1. Celebrity endorsement influence on destination imageIvana Marković, Gordana Radosavljević, Katarina Borisavljević, 2022, original scientific article Abstract: Destination image influences the tourist decision-making process, and their
intention to visit, revisit and recommend. Therefore, a positive destination
image is considered one of the key destination success factors. Tourists will
form the image according to their own or others’ experiences and information
related to the destination, one option to provide destination information is
one of the most effective promotional tools called celebrity endorsement.
With the assumption that a positive celebrity image will be transferred to
the destination, this study will explore the effect of celebrity endorsement on
destination image. The study aims to test the celebrity endorsement effect on
destination image through the source attractiveness model, source credibility
model, and the Match-up model. Data were collected using the online survey
technique, the sample size was 204 respondents. Research hypotheses were
tested by regression analysis. Results indicated that celebrity attractiveness,
trustworthiness, expertise, and match-up impact the destination image. The
theoretical contribution is reflected in new information regarding the role of
celebrity endorsement in tourism, which is limited in foreign and domestic
scientific literature. As a practical contribution, the study provides information
that may be useful to tourism service providers in creating a promotional
campaign.
Keywords: gender equality, gender-responsive policies, female entrepreneurship, self-employed females, human capital
Published in DKUM: 19.06.2023; Views: 438; Downloads: 8
 Link to file
This document has many files! More... |
2. The impact of women’s economic empowerment on the rise of female entrepreneurship in NamibiaVito Bobek, Andrea Schachl, Tatjana Horvat, 2022, original scientific article Abstract: In this paper the authors investigate the importance of women’s economic
empowerment and its impact on the rise of female entrepreneurship and
human capital in Namibia. The research includes a case study analysis with
four in-depth expert interviews. Data triangulation ensure the study's validity,
and the case was examined through pattern matching. The results demonstrate
that female entrepreneurs face challenges such as access to resources and
education, socio-cultural norms, a lack of social protection, and a large and
unprotected informal sector. The government and institutions shall promote
women's empowerment through a direct labour market intervention, support
for the informal sector, a gender-sensitive constitutional, legal, and institutional
framework, the enforcement and oversight of gender-responsive laws and
policies, and access to resources and education. Furthermore, women require
digital inclusion, entrepreneur networks, social protection, and reformed sociocultural norms. If female entrepreneurs are empowered adequately, they will
contribute to nations' human capital, economic growth, and development.
Keywords: gender equality, gender-responsive policies, female entrepreneurship, self-employed females, human capital
Published in DKUM: 19.06.2023; Views: 484; Downloads: 10
Link to file
This document has many files! More... |
3. Cultural foundations of female entrepreneurship in Mexico : challenges and opportunitiesMartha Cantú Cavada, Vito Bobek, Hazbo Skoko, Anita Maček, 2018, original scientific article Abstract: This paper analyses possible challenges and opportunities that Mexican female entrepreneurs face during the establishment of new enterprises. Based on in-depth interviews with female entrepreneurs and entrepreneurship experts, authors researched opportunities in the form of governmental and non-governmental institutional support, growing entrepreneurship, social awareness and women empowerment. However, lack of credibility, fear of vulnerability to criticism and social pressure are some challenges associated with gender egalitarianism. In such, the authors proved that Mexican culture impacts women in some ways more than the others. Institutional collectivism was the cultural dimension with higher positive impact on women, followed by gender egalitarianism with a neutral to positive impact and the power distance with a neutral influence on women.
Keywords: female entrepreneurship, culture, Mexico, challenges, opportunities
Published in DKUM: 03.05.2018; Views: 1667; Downloads: 248
 Full text (764,53 KB)
This document has many files! More... |
4. Slovenian Entrepreneurship Observatory 2003Miroslav Rebernik, Dijana Močnik, Jožica Knez-Riedl, Polona Tominc, Karin Širec, Matej Rus, Tadej Krošlin, Silvo Dajčman, final research report Abstract: The monograph Slovenian Entrepreneurship Observatory 2003 consists of several research issues. In the first part, a short review of the current level of entrepreneurship is given, outlined on the basis of economic and statistical data. Understanding what is happening in Slovenian enterprises is important not only in order to pursue an appropriate economic policy but also in order to find the advantages and disadvantages of Slovenian companies in comparison with enterprises in other European countries. If Slovenia wishes to join the most developed European countries, it will have to speed up its economic growth. In the second part of a monograph, a number of topics, based on a survey of a sample of 672 enterprises are dealt with. We studied the relationship between banks and small and medium-sized enterprises (SMEs), female entrepreneurship, clustering, social responsibility of companies and the development of competences.
Keywords: Companies Demography, Financing SMEs, Female Entrepreneurship, Clustering, Environmental Responsibility
Published in DKUM: 18.01.2017; Views: 1891; Downloads: 502
Link to full text
This document has many files! More... |
