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1.
Virtualni ogledi 360° v turizmu : diplomsko delo univerzitetnega študija
Katarina Oštrbenk, 2024, undergraduate thesis

Abstract: Virtualni ogledi, digitalne replike resničnih lokacij, ki so dostopne kjer koli z internetno povezavo, vključujejo 360-stopinjske panoramske fotografije in interaktivne elemente, kot so videoposnetki, zvočna pripoved in besedilni opisi. Njihov pomen se je povečal med pandemijo COVID-19, ko so se zaradi zdravstvenih pomislekov in omejitev soočali s potovalnimi omejitvami. Virtualni ogledi so za podjetja hkrati tudi močna trženjska orodja, saj ponujajo platformo za predstavitev izdelkov, storitev ali objektov potencialnim strankam. Namen diplomske naloge je bil preučiti učinkovitost virtualnih ogledov v primerjavi z drugimi medijskimi oblikami (kot so fotografije in video posnetki) pri spodbujanju obiska gradu Brežice. V študiji sta bila uporabljena eksperiment in kvantitativni anketni vprašalnik, s katerima se je ugotavljal vpliv različnih načinov predstavitve na stališča in namere posameznikov za obisk gradu. S primerjavo virtualnih ogledov z drugimi medijskimi oblikami je raziskava poskušala ugotoviti njihovo relativno učinkovitost pri spodbujanju turizma na gradu Brežice.
Keywords: virtualni ogledi, turizem, trženjsko orodje, namera obiska, medijske oblike
Published in DKUM: 19.04.2024; Views: 22; Downloads: 2
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2.
Entrepreneurship skills : module guide for students
Sarah Milliken, Shelley Mosco, Benz Kotzen, Ranka Junge-Berberovic, Boris Pasini, Tjaša Griessler Bulc, Andrej Ovca, Darja Istenič, Morris Villarroel, Maja Turnšek, 2020, other educational material

Published in DKUM: 22.02.2024; Views: 164; Downloads: 2
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3.
Entrepreneurship skills : curriculum
Sarah Milliken, Shelley Mosco, Benz Kotzen, Ranka Junge-Berberovic, Boris Pasini, Tjaša Griessler Bulc, Andrej Ovca, Darja Istenič, Morris Villarroel, Maja Turnšek, 2020, treatise, preliminary study, study

Published in DKUM: 22.02.2024; Views: 168; Downloads: 2
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4.
Commercial aquaponics : a long road ahead
Maja Turnšek, Rolf Morgenstern, Iris Schröter, Marcus Mergenthaler, Silke Hüttel, Michael Leyer, 2019, independent scientific component part or a chapter in a monograph

Abstract: Aquaponic systems are often designated as sustainable food production systems that are still facing various challenges, especially when they are considered as a commercial endeavour that needs to compete on the market. The early stages of the aquaponics industry have witnessed a number of unrealistic statements about the economic advantageousness of aquaponics. This chapter deals with these topics and discusses them critically. The latest scientific literature and current personal experiences of European commercial aquaponics farmers are taken into account on three levels: The horticulture side of production, the aquaculture side of production and the early data on the market response to aquaponics, emphasising the marketing issues and public acceptance of aquaponics. In summary, the chapter does not provide an “off-the-peg” solution to evaluate the economic performance of a particular aquaponics system. Instead it provides a broad database that enables an estimation of the efficiency of a planned system more realistically, pointing to challenges that the commercial aquaponics early adopters faced that are important lessons for future aquaponic endeavours, particularly in Europe.
Keywords: commercial aquaponics, Aquaponics economic myths, marketing of aquaponics
Published in DKUM: 30.01.2024; Views: 143; Downloads: 4
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5.
Platformno delo : kartiranje razprav in konceptov
Maja Breznik, Maja Turnšek, 2023, original scientific article

Abstract: Članek prinaša kartiranje znanstvenih razprav o platformnem delu s poudarkom na njihovih konceptih. Hitra rast platformnega dela je prinesla veliko znanstvenih prispevkov po vsem svetu. V pregledu nas je zato zanimalo, kako znanstvenice in znanstveniki obdelujejo svoje »surovo gradivo« in kako oblikujejo svoj »predmet spoznanja«, ko polemizirajo s samopodobo platform kot »tehnoloških podjetij«, ki naj bi bili čisti nasledek avtomatizacije, robotizacije, delitvene ekonomije in četrte industrijske revolucije. Pregled je izluščil pet glavnih konceptov, ključnih za razumevanje dela v na IKT temelječih okoljih: platformni urbanizem, digitalni taylorizem, regulativna arbitraža, planetarni trg dela in heteromatizirano delo. V sklepu predstavljamo odmev teh razprav v družbenih odzivih.
Keywords: platformno delo, platformni urbanizem, digitalni taylorizem, regulativna arbitraža, planetarni trg dela, heteromatizirano delo
Published in DKUM: 30.01.2024; Views: 125; Downloads: 6
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6.
Aquaponics for the Anthropocene : towards a "sustainability first" agenda
James Gott, Rolf Morgenstern, Maja Turnšek, 2019, independent scientific component part or a chapter in a monograph

