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Sales process as a service (SPAS) : development and validation of an extension to the shortened selling orientation – customer orientation (SOCO) score (SOCO-SPAS)
Stefan Ledinger, 2022, original scientific article

Keywords: sales process, B2B sales, customer orientation, service orientation, self-assessment
Published in DKUM: 19.06.2023; Views: 385; Downloads: 4
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