1. Marketing channels : a management viewBert Rosenbloom, higher education textbook Keywords: marketing, marketing channels, systems, business environment, development, marketing strategy, management, partnership, products, promotion, logistics, labour efficiency, electronic commerce, international business, case study
Published: 01.06.2012; Views: 1305; Downloads: 22
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2. Entrepreneurs : talent, temperament, techniqueBill Bolton, John Thompson, 2000, professional work Keywords: entrepreneurship, success of business operation, creativity, strategy, entrepreneurs, talent, characterisation, enterprises, personality psychology, psychotechnics, business psychology, social ecology, personality, manuals, case study
Published: 01.06.2012; Views: 998; Downloads: 21
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3. The business of ecommerce : from corporate strategy to technologyPaul May, 2000, manual Keywords: new economy, enterprises, corporations, electronic commerce, interactions, virtual reality, retail sale, competition, customer, globalization, information technology, computer networks, internet, World Wide Web, HTML, Hypertext Markup Language, client/server, models, application, business strategy
Published: 01.06.2012; Views: 1142; Downloads: 31
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4. Corporate strategyRichard L. Lynch, 2000, higher education textbook Keywords: corporations, business strategy, business environment, enterprises, goal, target, market research, competition, analysis, analysis of business operation, consumer, human capital, human potential, operations management, leadership, ethics, knowledge, technology, innovations, strategic management, strategic planning, textbooks, cases, case study
Published: 01.06.2012; Views: 1885; Downloads: 29
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5. Economics of strategyDavid Besanko, David Dranove, Mark T. Shanley, higher education textbook Keywords: strategic planning, economics of the enterprise, strategy, development strategy, enterprise, boundary, holding companies, mergers, complexity, decision, decision making, transactions, costs, market, swap, industrial organization, evolution, partnership, companies, corporations, competition, pozitioning, advantage, sustainable development, international business, organizing, chains, internal entrepreneurship
Published: 01.06.2012; Views: 1556; Downloads: 28
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6. Internet marketing : strategy, implementation and practiceDave Chaffey, Richard Mayer, Kevin Johnston, Fiona Ellis-Chadwick, 2000, manual Keywords: business, Internet, marketing, computer application, marketing strategy, informations, marketing planning, marketing channels, marketing structure, World Wide Web, promotion, electronic commerce, electronic transactions, success of business operation, efficiency, retail sale, future, forecasting, development, business decision-making
Published: 01.06.2012; Views: 1168; Downloads: 24
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7. Marketing theory : a student text2000, higher education textbook Keywords: marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works
Published: 01.06.2012; Views: 1266; Downloads: 75
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8. Global marketing management : a European perspectiveWarren J. Keegan, Bodo B. Schlegelmilch, 2001, higher education textbook Keywords: marketing, international marketing, marketing strategy, export, market mechanism, globalization, business environment, creativity, economic aspect, social aspect, culture, segmentation, goal, positioning, international competition, logistics, business communication, trends, world, European Union, textbooks, case study
Published: 01.06.2012; Views: 1432; Downloads: 17
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9. Retail product management : buying and merchandisingRosemary Varley, 2001, higher education textbook Keywords: retail sale, production management, products, allocation, space, store space, selection problem, supply, concession, management, merchandising, prices, profit, decision making, business, business operation, quantitative analysis, store, design, international trade, international business, strategy, information sources, textbooks
Published: 01.06.2012; Views: 1321; Downloads: 35
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10. Strategic electronic marketing : managing e-businessBrad Alan Kleindl, higher education textbook Keywords: marketing, electronic marketing, selling, selling by phone, telemarketing, telecommunications, data base, electronic commerce, information technology, distribution, market, supply, demand, systems, innovations, marketing strategy, management, business environment, legal aspect, ethics
Published: 01.06.2012; Views: 1250; Downloads: 18
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