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1.
English and Italian in the Frame of Genre-based Research and Foreign Language Learning
Ivo Fabijanić, 2020

Abstract: The publication focuses on English and Italian in the context of genre-based research in foreign language learning, with five contributions focusing on language, namely the position of abbreviations in the Italian business context, the English language in tertiary education using the LanGuide platform, the compilation of the Shakespeare's Dictionary, the attitude of young learners towards the introduction of the first foreign language and the strategies used in translating administrative texts into a minority language. In her contribution, Lenassi discusses the principle of economy in the language usage in business Italian correspondence, and focuses on the similarities and differences in the use of abbreviations. Kompara Lukančič and Fabijanić present a different approach to learning and teaching foreign languages, and they emphasise the role of language acquisition and multilingualism. Kompara Lukančič also discusses the micro- and macrostructure of the Shakespeare’s Dictionary. In his contribution, Smajla discusses the attitudes of Slovenian language learners to the introduction of the first foreign language. In the last part of the monograph Paolucci writes about his study from 2019 in which he examined source and target-oriented strategies in the translation of normative and informative administrative texts for the Italian minority in Slovenia.
Keywords: language learning, first foreign language, legal languages, business communication, lexicography.
Published: 10.09.2020; Views: 176; Downloads: 0

2.
Professional languages alone do not suffice for successful and socially responsible internal communication between different cultures
Darja Kukovec, Matjaž Mulej, Simona Šarotar Žižek, 2018, original scientific article

Abstract: Successful internal communication in an intercultural environment depends on the organizational culture, business environment, social responsibility, and leaders’ skills. Thus, internal communication and employee adaptation to changing business environments ask what a successful socially responsible internal communication requires. This contribution discusses theoretical foundations of qualitative research, how the organizational culture can define which direction the organization should chose to attain social responsibility, and how internal communication can improve understanding of professional language and be decisive in a working environment. The generated model offers insights into understanding social responsibility and organizational culture to improve internal communication.
Keywords: organizational culture, social responsibility, communication, internal communication, business languages
Published: 10.10.2018; Views: 771; Downloads: 274
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3.
Organizational culture in service sector
Irena Gorenak, 2015, scientific monograph

Abstract: In every organization various modes of behaviour of the employees, their various activities, interpersonal relationships and customs can be observed. In some organizations the employees are all on first-namebasis, still in others they address themselves formally. In some organizations the employees use academic titles and surnames; still in others they call themselves by names, only. In some organizations each employee has its own office, whereas in others they are all use one office, which may be separated by improvised walls. In some organizations the employees celebrate personal holidays together, whereas in others they do not. In some organizations they pose each other obstacles and obstruct each other’s work, but in others no such misconduct can be detected. Differences may also be observed within one single organization. Differences are even greater and more noticeable in cases of organizations from other environments, neighbouring countries or even from other continents. In the business world the differences are present, they should be recognized, and the existing diversity should be tolerated; however, this is not enough; diversity should also be understood and made use of to the benefit of everybody. Significant behaviour of the group of people within an organization, or at its work, in a country or a state is described by the term of culture, which can simply be defined as: “This is the way we operate, act, aim at. This is the way we work …”. It is a question of the mode of behaviour of people within an organization, among themselves and towards others, of their customs and habits, and of all the characteristics of behaviour in an organization in a wider sense. Culture is an organizational factor, directly linked to all the other elements of the organization, its environment and every individual. Every activity, change or behaviour is reflected also on the culture and vice versa, every change of culture triggers the changes in every other area of organization. For this reason it is important to manage the culture, as this is beneficial for the organization as a whole and every individual, in particular.
Keywords: organization, organizational culture, values, communication, social responsibility, business ethics, service sector
Published: 08.05.2018; Views: 711; Downloads: 62
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4.
Impact of ICTs on innovation activities
Jovana Zoroja, 2016, original scientific article

Abstract: The development and usage of information and communication technologies (ICTs) has particularly increased in the last two decades, while at the same time showing great potential to improve the efficacy of business processes, facilitate and drive innovations, and therefore increase competitiveness. Innovation activities represent an important factor for social and economic change as well as for increasing competitive advantages at both the national and firm levels. This paper focuses on the role that ICTs play in the innovation performance of selected European countries. Using data drawn from the Eurostat and Global Competitiveness Index (2007–2011) and panel regression analysis, research results indicate that ICTs have a significant impact on business innovation activities.
Keywords: information and communication technology, innovation, business sophistication, competitiveness, European countries, regression analysis
Published: 13.11.2017; Views: 605; Downloads: 94
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5.
Exploring the role of business social networking for organizations
Damjana Jerman, Bruno Završnik, 2015, original scientific article

