1. The dynamic trio : the relationship between passion, perseverance and job satisfactionMitja Gorenak, Nataša Uršič, Igor Rajner, 2024, original scientific article Abstract: This work aims to enhance the understanding of the dynamic relationship between passion, perseverance and job satisfaction among tour guides, recognizing the interconnected nature of these elements and their impact on tourism experience. A quantitative survey was conducted among a representative sample of tour guides using two pre-existing validated questionnaires, allowing the results to be generalized to the entire population. The findings provide a comprehensive understanding of the complex dynamics within the tourism industry, particularly regarding tour guides. While passion, perseverance and job satisfaction are interrelated, their correlations exhibit specific characteristics; passion does not directly dictate job satisfaction, whereas perseverance is a significant contributor. This research emphasizes the importance of commitment, combining both passion and perseverance, and offers insights that can inform managerial decisions and human resources (HR) policies concerning tour guides in tourist agencies.
Keywords: tour guide, passion, perseverance, job satisfaction, tourism
Published in DKUM: 11.11.2025; Views: 0; Downloads: 0
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2. Personality factors impact on success in the mentor-protégé relationshipTruls E. J. Engström, Mitja Gorenak, 2025, original scientific article Abstract: Purpose: Based on theory from the literature, an inventory for perceived success was created to analyse the relationships between personality factors and mentoring outcomes.
Study design/methodology/approach: A written questionnaire was developed incorporating the Big Five Personality Dimensions and the inventory for perceived success. The analysis examined influencing patterns between personality factors and mentoring outcome.
Findings: The model predicting relationships between personality factors and mentoring outcome was supported. Additional relationships were discovered between perceived success and both age discrepancy and gender constellations.
Originality/value: The study provides a three-perspective framework for analysing mentoring relationships: the personality discrepancy between participants, each individual's personality separately, and an individual's personality in relation to their counterpart's perception of mentoring outcomes.
Keywords: personality, mentoring, knowledge, management
Published in DKUM: 16.10.2025; Views: 0; Downloads: 9
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3. Changing lifestyles through generations : the case of activesports tourists in mountainsTomi Špindler, Mitja Gorenak, Miha Lesjak, 2025, original scientific article Abstract: Mountains are visited by different generations of tourists; therefore,generational studies are important for understanding psychologicaldifferences and behaviours of mountain tourists. This study aimedto determine if lifestyles of mountain tourists differ based ongeneration, gender, and membership in a mountaineeringorganization. A quantitative approach was used with a conveniencesample of 407 respondents in Slovenia. The research was carried outon sports tourists who spend the night outside their place ofresidence and visit a 1st category hut in the Slovenian mountains,including Baby Boomers, Generations X, Y and Z. Results show amoderate correlation between generation and lifestyle. There areno statistically significant gender-based lifestyle differences butthere are significant differences between members and non-members of mountaineering associations. The identified lifestylefactors align with previous studies and highlight differencesbetween generations. Younger generations exhibit more optimisticand thoughtful lifestyles. Also, mountaineering associations play arole in promoting active lifestyles among members. Lifestyle is acrucial aspect of tourism behaviour, influenced by generationaldifferences. Understanding these differences is essential fordeveloping targeted tourism strategies. Lifestyle can also be viewedfrom the perspective of sustainable development, as the concept oflifestyle is often seen as something that needs to be changed toachieve sustainable development. Modern tourists embrace theirhealthy lifestyle through hiking in the mountains, as the number ofhikers, mountaineers, and climbers continues to rise yearly.Therefore, future research could explore lifestyle differences in othercountries and seasons, offering insights into sustainable mountaintourism development.
Keywords: lifestyle, generations, mountain tourism, mountaineering
Published in DKUM: 15.10.2025; Views: 0; Downloads: 1
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4. The generational tourist : how age cohorts influence travel product choicesMitja Gorenak, Janko Virant, Tomi Špindler, 2025, original scientific article Abstract: Purpose of the article –The purpose of this article is to explore the correlation between generational values and tourism product selection. It addresses the scientific problem of how socio-historical experiences influence consumer behaviour in the tourism sector. The goal is to identify distinct patterns among Baby Boomers, Generation X, and Generation Y that affect travel preferences, including price sensitivity, trip duration, travel style, and desired levels of autonomy.
Research methodology –A two-step research methodology was applied. In the first step, a codebook was created based on the catalogue of trips from a cooperating travel agency. Trips were categorised by seven characteristics such as type, length, and autonomy. In the second step, a dataset of 9605 travellers was analysed using SPSS 24. Generational cohorts were determined based on age, and correlation and cross-tabulation analyses were conducted to uncover significant patterns.
