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Raziskava trga za potrebe podjetja dgr d.o.o.
Primož Kuhar, 2023, undergraduate thesis

Abstract: Trge vedno bolj določa tesna konkurenca, zato je za podjetja še posebej pomembno, da poznajo in razumejo preference svojih potrošnikov ter prepoznajo in analizirajo ustrezne ciljne trge, saj svetovni splet podjetjem odpira ogromno novih priložnosti in možnosti cenejšega poslovanja ter širjenja na tuje trge zaradi zmožnosti učinkovitega nagovarjanja ciljne publike. Tržne raziskave lahko dosežejo visoko raven zadovoljstva strank, zmanjšajo upad le-teh in razvijejo podjetje. Tržne raziskave zagotavljajo dragocene informacije o trgih, strankah in lastnih izdelkih podjetja, pomagajo ugotoviti, kaj stranke želijo in kaj lahko pričakujejo. Z razumevanjem potreb strank in s poznavanjem ciljnih trgov, predvsem naraščajoče globalizacije, lahko podjetja napovedujejo svojo proizvodnjo in prodajo ter ustrezno načrtujejo tudi zaradi učinkovitih transportnih rešitev. Namen diplomskega dela je bil ugotoviti, katere tržne raziskave so primerne za storitev proučevanega podjetja. S pomočjo kvalitativne raziskave – intervjuja smo skušali ugotoviti, kakšno raziskavo trga so izvedli v proučevanem podjetju in na kakšen način, koliko postavk, ki smo jih predhodno opredelili v teoriji raziskav trga, so upoštevali, ter kako lahko nadgradijo svojo raziskavo trga. Ugotovili smo, da je proučevano podjetje opravilo raziskavo trga, v sklopu katere so identificirali potencialne stranke, določili velikost trga, analizirali konkurenco, izvedli analizo zmožnosti, zastavili cilje ter analizirali trende. Glede na rezultate priporočamo razširitev raziskave trga z analizo zadovoljstva.
Keywords: raziskava trga, marketing, logistično podjetje
Published in DKUM: 04.05.2023; Views: 496; Downloads: 55
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Self-assessment questionnaire for family doctors' assessment of quality improvement competencies : a cross-cultural adaptation in Slovenia
Zalika Klemenc-Ketiš, Primož Kuhar, Janko Kersnik, Genc Burazeri, Katarzyna Czabanowska, 2014, original scientific article

Abstract: Aim: To perform a cross-cultural adaptation of the Quality Improvement Competency Self Assessment (QICS) questionnaire for family physicians into the Slovenian language and to validate it in a representative sample of Slovenian FPs. Methods: This cross-sectional observational postal survey was conducted in a random sample of 398 Slovenian FPs. We used the QICS questionnaire that was developed on the basis of the new Quality Improvement Competency Framework for family medicine. The QICS questionnaire consists of 37 items included in six domains. The questions can be answered on a five-point Likert scale. The validity of the translation was provided by the backward translation from Slovenian to the English language and by the reference group consisting of experienced FPs in the consensus process. The reliability of the questionnaire was assessed by Cronbach’s alpha coefficient and Spearman rho to determine the test-retest reliability (the questionnaire was sent to the physicians in the sample twice in a period of two weeks). Results: The final sample consisted of 100 (25.1%) family physicians, out of which 71 (71.0%) were women. Mean age of the sample was 43.3 ± 9.6 years. Mean score of the QICS questionnaire was 127.0 ± 30.1 points (first round) and 127.8 ± 30.6 points (second round). Cronbach’s alpha scores were 0.984 (first round) and 0.988 (second round). Spearman’s rho for the summary score of the whole scale was 0.829 with p < 0.001. Conclusion: The Slovenian version of the QICS questionnaire proved to be a valid and reliable tool for selfassessment of quality improvement competencies by FPs in terms of continuous professional development.
Keywords: clinical competence, family medicine, self-assessment, quality improvement
Published in DKUM: 05.04.2017; Views: 1702; Downloads: 182
Full text (363,48 KB)
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