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The role of demographics and entrepreneurial motives in digital sales adoption
Samuel Plečko, Barbara Bradač Hojnik, Polona Tominc, 2024, original scientific article

Abstract: Digital transformation gradually changes businesses, which is also connected with sales. Despite these advancements, the motives to accept digitalization in sales are undiscovered. In our study, we examine demographic factors (gender, age, education), entrepreneurial motives, and the developmental stage of entrepreneurs using data from the Global En- trepreneurship Monitor (GEM), encompassing 25,633 entrepreneurs from 47 countries. Logistic regression and subsequently Cramer’s V were employed for a more precise de- termination of the relevant influences of the explanatory variables. The findings indicate that younger and early-stage entrepreneurs more often accept digital technologies in sales. This also applies to entrepreneurs who are motivated by higher income and wealth and the desire to make changes in the world. These results suggest that digital technologies can contribute to reducing the divergence between profitable and sustainable goals, as entre- preneurs perceive their utility in achieving both sets of objectives.
Keywords: digital technologies in sales, demographics, entrepreneurs’ motives, early-stage entrepreneurs
Published in DKUM: 11.07.2025; Views: 0; Downloads: 4
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The Differences in perceptions of organisational values in the hospitality sector : what do they tell us?
Mitja Gorenak, 2019, original scientific article

Abstract: Organisational values have been in the focus of management for several years. Knowing that strong values can help organisations stay on the right course in the fast-changing working environment has proven to be a solid basis for their prosperity. However, organisations are nothing without their employees; this led as to the question of what the differences in the perception of organisational values between employees of different ages and genders are.We have conducted research in the hospitality sector; based on a paper-pencil survey among a representative sample of 388 employees,we have determined that there are six predominant organisational values within the sector. In the second part, we have identified that two out of six identified organisational values are statistically significantly more highly evaluated in terms of importance by women in comparison to men. There were no statistically significant differences found regarding the age of employees.
Keywords: values, organisational values, hospitality, demographics, perception
Published in DKUM: 30.01.2024; Views: 331; Downloads: 20
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