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1.
Managerji in njihovo nagrajevanje : diplomsko delo visokošolskega strokovnega študija
Nina Hočevar, 2006, undergraduate thesis

Keywords: management, manager, delniška opcija
Published: 31.03.2008; Views: 2178; Downloads: 214

2.
Ali je poslovna uspešnost malih podjetij povezana s številom aktivnosti marketinškega komuniciranja?
Nina Hočevar, Damijan Mumel, 2006, original scientific article

Abstract: Članek obravnava povezavo med številom aktivnosti marketinškega komuniciranja, ki jih podjetje izvaja in poslovno uspešnostjo malih podjetij. Osnovni vprašanji sta: (a) ali je podjetje, ki uporablja več različnih marketinških aktivnosti uspešnejše in (b) ali obstaja zveza med posameznimi kazalniki poslovne uspešnosti podjetja in številom aktivnosti marketinškega komuniciranja, ki jih podjetje izvaja. Raziskavo smo naredili na vzorcu slovenskih malih podjetij. Rezultati raziskave so pokazali, da ne obstaja korelacija med številom aktivnosti marketinškega komuniciranja in poslovno uspešnostjo podjetja ter, da je število aktivnosti marketinškega komuniciranja močno povezano s čistimi prihodki od prodaje in z zvestobo kupcev.
Keywords: marketing, trženje, tržno komuniciranje, komuniciranje, mala podjetja, tuji jeziki, uspešnost, podjetje, uspešnost poslovanja, kazalniki, Slovenija
Published: 10.07.2015; Views: 603; Downloads: 23
URL Link to full text

3.
Can a company raise business success by using certain marketing communication activities?
Damijan Mumel, Nina Hočevar, Boris Snoj, 2007, short scientific article

Abstract: Companies use different marketing communication activities in order to communicate with their environment. Their decisions to use a specific activity are often the result of past experiences, habits or certain influences. Measurements related to the efficiency of their communication method, as well as the analysis concerning the effect of using a specific kind of marketing communication activity on different business success determinants are usually neglected. In this article, authors provide an analysis of a correlation between the use of a specific marketing communication activity and 13 different business success variables. Based on the research, it could be concluded that the net business result for the accounting period can be influenced by using printed advertisements in newspapers, radio commercials, press conferences, newsletters and sponsorship. Net return on assets showed a positive correlation with printed advertisements in newspapers and press conferences. Printed advertisements in newspapers and radio commercials have proved to influence net sales and, last but not least, authors discovered that the return on equity can be influenced by organizing press conferences and, by using leaflets, companies can expect to raise the net sales growth index.
Keywords: marketing, marketing communication, communication, performance, business performance, company, business
Published: 04.07.2017; Views: 365; Downloads: 70
.pdf Full text (644,71 KB)
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4.
ANALIZA OGLAŠEVALSKE AKCIJE RENAULT CLIO OB UVAJANJU NOVEGA IZDELKA NA TRG
Nina Hočevar, 2016, undergraduate thesis

Abstract: V diplomskem delu proučujemo primer oglaševalske kampanje avtomobilskega podjetja Renault v Sloveniji, ki je v letu 2012 na tržišče uvedlo že četrto generacijo modela Clio. Po obdobju gospodarske recesije po letu 2009 je količina prodaje novih avtomobilov v Sloveniji zelo upadla. Avtomobilske znamke so večinoma znatno znižale oglaševalske proračune. Uvajanje nove generacije modela Renault Clio je spremljala intenzivna oglaševalska kampanja, ki je veljala za eno največjih in najbolj opaženih. V diplomski nalogi najprej predstavimo splošne pojme o tržnem komuniciranju, s poudarkom na oglaševanju. Drugi del predstavi celotno oglaševalsko kampanjo skupaj z rezultati uspešnosti in učinkovitosti: opaznost kampanje med ciljnimi skupinami in učinek na prodajo.
Keywords: tržno komuniciranje, oglaševanje, mediji, Renault, Clio.
Published: 19.07.2016; Views: 602; Downloads: 52
.pdf Full text (1,61 MB)

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