Keywords: generational values, tourism product selection, consumer behaviour, generational cohorts, travel preferences
Published in DKUM: 17.06.2025; Views: 0; Downloads: 30
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5. The impact of digitalisation on the business operations of tourism companiesGregor Jagodič, David Jagodič, Mitja Gorenak, 2025, original scientific article Abstract: Purpose of the article –this article examines how digitalisation influences business operations in tourism companies across multiple dimensions, including marketing, reservation management, customer communication, and internal information systems. The study addresses gaps in understanding the comprehensive implementation of digital technologies in tourism.
Research methodology –The research employed a qualitative approach through semi-structured interviews with eight tourism industry experts holding positions as hotel managers, sales and reservations managers, and marketing managers. Data was collected in January 2025 and analysed using thematic coding based on the theoretical framework.
Findings –reveal that digitalisation significantly enhances operational efficiency, enables precise audience targeting, facilitates personalised customer communication, and improves strategic decision-making through data analytics. While social media and online booking platforms are widely adopted, advanced technologies like Artificial Intelligence (AI) and Virtual Reality (VR) face implementation barriers due to cost constraints and knowledge gaps.
Keywords: digitalisation, tourism management, digital marketing, reservation systems, tourism innovation
Published in DKUM: 17.06.2025; Views: 0; Downloads: 21
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6. Responsible hospitality : inclusive, active, greenAnu Harju-Myllyaho, Salla Jutila, Tanja Lešnik Štuhec, Mihaela Škrlj Brglez, Barbara Izlakar, Barbara Pavlakovič Farrell, Maja Gorenc Šulc, Larisa Žibert, Jasna Potočnik Topler, Marko Koščak, Tony O'Rourke, Ivana Mišković, Iva Škrbić, Sonja Mlaker Kač, Irena Gorenak, Tomi Špindler, Katja Kokot, Maja Turnšek, Milica Rančić Demir, Marjetka Rangus, Biljana Božinovski, Boštjan Brumen, 2018, scientific monograph Abstract: Odgovorno gostoljublje: vključujoče, aktivno, zeleno. Knjiga razširja doseg turističnih študij z zagotavljanjem celovitih in temeljitih pregledov številnih vprašanj, povezanih z odgovornim razvojem turizma. Zbornik prispevkov obravnava odgovorno gostoljubnost široko in v skladu s skrbmi za družbeno, kulturno, gospodarsko in naravno okolje. S tem ponuja distinktiven in uravnotežen pregled tako teoretičnih vprašanj kot praktičnih primerov. Izhajajoč iz predpostavke, da so zaveze glede dostopnosti in socialne vključenosti ultimativni referenčni okvir za odgovoren razvoj turizma danes, zbornik v prvem delu najprej predstavlja prispevke o dostopnem turizmu in zagotavljanju socialne trajnosti turizma prek načel vključevanja vseh družbenih skupin. V kontekstu povečanega povpraševanja po vseobsegajočih in poglobljenih izkušnjah prispevki, predstavljeni v drugem delu, prispevajo k razumevanju aktivnega turizma in športnega turizma. V zadnjem delu pa avtorji prispevkov preučujejo tudi vprašanja razvoja odgovornega turizma v okviru zelenega, zdravega in lokalnega iz treh različnih perspektiv: perspektive (vedenja) turistov, lokalnih ponudnikov (storitev) in na nivoju upravljanja. Splošni cilj knjige je oblikovati vizijo gostoljubnosti, ki deluje na način, ki podpira ljudi in skupnosti, spodbuja odgovorno okoljsko potrošnjo in je družbeno vključujoč.
Keywords: dostopni turizem, aktivni turizem, zeleni turizem, odgovornost, lokalnost
Published in DKUM: 09.06.2025; Views: 2; Downloads: 9
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7. Motivacija zaposlenih v butičnem hotelu X : diplomsko delo visokošolskega strokovnega študijaKlara Zala Umek, 2025, undergraduate thesis Abstract: Zaključno delo se nanaša na prepoznavanje ključnih motivacijskih dejavnikov, ki vplivajo na zaposlene v turističnem sektorju, s posebnim poudarkom na zaposlene v butičnih hotelih. Sodobni turisti vse manj povprašujejo po verižnih hotelih in vedno bolj cenijo edinstvena doživetja, ki jih ponujajo butični hoteli. Ti svojim gostom nudijo bolj intimno in osebno izkušnjo. V prvi vrsti imajo butični hoteli prijazno osebje, ki se z gosti ukvarja na zelo topel in prijazen način. Zaposleni imajo bistveno vlogo pri izkušnji gostov, zato je pomembno razumeti, kateri dejavniki jih najbolj motivirajo k zavzetemu in kakovostnemu delu. Delo obravnava prepoznavanje ključnih motivacijskih dejavnikov, ki pozitivno vplivajo na motivacijo zaposlenih v sektorju, ki je znan po visoki fluktuaciji kadra, in raziskuje učinkovite pristope za ohranjanje zadovoljnega in zavzetega osebja v hotelski industriji. Za poglobljen vpogled v tematiko je bila izvedena študija primera v izbranem butičnem hotelu. Ugotovljeno je bilo, da zaposlene motivirajo najrazličnejši dejavniki, kot so pohvale, dobro delovno okolje in možnosti za strokovni razvoj. Na podlagi ugotovitev so podani predlogi za uvedbo bolj fleksibilnih sistemov nagrajevanja in dostopnejših možnosti usposabljanja, ki ne bi posegala v prosti čas zaposlenih, s čimer bi butični hoteli izboljšali zadovoljstvo in motivacijo kadra.
