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MANAGEMENT IN THE TIME OF COVID-19 CRISIS
Tamara Trajković, 2023, master's thesis

Abstract: The outbreak of the COVID-19 pandemic in December 2019 in Wuhan, China, swiftly evolved into a global crisis affecting numerous countries worldwide. This study examines the management response of companies to the unprecedented challenges posed by the pandemic. The aim is to assess the effectiveness and adequacy of management strategies and explore changes in the implementation of management activities within the basic functions of management in changing circumstances. The research begins with a comprehensive review of available literature to establish a theoretical foundation. Key concepts related to management, its roles, crisis situations, and risk management are examined. Eminent scientists' perspectives on crisis management, particularly in the context of the global COVID-19 pandemic, are analyzed to gain a deeper understanding of the topic. The research conducted involved a comprehensive analysis of responses provided by a diverse group of respondents, consisting of professionals from various industries. The key findings shed light on the changes in management, leadership, and business approaches adopted by companies during the pandemic.
Keywords: management, leadership, management work, crisis, COVID-19, digitalization, digital transformation.
Published in DKUM: 21.08.2023; Views: 287; Downloads: 33
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