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INTERCULTURAL DIFFERENCES AND INTERNATIONAL BUSINESS
Nuša Basle, 2013, undergraduate thesis

Abstract: In this diploma seminar I investigate world cultures and present their features, similarities and differences. Based thereon, I attempt to find out the possible ways to conduct business in different cultures. My aim was also to prove if all the literature information can be used in real life experience. I interviewed people who work in international firms that operate aboard, specifically in Austria, Brazil and Russia for my empirical part. On the basis of their information I could conclude that theory applies to practice and can serve as a useful guideline for international companies who want to conduct international business.
Keywords: Culture, cultural differences, international business, communication, negotiation, resolving conflicts.
Published: 24.10.2013; Views: 781; Downloads: 95
.pdf Full text (861,99 KB)

10.
Business English as a lingua franca
Nataša Gajšt, 2014, review article

Abstract: In our era of globalisation, English is at the top of the languages used in international business. A vast majority of business communication in English is carried out by non-native speakers of English. In a cross-cultural exchange of information, the sender and the recipient come from different cultural backgrounds. The patterns of communication vary across the globe and non-native speakers tend to apply their native language patterns when communicating in English. This paper thus focuses on the concept of spoken communication and dimensions of culture and how they are reflected in communication patterns in different business situations. It also addresses the teaching of Business English as a lingua franca and the role of Business English teachers in helping learners develop their communicative and intercultural competence in order to communicate effectively in a multicultural work environment.
Keywords: Business English, lingua franca, cross-cultural communication, communication patterns, Common European Framework of Reference for Languages (CEFR), communicative competence, intercultural competence
Published: 12.05.2017; Views: 488; Downloads: 36
.pdf Full text (126,14 KB)
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