic is of practical value and it will help managers in Slovenia and abroad understand the effect of the activities of coaching on employee satisfaction.
Keywords: coaching, satisfaction of employees, successfulness of an enterprise, management, model
Published in DKUM: 15.01.2021; Views: 797; Downloads: 53
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6. Evaluation of the influence of the macro-environment on the social innovation activity of enterprisesLiliya Satalkina, Nestor Shpak, 2018, original scientific article Abstract: Background: Nowadays the emphasis on social components in the general mainstream of innovation activity is one of the strongest grounds for the successful functioning and development of enterprises. In several countries, social innovation activity is becoming a product of business in general, with associated expectations regarding profit.
Objectives: The goal of the article is to develop a toolkit for the evaluation of the influence of the macro-environment on the social innovation activity (SIA) of enterprises.
Method: The methodology includes elements of theoretical and empirical research with the implementation of methods such as a literature review, all types of analysis, and methods of aggregation and integration. Questionnaires were used as a means of data collection.
Results: The general methodological framework of diagnostics of the SIA macro-environment is distinguished. Based on a theoretical analysis of the SIA ecosystem and the experience of operating enterprises, the main factors of SIA macro-environment are determined. The general integrated index and its five-level interpretational model are proposed as a measure for the evaluation of the SIA macro-environment.
Conclusion: The results presented provide data necessary for the argumentation of SIA strategy and tactics, as well as investment policy in this sphere.
Keywords: enterprise, social innovation activity, diagnostics, macro-environment, factors
Published in DKUM: 07.05.2018; Views: 1517; Downloads: 341
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7. The impact of managers on successful ERP implementationFranc Ravnikar, 2010, original scientific article Abstract: Lately, Enterprise Resource Planning (ERP) has been implemented in public organizations and organizations without competition in the marketplace. It is the ERP system that is almost as badly needed for the competitiveness and success of those organizations in the marketplace. The main reason lies in the fact that operating costs have to be reduced and the optimization of business processes is an option which nowadays is normally implemented together with new ERP. The success rate of ERP implementation remains very low with up to a 90% failure rate, as it is quoted in a lot of researches. Critical success factors (CSF) which influence successful ERP implementation are identical in all organizations. The main goal of this research is to find out the managers' impact on the critical success factors and thus their impact on the successful ERP implementation. Top management support is the most important critical success factor for successful ERP implementation, regardless of the fact whether the organization is on the market or not.
Keywords: enterprise resource planning, ERP, critical success factors, business process reengineering, the success rate of ERP implementation
Published in DKUM: 22.01.2018; Views: 1386; Downloads: 392
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8. Quantitative model for economic analyses of information security investment in an enterprise information systemRok Bojanc, Borka Jerman-Blažič, 2012, original scientific article Abstract: The paper presents a mathematical model for the optimal security-technology investment evaluation and decision-making processes based on the quantitative analysis of security risks and digital asset assessments in an enterprise. The model makes use of the quantitative analysis of different security measures that counteract individual risks by identifying the information system processes in an enterprise and the potential threats. The model comprises the target security levels for all identified business processes and the probability of a security accident together with the possible loss the enterprise may suffer. The selection of security technology is based on the efficiency of selected security measures. Economic metrics are applied for the efficiency assessment and comparative analysis of different protection technologies. Unlike the existing models for evaluation of the security investment, the proposed model allows direct comparison and quantitative assessment of different security measures. The model allows deep analyses and computations providing quantitative assessments of different options for investments, which translate into recommendations facilitating the selection of the best solution and the decision-making thereof. The model was tested using empirical examples with data from real business environment.
Keywords: modelling, security technology, economic metrics, investment, enterprise information system
Published in DKUM: 22.01.2018; Views: 1235; Downloads: 423
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10. An analysis of corruption in microenterprisesMladen Tomašič, 2009, original scientific article Abstract: The purpose of this study is to present the research work made whilst studying the presence of corruption in the operations of Slovenian micro-enterprises. Our study builds on research which we carried out in 2005 and compares the findings of both studies. We wish to present our findings to public experts for a professional assessment and provide a basis for further work. We hope that in this way we can contribute to the development of new guidelines for the preparation of further analysis, the causes and elimination or at least limitation of corruption in business operations. Notable studies, which address corporate corruption in Slovenia, are non-existent. The results have confirmed the basic research hypothesis that the presence of corruption in the micro-business environment compared to a previous study in the last five years has increased.
Keywords: micro-enterprise, micro-entrepreneur, corruption, corruptness
Published in DKUM: 28.11.2017; Views: 1011; Downloads: 298
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