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1.
Financial Times marketing casebook
Levela Rickard, Kit Jackson, 2000, higher education textbook

Keywords: consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
Published in DKUM: 01.06.2012; Views: 2153; Downloads: 69
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2.
Marketing theory : a student text
2000, higher education textbook

Keywords: marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works
Published in DKUM: 01.06.2012; Views: 2593; Downloads: 169
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