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Abstract: The paper includes an exploratory qualitative research study on the impact and consequences of Covid-19 on business and organisational changes in the hotel industry in the Opatija Riviera area, which will have a medium- and long-term impact on the design of resilience and sustainable growth policies. The disruption caused by the pandemic is also important for hotel managers and management from the point of view of introducing crisis management processes, the results of which can be seen in the protection of the well-being of guests, employees and the general reputation of hotels. Therefore, hotel management needs to emphasise the importance of identifying business strategies and practices in business strategies and thus form the basis for effective crisis management.
Keywords: business models, Covid-19, hotel industry, Opatija Riviera, strategies, risk management, tourism micro-region, Tržič, tržiški avtor
Published in DKUM: 25.09.2025; Views: 0; Downloads: 2
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