Keywords: consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case studyPublished in DKUM: 01.06.2012; Views: 2153; Downloads: 69 Link to full text
Keywords: marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective worksPublished in DKUM: 01.06.2012; Views: 2593; Downloads: 169 Link to full text
Keywords: entrepreneurship, success of business operation, creativity, strategy, entrepreneurs, talent, characterisation, enterprises, personality psychology, psychotechnics, business psychology, social ecology, personality, manuals, case studyPublished in DKUM: 01.06.2012; Views: 2041; Downloads: 59 Link to full text
Keywords: enterprise, acquisitions, mergers, strategic alliances, boundary, company takeovers, corporations, strategic management, control, performance, company performance, economic structures, integration, human capital, human resource management, culture, culture of the enterprise, management, business efficiency, success of business operation, industrial psychologyPublished in DKUM: 01.06.2012; Views: 2413; Downloads: 102 Link to full text