Abstract: ‘The Anthropocene’ has emerged as a unique moment in earth history where humanity recognises its devastating capacity to destabilise the planetary processes upon which it depends. Modern agriculture plays a central role in this problematic. Food production innovations are needed that exceed traditional paradigms of the Green Revolution whilst at the same time are able to acknowledge the complexity arising from the sustainability and food security issues that mark our times. Aquaponics is one technological innovation that promises to contribute much towards these imperatives. But this emergent field is in an early stage that is characterised by limited resources, market uncertainty, institutional resistance and high risks of failure—a developmental environment where hype prevails over demonstrated outcomes. Given this situation, the aquaponics research community potentially holds an important place in the development path of this technology. But the field needs to craft a coherent and viable vision for this technology that can move beyond misplaced techno-optimist accounts. Turning to sustainability science and STS research, we discuss the urgent need to develop what we call a ‘critical sustainability knowledge’ for aquaponics, giving pointers for possible ways forward, which include (1) expanding aquaponic research into an interdisciplinary research domain, (2) opening research up to participatory approaches in real-world contexts and (3) pursuing a solution-oriented approach for sustainability and food security outcomes.
Keywords: aquaponics, anthropocene, green revolution, Techno-optimism, STS research, Science and technology studies
Published in DKUM: 30.01.2024; Views: 86; Downloads: 3
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7.
Challenges of Commercial Aquaponics in Europe : beyond the Hype
Maja Turnšek, Agnes Joly, Ragnheidur Thorarinsdottir, Ranka Junge-Berberovic, 2020, original scientific article

Abstract: In recent years, aquaponics has been receiving increased interest globally as a commercial food production technology and aquaponics start up companies have been formed in most European countries. Between 2014 and 2018, the European-funded COST Action FA1305 “The EU Aquaponics Hub Realising Sustainable Integrated Fish and Vegetable Production for the EU” created a strong network of researchers and entrepreneurs. However, surveys show that the aquaponic production in Europe is still very limited, and very few companies are economically viable. In order to obtain insights into the barriers to early development of commercial aquaponics, two surveys were carried out—one in Europe, which included France, and one in France alone, with a different protocol. Henceforth, for simplicity, the former will be referred to as Europe and the latter as France. The results reveal that the development of commercial aquaponics has hit the level of “disillusionment”, caused by numerous challenges facing commercial food production. As the understanding of the processes involved in aquaponics is increasing, it will be very interesting to follow the developments in the field over the coming years in order to ascertain whether aquaponics will follow the phases outlined by the “Gartner’s Hype Cycle” and thus proceed to become an established technology, or whether it will remain an “one hit wonder” and disappear in the “Trough of Disillusionment”.
Keywords: aquaponics, innovation adoption, Gartnerʹs Hype Cycle, Europe
Published in DKUM: 29.01.2024; Views: 148; Downloads: 8
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8.
Striving to be different but becoming the same : creativity and destination brands promotional videos
Tjaša Alegro, Maja Turnšek, 2020, original scientific article

Abstract: Social networks have become an important supplement to traditional forms of marketing channels for destination branding. YouTube is believed to be one of the most influential social media and video sharing platforms. Its visual character, informal setting and address of the youth segment would expectedly mean a high level of creativity in the process of destination branding. By means of qualitative analysis of what are considered to be the best videos as self-selected by the European destination management organizations (DMOs), we wished to ascertain how creative these best case examples really were. The results show that the videos are extremely similar, with the most common type a "collage" of only loosely connected visuals with rare elements of storytelling or humor as the most typical creative approaches. While following the desire to show the diversity of a destination, the destination branding videos paradoxically become a collection of similar visual images and thus fail to contribute to the differentiation of the destination brand. The results show that future advice to practitioners of destination marketing for YouTube is to go beyond the typical "collage" genre of a destination marketing video and focus more on storytelling, humor and especially the most difficult step in the destination branding: strategically focusing on the smaller number of specifics that differentiate a destination rather than on the multitude of the highly diverse experiences.
Keywords: creativity, destination branding, YouTube, storytelling, humor
Published in DKUM: 29.01.2024; Views: 132; Downloads: 8
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9.
Tekstilni industrijski turizem kot sredstvo revitalizacije majhnega mesta
Barbara Pavlakovič Farrell, Maja Turnšek, 2020, published scientific conference contribution

Abstract: Industrijski turizem je nišni turistični produkt, ki lahko služi kot učinkovit način preseganja negativnih učinkov sezon na turizem. Poleg tega je industrijski turizem tudi primerno orodje za trajnostni razvoj destinacije, torej za oživitev nekdanjih industrijskih lokacij ali manj razvitih aktivnih industrijskih krajev. Prvič, industrijo lahko predstavi turistom in novim strankam. Drugič, lahko spodbudi razvoj infrastrukture in pomaga ohraniti tradicionalno tehnično znanje o industrijskih procesih. Kot študijo primera smo izbrali Metliko, majhno slovensko mesto, ki ima zelo dolgo tradicijo tekstilne industrije. Z uporabo intervjujev z lokalnimi turističnimi organizacijami ter vodstvom tekstilnih podjetij in s terenskim opazovanjem tekstilnih industrijskih lokacij smo proučili sedanje stanje in pripravljenost za razvoj ponudbe industrijskega turizma, ki bi lahko spodbudila lokalni razvoj. V ugotovitvah predstavljamo možnosti, ki jih imajo Metlika in druga podobna majhna mesta za oživitev tega območja in spodbujanje trajnostnega razvoja s pomočjo ponudbe industrijskega turizma.
Keywords: industrijski turizem, tekstilna industrija, revitalizacija mest, dediščina, trajnostni razvoj
Published in DKUM: 26.01.2024; Views: 176; Downloads: 10
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10.
Marketing and pricing
Tjaša Griessler Bulc, Andrej Ovca, Darja Istenič, Maja Turnšek, 2020, independent professional component part or a chapter in a monograph

Published in DKUM: 26.01.2024; Views: 127; Downloads: 5
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