Digital marketing communication in developing countriesVisar Rrustemi
, Ganimete Podvorica
, Gezim Jusufi
, 2020, original scientific article
Abstract: Digital marketing has made significant progress in recent years, in all countries, both developed and developing. Many local and international companies have largely placed their marketing activities in the digital environment. Now, the COVID-19 pandemic has made it even more important for many companies and consumers to conduct marketing, buying and selling activities through social media. Like companies, consumers are changing their buying behaviors by focusing more on social media, from which they are providing the necessary and sufficient information about all the products and services that are marketed online. This paper is of particular importance because it addresses the issue of digital marketing activities in the Western Balkans region, specifically the behavior of consumers from countries of this region on social media. From the results of the paper it can be concluded that consumers from these countries are quite engaged in social media, where they receive the necessary information for different products and services, follow the activities of different companies, etc.
Keywords: digital marketing, communication, social media, Western Balkans, internet
Published: 15.01.2021; Views: 138; Downloads: 0
The impact of EU programmes on financing higher education institutions in Western Balkans - evidence from KosovoGezim Jusufi
, Suada Ajdarpašić
, 2020, original scientific article
Abstract: The main goal of this paper is to analyse the financial effects of EU education and research programs on the development of higher education institutions in Western Balkan countries with a special emphasis given to Kosovo. To achieve the set goal, we have used the integrative review method. The Western Balkan HEIs do not have sufficient financial capacity to develop new curricula, new study programmes and research projects. They must therefore make use of EU education and research programmes to cover this gap. The evidence provided in the paper supports the idea that HEIs of the countries with low economic development, political challenges and lack of institutional capabilities will have a difficult time funding such undertakings without the assistance of EU programmes. Thus, these programs have a great impact on financing these educational institutions effectively. Therefore, their impact on the funding of universities in this region should be elaborated. It should be noted that there is little research which elaborate the impact of these programs on funding Western Balkan HEIs. These are key findings of the paper.
Keywords: EU programmes, higher education institutions, Western Balkans, Kosovo, financing
Published: 15.01.2021; Views: 93; Downloads: 5
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Towards European Union or regional economic areaGazmend Qorraj
, 2018, original scientific article
Abstract: The aim of the paper is to reflect upon the dilemma or whether the EU will continue the integration process in the Western Balkans or backlash on regional cooperation instruments and initiatives within the framework of the Western Balkans. The Regional Economic Area (REA) is analyzed as the more recent policy of the European Union for the remaining Balkan countries. It is crucial to analyze the idea behind REA, starting from two main assumptions: first, the creation of REA stemmed from EU internal challenges; and second, REA came up as a creative EU approach in efforts to find a specific model for reforms in the Western Balkans in the frame of regional institutions. The paper also discusses regional trade and specifically the role of the Regional Cooperation Council (RCC) in coordinating these initiatives in the Western Balkans. Taking into consideration the EU current challenges as well as difficulties of the Western Balkan countries to overcome the political and economic problems, then regional cooperation could appear as an alternative to the EU integration process for the Western Balkans. The main conclusion of this paper is that the Western Balkans needs the EU’s direct support, in particular, since RCC and other regional instruments cannot enforce, support and monitor the initiatives and reforms in the region.
Keywords: Western Balkans, integration, cooperation, coordination, regional, enlargement
Published: 03.05.2018; Views: 589; Downloads: 98
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Evaluating the impact of environmental factors on the international competitiveness of Small and Medium sized Enterprises in the Western BalkansGoran Andzelic
, Vladimir Dzakovic
, Bojan Lalić
, Danica Zrnic
, Iztok Palčič
, 2011, original scientific article
Abstract: Small and Medium-sized Enterprises (SMEs) with an export potential face significant obstacles in gaining international competitiveness, due to the highly dynamic environment in which they operate. This study evaluates the impact of environmental factors on international competitiveness of the Western Balkans SMEs by identifying the key pairs of environmental factors and factors of international competitiveness, which facilitate an increase in international competitiveness of these firms. The paper also studies the importance of strategic planning and decision making process in the Western Balkans SMEs. Research is based on a questionnaire conducted on the representative sample of SMEs in Serbia, Montenegro and Bosnia and Herzegovina in the period September 2008 to March 2009. The findings of the research indicate which significant environmental factors have an impact on gaining the international competitiveness of the Western Balkans SMEs, therefore offering sound basis for strategic positioning and further gaining of competitive advantage.
Keywords: international competitiveness, small and medium enterprises, strategic positioning, environmental factors, Western Balkans
Published: 01.06.2012; Views: 1826; Downloads: 25
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