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Keywords: financial capital, capitalism, capital company, institutionalization, maintenance, debts, USA, corporations, valuation, creativity, business finance, financial engineering, capital, restructuring, value added, management, creativity, risk
Published: 01.06.2012; Views: 1603; Downloads: 72
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Abstract: FEB is a business university in Slovenia. As a business university is in their profession to keep in touch with the latest trends in social media. To keep their business running and to be successful at it they use social network LinkedIn but not to its full potential. Their problem is unawareness of business potential of social media, LinkedIn in specific. This Diploma seminar is an investigation about how can they use social network LinkedIn to its full potential. At the beginning of the investigation and their situation estimation, we found out that they have a profile on LinkedIn. They existed there as a person. In order to keep a good reputation and exploit all of the LinkedIn benefits they had to change their profile and keep it up to date. Through gathered literature, building FEB’s new LinkedIn profile and featured it live we managed to slowly start exploiting all of the LinkedIn’s business potential.
Keywords: FEB, LinkedIn, Company Page, social media, business potential
Published: 11.11.2013; Views: 1289; Downloads: 61
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Abstract: Companies use different marketing communication activities in order to communicate with their environment. Their decisions to use a specific activity are often the result of past experiences, habits or certain influences. Measurements related to the efficiency of their communication method, as well as the analysis concerning the effect of using a specific kind of marketing communication activity on different business success determinants are usually neglected. In this article, authors provide an analysis of a correlation between the use of a specific marketing communication activity and 13 different business success variables. Based on the research, it could be concluded that the net business result for the accounting period can be influenced by using printed advertisements in newspapers, radio commercials, press conferences, newsletters and sponsorship. Net return on assets showed a positive correlation with printed advertisements in newspapers and press conferences. Printed advertisements in newspapers and radio commercials have proved to influence net sales and, last but not least, authors discovered that the return on equity can be influenced by organizing press conferences and, by using leaflets, companies can expect to raise the net sales growth index.
Keywords: marketing, marketing communication, communication, performance, business performance, company, business
Published: 04.07.2017; Views: 286; Downloads: 56
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Abstract: Small and medium enterprises cannot avoid the global economy and its demand for innovative business as a precondition for competitiveness. Given their small size and related pool of professionals, small and medium enterprises need to work very hard on their staff's innovativeness and related personal traits. Making a small and medium enterprise successful must be considered as an invention-innovation-diffusion process that tackles both the businesses mix of the given size, and the small and medium enterprise as an entrepreneurial achievement. Thus, all preconditions concerning both the content and the process of innovation must be considered, which requires the requisite holism and, therefore, systemic rather than one-sided thinking/behavior of the usual specialists. Hence, values/culture/ethics/normsof owners, entrepreneurs, managers and their co-workers must also be innovated along with their knowledge. Then, interdisciplinary creative cooperation can result from cultural and professional differences.
Keywords: innovation, innovativeness, innovative business, business, company business, company, small business, medium-sized enterprises
Published: 04.07.2017; Views: 297; Downloads: 238
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Abstract: Enterprise as a business system (BS) assures its own existence and development by a high quality of its business. Its business results can be considerably improved, if the BS creates its system of the standard decision-making processes (DM), which provides for a high quality of business DM and its methodological uniformity in different BS's. Within the standardisation, we establish both a standardised research methodology and a standardisation of contents, and develop a system of standardised DM processes in the BS. We uniform the DM by both a holistic methodological and a partial contents standardisation. We define it on the basis of our holistic investigation into it, which includes the institutional, functional, and factors aspects. These factors are defined and distributed in the fields of DM and both the general and the special standard systems of DM factors are developed. We study the DM process thoroughly, while the acquired knowledge on the process is formalised and developed into a cybernetic model. A general system of DM and its corresponding model is created in order to provide for the requisite holism and complexity of DM, as well as the uniformity of its consideration. The selected problem is solved when we complete the standardisation of the DM, which includes the conception of the standard methodology, its application and the development of its standardised manner.
Keywords: management, quality, standardization, decision making, cybernetics, business, company business, methodology
Published: 04.07.2017; Views: 271; Downloads: 48
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