Abstract: In this diploma seminar I investigate world cultures and present their features, similarities and differences. Based thereon, I attempt to find out the possible ways to conduct business in different cultures. My aim was also to prove if all the literature information can be used in real life experience. I interviewed people who work in international firms that operate aboard, specifically in Austria, Brazil and Russia for my empirical part. On the basis of their information I could conclude that theory applies to practice and can serve as a useful guideline for international companies who want to conduct international business. Keywords: Culture, cultural differences, international business, communication, negotiation, resolving conflicts.Published: 24.10.2013; Views: 798; Downloads: 95 Full text (861,99 KB)
Abstract: The internationalization of firms is an important part of globalization. Firms are looking for their opportunities in foreign markets. For this reason, they need to have specific market knowledge. They can create it themselves by primary market research and/or gain it from available secondary sources. Companies need to be aware that market knowledge is crucial for the internationalization process.
Small and medium-sized enterprises (SMEs) are the most valuable part of both European and Slovenian economy. SMEs substantially contribute to economic growth and job creation and are considered the present and future backbone of the European and Slovenian economy.
Because of the importance of SMEs, various programs and mechanisms for SMEs support were developed at the level of the European Union (EU) and Slovenia. These constitute Institutional Support and contain, among other things, financial and non-financial mechanisms to support the internationalization of SMEs.Keywords: Internationalization, Small and medium-sized enterprises (SMEs), Entrepreneurship, Market knowledge, Institutional Support, SloveniaPublished: 20.11.2015; Views: 770; Downloads: 66 Full text (5,73 MB)