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1.
Corporate governance and corporate social responsibility synergies
Jelena Nikolić, Dejana Zlatanović, 2018, original scientific article

Abstract: Respecting the importance of corporate governance (CG), particularly various corporate governance mechanisms for improving corporate social responsibility (CSR) activities, the paper highlights relevant CG–CSR synergies from the perspective of systems thinking. The paper further aims to demonstrate the ways in which selected systems methodologies can support CG–CSR synergies. Accordingly, we selected appropriate systems methodologies, such as dialectical systems theory, soft systems methodology, and system dynamics. We defined the dialectical system, consisting of essential corporate governance mechanisms, which contribute to CSR; we also identified the key stakeholders and their perceptions of CG–CSR relations through CATWOE analysis; thus, the appropriate root definition and conceptual model, including the activities that are relevant for CG–CSR relations, were developed. Developed systemic framework provided a relevant methodological support to highlight the various issues of corporate governance, such as institutional framework, market for corporate control, ownership structure, board structure, and their contribution to CSR.
Keywords: corporate governance, corporate social responsibility, CG–CSR synergies, systemic approach, combined use of selected systems methodologies
Published: 10.10.2018; Views: 665; Downloads: 87
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2.
CSR EMAT is an opportunity for responsible decision-making
Nora Berkes Rodek, 2017, original scientific article

Abstract: Corporate social responsibility is an expected behaviour in Western countries, but the approach still does not have a clear interpretation in Hungary. As a result of the increasing prestige of the CSR approach, socially responsible thinking and action also are expected from the companies operating in Hungary. Company executives carry out CSR activities in many cases – but not consciously. The objective of this research therefore was the development of a guidance and evaluation criteria that can support managers in responsible decision-making and applying the CSR approach to a strategic level. On the other hand, this management tool allows the measurement of CSR excellence in companies; therefore, they become comparable in their CSR performance, which offers opportunities for further research. The study presents the development of CSR EMAT and the results achieved through the measurements.
Keywords: corporate social responsibility, EFQM excellence model, CSR EMAT, CSR excellence management, assessment tool
Published: 03.05.2018; Views: 418; Downloads: 108
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3.
Does customer loyalty depend on corporate social responsibility?
Milena Stanisavljević, 2017, original scientific article

Abstract: This paper presents the results of a study conducted to examine the dependence of customer loyalty on corporate social responsibility (CSR). CSR is a good opportunity for a company’s differentiation, but only if customers value the company’s efforts in this field. Loyalty is a primary goal of each company, but it is influenced by numerous factors. The goal of this paper was to examine if CSR influences customer loyalty as one possible factor. Based on the presented results, management recommendations are provided concerning business strategy, mission, and vision formulation, so companies can fulfill customers’ interests and gain their loyalty.
Keywords: corporate social responsibility, loyalty, strategy, management
Published: 13.11.2017; Views: 868; Downloads: 273
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4.
Knowledge-cum-values management belongs to the way out from global crisis
Zdenka Ženko, Matjaž Mulej, Vojko Potočan, 2017, original scientific article

Abstract: Background: The contemporary world-wide socio-economic crisis tends to escalate and contribute to the global crisis. Limitation of education to one-sided ‘knowledge management’ rather than socially responsible ‘knowledge-cum-values-management’ is one of the crisis’s causes. Objectives: The limitations to current knowledge management should be analyzed with systemic thinking. Which values are prevailing in it now and which values will enable the survival of humankind? Methods/Approach: In the first part, literature is reviewed for analysis and conceptual generalization of knowledge management. The theoretical framework based on ‘system theory’, ‘knowledge management’ and ‘knowledge-cum-values management’, and ‘values of social responsibility’ is introduced. In the second part a new theoretical concept “A potential methodological support for human transition from one-sided to requisitely holistic behavior via social responsibility” is discussed. Results: Knowledge management is a too narrow concept, it tends to leave aside human values, an impact on the natural environment, and extremely growing differences. Humankind needs consideration of responsibility, interdependence and holism in order to minimize detrimental impact of individual behaviour on society, i.e. humans and nature. Conclusions: The research indicates that individuals should attain more requisite holism, and should not be irrational by trying to attain only rationalism in human decision-making and action.
Keywords: knowledge-cum-values management, Dialectical Systems Theory, corporate social responsibility
Published: 31.08.2017; Views: 573; Downloads: 286
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