Keywords: Motivacija, hotel, zaposleni, butično, turist
Published in DKUM: 05.06.2025; Views: 0; Downloads: 21
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8. Generation Z travel values in the luxury tourism industry : 1st cycle professional bachelor's studies graduate thesisEma Barišić, 2024, undergraduate thesis Abstract: Generation Z is becoming more active in today’s time. Its values are important to investigate as they will be the primary target in the market. In this thesis, we aimed to investigate Generation Z's values in the specific sector of luxury tourism and explore how they would engage with it. To begin, we defined traditional luxury, which was based on material goods, and compared it with new luxury, which is centered around experiences. Afterwards, we collected data on Generation Z from scholars and identified what events could have influenced them to develop such unique values that have not been seen before. To support our claims, we conducted a survey in the empirical part of the thesis. An in-depth analysis was done to examine whether these values hold true or should be reconsidered.
Keywords: Generation Z, luxury tourism, new luxury, values
Published in DKUM: 07.01.2025; Views: 0; Downloads: 49
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9. Luksuzni turizem nekoč in danes : percepcija prebivalcev Zagreba o razvoju luksuznega turizmaLorena Vinčić, 2024, undergraduate thesis Abstract: Zagreb kot glavno mesto Hrvaške predstavlja velik potencial za razvoj turistične ponudbe. Diplomsko delo proučuje razvoj in percepcijo luksuznega turizma skozi čas, s posebnim poudarkom na percepciji prebivalcev mesta Zagreb. Luksuzni turizem se je v zadnjih nekaj letih spremenil. Nekoč je bil na voljo le elitni populaciji, danes pa je zaradi spremenjenih potrošniških navad bolj dostopen širši populaciji. Cilj dela je bil analizirati, kako prebivalci Zagreba gledajo na luksuz in ugotoviti, ali je na tem področju luksuz povezan z materialnimi dobrinami ali pa se obrača k novim teorijam o luksuzni izkušnji. S kvantitativno metodo smo v empiričnem delu z anketno tehniko ugotovili, da luksuzni turizem ostaja povezan predvsem s konceptom prestiža, ki se prilagaja zahtevam sodobnega potrošnika, ki se namesto tradicionalnim vidikom nagiba k personalizirani in edinstveni izkušnji, namesto tradicionalnim vidikom luksuza.
Keywords: luksuzni turizem, turistični trendi, percepcija luksuznega turizma, Zagreb.
Published in DKUM: 07.01.2025; Views: 0; Downloads: 54
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10. Percepcija luksuza med glamping ponudniki : magistrsko deloJan Pokorny, 2024, master's thesis Abstract: Zaključno delo se nanaša na razumevanje definicije luksuza s strani slovenskih glamping ponudnikov. Pojem luksuz v osnovi predstavlja visok nivo materialne dobrine ali storitve, vendar se pojavlja vprašanje, ali je v sodobnem času le prestižna ponudba človeškega vira tista, ki tvori luksuz. Živimo v stresnem času, v katerem iščemo pobeg iz vsakdana, kar se vse pogosteje odraža v obliki pobega v drugačno okolje in z željo po doživetju. Prav takšna lokacija in takšno doživetje sta lahko potencialna luksuzna elementa, na podlagi katerih v delu opredeljujemo, ali ju tovrstni ponudniki tako tudi prepoznavajo in vključujejo v svojo ponudbo. V sklopu opisanega se med drugim osredotočamo na
dejstvo, ali slovenski glamping ponudniki prepoznavajo potrebe svojih gostov in jim zagotovijo iskani luksuz. Luksuz je namreč pojem subjektivnega vidika, torej posamezniki si ga lahko razlagamo različno, denimo kot prestižno namestitveno kapaciteto ali pa kot zgolj atraktivno lokacijo oziroma edinstveno doživetje.
Keywords: glamping, kampiranje, luksuz, doživetje, narava
Published in DKUM: 19.04.2024; Views: 248; Downloads: 96
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