Abstract: This article explores the relationship between communication, with the emphasis on public relations, and social network perspectives. What, then, does social networking for business mean in communication, particularly in public relations? This paper argues that business social networking play an important role in improving organizations communications. The goal of our paper is to identify the basic characteristics of social networks and its role for public relations for the effective implementation of social networking initiatives and tools in the workplace. Business social networking tools such as Facebook and LinkedIn are being used by organizations to reach the corporate objectives and to create a positive company image. Specific social networks, such the personalised networks of influence, are perceived to be one of the main strategic resources for organizations.
Keywords: internal communication, business social networking, public relations
Published: 06.07.2017; Views: 706; Downloads: 282
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6.
An empirical study of marketing communications effectiveness in Slovenian market
Damjana Jerman, Bruno Završnik, 2014, original scientific article

Abstract: This paper deals with the value or more specifically, the contribution of marketing communications strategy to effectiveness of marketing communications and hypothesizes that marketing communications strategy correlate with the effectiveness of marketing communications. The paper consists of two parts: the theoretical framework for the role of marketing communications strategy for the effectiveness of the marketing communications and the empirical analysis, based on the primary data collected. The concept of the marketing communication effectiveness assumes that there are variables that can have a positive influence on the effectiveness of marketing communications, which incorporates facets of the marketing communication strategy and bidirectional communications. The results suggest that Slovenian organisations which design and implement marketing communication strategy, also have more effective marketing communications. The development of marketing communications strategy was correlated with increased effectiveness of marketing communications in their organisation. Managerial implications are discussed along with directions for further research.
Keywords: marketing communication effectiveness, business-to-business markets, marketing communication strategy, bidirectional communication, integrated marketing communication
Published: 06.07.2017; Views: 738; Downloads: 310
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7.
Can a company raise business success by using certain marketing communication activities?
Damijan Mumel, Nina Hočevar, Boris Snoj, 2007, short scientific article

Abstract: Companies use different marketing communication activities in order to communicate with their environment. Their decisions to use a specific activity are often the result of past experiences, habits or certain influences. Measurements related to the efficiency of their communication method, as well as the analysis concerning the effect of using a specific kind of marketing communication activity on different business success determinants are usually neglected. In this article, authors provide an analysis of a correlation between the use of a specific marketing communication activity and 13 different business success variables. Based on the research, it could be concluded that the net business result for the accounting period can be influenced by using printed advertisements in newspapers, radio commercials, press conferences, newsletters and sponsorship. Net return on assets showed a positive correlation with printed advertisements in newspapers and press conferences. Printed advertisements in newspapers and radio commercials have proved to influence net sales and, last but not least, authors discovered that the return on equity can be influenced by organizing press conferences and, by using leaflets, companies can expect to raise the net sales growth index.
Keywords: marketing, marketing communication, communication, performance, business performance, company, business
Published: 04.07.2017; Views: 542; Downloads: 87
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8.
Business English as a lingua franca
Nataša Gajšt, 2014, review article

Abstract: In our era of globalisation, English is at the top of the languages used in international business. A vast majority of business communication in English is carried out by non-native speakers of English. In a cross-cultural exchange of information, the sender and the recipient come from different cultural backgrounds. The patterns of communication vary across the globe and non-native speakers tend to apply their native language patterns when communicating in English. This paper thus focuses on the concept of spoken communication and dimensions of culture and how they are reflected in communication patterns in different business situations. It also addresses the teaching of Business English as a lingua franca and the role of Business English teachers in helping learners develop their communicative and intercultural competence in order to communicate effectively in a multicultural work environment.
Keywords: Business English, lingua franca, cross-cultural communication, communication patterns, Common European Framework of Reference for Languages (CEFR), communicative competence, intercultural competence
Published: 12.05.2017; Views: 938; Downloads: 69
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9.
INTERCULTURAL DIFFERENCES AND INTERNATIONAL BUSINESS
Nuša Basle, 2013, undergraduate thesis

Abstract: In this diploma seminar I investigate world cultures and present their features, similarities and differences. Based thereon, I attempt to find out the possible ways to conduct business in different cultures. My aim was also to prove if all the literature information can be used in real life experience. I interviewed people who work in international firms that operate aboard, specifically in Austria, Brazil and Russia for my empirical part. On the basis of their information I could conclude that theory applies to practice and can serve as a useful guideline for international companies who want to conduct international business.
Keywords: Culture, cultural differences, international business, communication, negotiation, resolving conflicts.
Published: 24.10.2013; Views: 1161; Downloads: 134
.pdf Full text (861,99 KB)

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