1. Does grade level matter for the assesment of business process management maturity?Renata Gabryelczyk, 2016, original scientific article Abstract: The purpose of this paper is to create and test the practical application of a business process management maturity assessment conducted at two different grade levels (management and professional level) in an organization. The conceptual framework for this research includes creating a business process maturity indicator (BPMI) for six process areas: strategy, documentation, optimization, implementation, execution, and controlling. The comparative analysis of the business process management maturity is performed using the BPMI on two cases: inside a single organization and the sector internally.
Keywords: management, business process, models, strategy, optimization, execution, control
Published in DKUM: 13.11.2017; Views: 1138; Downloads: 216
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2. An empirical study of marketing communications effectiveness in Slovenian marketDamjana Jerman, Bruno Završnik, 2014, original scientific article Abstract: This paper deals with the value or more specifically, the contribution of marketing communications strategy to effectiveness of marketing communications and hypothesizes that marketing communications strategy correlate with the effectiveness of marketing communications. The paper consists of two parts: the theoretical framework for the role of marketing communications strategy for the effectiveness of the marketing communications and the empirical analysis, based on the primary data collected. The concept of the marketing communication effectiveness assumes that there are variables that can have a positive influence on the effectiveness of marketing communications, which incorporates facets of the marketing communication strategy and bidirectional communications. The results suggest that Slovenian organisations which design and implement marketing communication strategy, also have more effective marketing communications. The development of marketing communications strategy was correlated with increased effectiveness of marketing communications in their organisation. Managerial implications are discussed along with directions for further research.
Keywords: marketing communication effectiveness, business-to-business markets, marketing communication strategy, bidirectional communication, integrated marketing communication
Published in DKUM: 06.07.2017; Views: 1459; Downloads: 403
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3. Strategic electronic marketing : managing e-businessBrad Alan Kleindl, higher education textbook Keywords: marketing, electronic marketing, selling, selling by phone, telemarketing, telecommunications, data base, electronic commerce, information technology, distribution, market, supply, demand, systems, innovations, marketing strategy, management, business environment, legal aspect, ethics
Published in DKUM: 01.06.2012; Views: 2411; Downloads: 68
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4. Retail product management : buying and merchandisingRosemary Varley, 2001, higher education textbook Keywords: retail sale, production management, products, allocation, space, store space, selection problem, supply, concession, management, merchandising, prices, profit, decision making, business, business operation, quantitative analysis, store, design, international trade, international business, strategy, information sources, textbooks
Published in DKUM: 01.06.2012; Views: 2487; Downloads: 69
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5. Global marketing management : a European perspectiveWarren J. Keegan, Bodo B. Schlegelmilch, 2001, higher education textbook Keywords: marketing, international marketing, marketing strategy, export, market mechanism, globalization, business environment, creativity, economic aspect, social aspect, culture, segmentation, goal, positioning, international competition, logistics, business communication, trends, world, European Union, textbooks, case study
Published in DKUM: 01.06.2012; Views: 2740; Downloads: 48
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6. Marketing theory : a student text2000, higher education textbook Keywords: marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works
Published in DKUM: 01.06.2012; Views: 2593; Downloads: 169
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7. Internet marketing : strategy, implementation and practiceDave Chaffey, Richard Mayer, Kevin Johnston, Fiona Ellis-Chadwick, 2000, manual Keywords: business, Internet, marketing, computer application, marketing strategy, informations, marketing planning, marketing channels, marketing structure, World Wide Web, promotion, electronic commerce, electronic transactions, success of business operation, efficiency, retail sale, future, forecasting, development, business decision-making
Published in DKUM: 01.06.2012; Views: 3164; Downloads: 116
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8. Economics of strategyDavid Besanko, David Dranove, Mark T. Shanley, higher education textbook Keywords: strategic planning, economics of the enterprise, strategy, development strategy, enterprise, boundary, holding companies, mergers, complexity, decision, decision making, transactions, costs, market, swap, industrial organization, evolution, partnership, companies, corporations, competition, pozitioning, advantage, sustainable development, international business, organizing, chains, internal entrepreneurship
Published in DKUM: 01.06.2012; Views: 2725; Downloads: 96
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9. Corporate strategyRichard L. Lynch, 2000, higher education textbook Keywords: corporations, business strategy, business environment, enterprises, goal, target, market research, competition, analysis, analysis of business operation, consumer, human capital, human potential, operations management, leadership, ethics, knowledge, technology, innovations, strategic management, strategic planning, textbooks, cases, case study
Published in DKUM: 01.06.2012; Views: 3543; Downloads: 74
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10. The business of ecommerce : from corporate strategy to technologyPaul May, 2000, manual Keywords: new economy, enterprises, corporations, electronic commerce, interactions, virtual reality, retail sale, competition, customer, globalization, information technology, computer networks, internet, World Wide Web, HTML, Hypertext Markup Language, client/server, models, application, business strategy
Published in DKUM: 01.06.2012; Views: 2499; Downloads: 56
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