1. The Influence of English on the Language of Croatian Influencers on YouTube, Instagram and TikTok Social Media : master's thesisEna Cilar, 2023, master's thesis Abstract: The rapid spread of the English language, which is frequently referred to as a lingua franca, has had a significant impact on other languages and the peculiar language of computer-mediated communication. What is more, the Internet, social media and digital influencers are the key agents of both language change and changes in the modern society. Due to the globally growing popularity of social media influencers, the purpose of this thesis is to explore the ways in which their language use is affected by the globality of English, with a focus on Croatian influencers. Therefore, data for this paper are drawn from altogether 270 social media posts published by the eight most successful Croatian influencers on YouTube, Instagram and TikTok. The research methods include linguistic, thematic and content analysis. The results reveal that the use of ‘ad hoc loanwords’ and intra-sentential code-switching are more common among Croatian influencers in comparison with outdated Anglicisms and inter-sentential code-switching. While the most frequently used loanwords among Croatian influencers belong to the categories of cyberculture and popular culture, the use of loanwords belonging to particular semantic fields is not strongly related to their thematic content categories. The importance and originality of this thesis are that it is the first study to provide new insights into the language use of Croatian influencers in relation with English as a global and leading online language. However, due to practical constraints, it is limited in terms of the research sample size and generalizability, which offers implications for further research.
Keywords: English as a global language, influence of English on Croatian, Croatian social media influencers, computer-mediated communication, loanwords, code-switching
Published in DKUM: 04.01.2024; Views: 534; Downloads: 51
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2. Perception of cyber crime in SloveniaMaja Dimc, Bojan Dobovšek, 2010, original scientific article Abstract: Purpose:
The purpose of this article is to present the results of the pilot research regarding the perception of cybercrime in Slovenia.
Design/Methods/Approach:
The study focused on the research of the perception of cybercrime among the general public, as well as the members of the law enforcement agencies.
Findings:
The development of information and communication technologies critically influences all aspects of our lives, and consequently the characteristics of crime have adapted to the new form of operation in the virtual world. Cybercrime is the new way of breaking the law, and in order to implement successful preventive strategies it is of crucial importance to understand the perception of the general public, as well as the perception of the members of law enforcement agencies regarding cybercrime. The pilot study was performed on a smaller group of individuals (approximately half were the representatives of the general public, while the rest were the representatives of law enforcement agencies) in the form of in-depth interviews. The findings of the pilot research were alarming, since the majority of the interviewees greatly differentiate between certain forms of crime performed in the cyberspace as opposed to the same form of crime performed in real life i.e. the act of stealing, piracy in particular, is unacceptable in the real world and at the same time only natural in the virtual world. Furthermore, the pilot research displayed serious lack of awareness regarding different forms of cybercrime among the general public, as well as the members of law enforcement agencies, and consequently also poor understanding of legislation pertinent to cybercrime. Based on the results of the pilot research it is evident that it is of crucial importance to raise the awareness and understanding among the general public and increase the knowledge of the members of law enforcement agencies regarding cybercrime and its consequences in our everyday life.
Research limitations/implications:
The results are not generalizable due to the small group of interviewees. Consequently, future research will include a larger group of interviewees and will combine both in-depth interviews as well as questionnaires.
Practical implications:
The article represents a useful source of information for individuals working in this field as well as the general public. Furthermore, it represents the basis for further research of the field.
Originality/Value:
The article deals with the issue of the perception of cybercrime in Slovenia and exposes the critical issues related to the difference in the perception of a similar act of crime in the real life as opposed to the virtual world.
Keywords: computer-related crime, cybercrime, information and communication technologies, Slovenia
Published in DKUM: 12.05.2020; Views: 1497; Downloads: 64
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3. Politeness in Online Discussion Forums: a Comparison Between English and SlovenianUrška Knehtl, 2019, master's thesis Abstract: The main objective of this master’s thesis is to compare the use of politeness in English and Slovenian and to compare politeness that occurs in the selected topics of online discussion forums. Another objective is to analyse which politeness strategies are applicable in the selected online discussion forums and to determine why some of them are not applicable. The master’s thesis presents an analysis of 4 online discussion forums and 2 specific topics (health, relationships). 20 discussions were chosen for the analysis, which is based on Brown and Levinson’s Politeness Theory (1987). Positive politeness strategies, negative politeness strategies and off-record politeness strategies are determined in the analysis and the findings in English and Slovene forums are compared. The language of online discussion forums, the place of conversational computer-mediated communication, is comparable to oral communication. The findings suggest that the discussions of the online discussion forums therefore offer a great potential to analyse the use of politeness in a language. A comparison of the findings provides an insight into the use of politeness in English and Slovenian in the online discussion forums and the differences between them. The analysis shows that Brown and Levinson’s theory is applicable to both languages, which is not the case for all strategies. Several differences were found in the use of politeness, which is more often used in English.
Keywords: politeness, computer-mediated communication, online discussion forum, positive politeness, negative politeness, Brown and Levinson
Published in DKUM: 19.03.2019; Views: 1723; Downloads: 156
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4. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, higher education textbook Keywords: consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
Published in DKUM: 01.06.2012; Views: 2149; Downloads: 67
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