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The influence by the elderly on modernising the organisation of tourist farms
Jože Zalar, Goran Vukovič, Rok Ovsenik, 2020, original scientific article

Abstract: Background and purpose: The demographic structure of the countryside shows that the number of people aged 65 or more is increasing; however, they are still active and motivated for work and help the younger generation. The research aims at studying the influence of the elderly on the organisation of tourist farms; particularly the factors which affect the organisation of operation and modernisation thereof, such as the factors of inheritance, intergenerational organisational relationships and cooperation, the frequency of further training, inclusion of the elderly in tourist farms and the effect of the perceived changes in the organisation of subsidiary tourist activities on farms on the perception of modernisation. Methodology: A critical review of secondary literature sources has been made and the findings were summarised by applying the synthesis method. Further on, a survey was conducted on tourist farms in all Slovenian cohesion regions in order to collect the data which was then analysed by multiple regression method, applying IBM SPSS software. Results: Inheritance factors do not affect the perception of the modernisation of tourist farms in a statistically significant way; the same applies for intergenerational relationships for people, aged 51 or more while the influence was established for people under 51. Furthermore, the inclusion of the elderly does not have any influence neither does the frequency of further training while education and trainings themselves are important. It has been found out that the expansion of the offer, followed by the division of work, is the most significant for the perception of modernisation. Conclusion: Survey results show good relationships among the social actors and possible solutions which can be implemented in order to help the population of the Slovenian countryside concerned.
Keywords: the elderly, modernising the organisation, tourism, tourist farms, organisation
Published in DKUM: 07.01.2025; Views: 0; Downloads: 13
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Integration as a tool of destination management : the case of rural and rural fringe areas
Emil Juvan, Rok Ovsenik, 2008, original scientific article

Abstract: It is well known that the organizational structure of the Slovenian tourism industry is changing. Tourist companies are merging, but unfortunately only a few companies empowered their capital structure and market position, so in a way we can talk about an oligopoly. The situation does not favor rural and rural fringe areas, where an underdeveloped tourism economy cannot represent a solid source of income for many tourist farms and other tourist companies. Integration is a scientifically and professionally proven method for empowering businesses. Integrative destination management, which provides the tool for tourist destinations development, aims at sustainable tourism where the community collectively develops and runs the tourism economy. This paper examines the possibilities for the development of business integration as a basis for the successful implementation of destination management in the Mislinja Valley. A survey has been conducted, where two thirds of the tourist companies in the area were investigated in relation to the destination management and tourism opportunities in the area. Analysis shows that the business environment accepts the idea of integration as a tool for empowering the regional tourism industry, however only interest integration appeares to be acceptable at this time.
Keywords: rural tourism, integrations, tourist destination, destination management
Published in DKUM: 04.12.2017; Views: 1215; Downloads: 209
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