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Abstract: Agrovelnes kot trajnostna oblika turizma predstavlja inovativno dopolnitev zdravstvenega turizma v Sloveniji in temelji na povezovanju podeželskega okolja, lokalnih virov ter velneških praks. V ospredju je izkoriščanje naravnih danosti, kulturne dediščine in tradicionalnega načina življenja za oblikovanje turističnih doživetij, ki prispevajo k dobremu počutju posameznika in trajnostnemu razvoju lokalnih skupnosti. Turizem na kmetijah in druge oblike podeželskega turizma omogočajo stik z naravo, sodelovanje pri kmečkih opravilih, spoznavanje domače hrane ter aktivno preživljanje prostega časa. Agrovelnes se pri tem razvija kot posebna veja, ki združuje agrarne in velneške storitve ter nagovarja sodobne trende povpraševanja po zdravem načinu življenja, sprostitvi in avtentičnih doživetjih. Velnes na podeželju vključuje raznoliko paleto aktivnosti – od gibanja na prostem, meditacije, tradicionalnih terapij, savn in masaž, do uporabe lokalnih zelišč in naravne kozmetike. Pomemben vidik so tudi komplementarne oblike zdravljenja, kot so ajurveda, tradicionalna kitajska medicina, zeliščarstvo in različne tehnike samopomoči. Agrovelnes s tem presega klasične turistične ponudbe in se umešča v okvir zdravstvenega turizma, ki krepi tako fizično kot duševno zdravje obiskovalcev. Posebno vlogo ima tudi selfness, ki spodbuja posameznika k prevzemanju odgovornosti za lastno dobro počutje, ter gozdni selfness, ki povezuje gibanje in sprostitev z naravnim okoljem. Pomembno dopolnilo velneški ponudbi predstavljajo kulturni, športni in izobraževalni elementi. Kulturni turizem na podeželju ohranja in promovira tradicije, lokalne obrti in identiteto skupnosti ter turistom omogoča vpogled v drugačen način življenja. Šport in rekreacija na podeželju nudita širok spekter aktivnosti – od hoje, kolesarjenja, planinarjenja do sodobnih oblik, kot sta geocaching in adrenalinski športi. Izobraževalni turizem pa obiskovalcem ponuja možnost aktivnega učenja skozi delavnice, kmetijske dejavnosti, kulinarične tečaje in spoznavanje narave. Zgodbarjenje kot sodobno orodje interpretacije dopolnjuje izkušnjo, saj turistične storitve preoblikuje v avtentične pripovedi. Gastronomija je ključni del agrovelnesa, saj se povezuje z lokalno pridelavo in tradicijo. Turistične kmetije v Sloveniji nudijo bogato kulinarično ponudbo, ki temelji na sezonskih in ekoloških izdelkih, lokalnih vinih in kulinaričnih posebnostih regij. Sodobni trendi, kot so makrobiotika, veganstvo, brezglutenska prehrana in sladice brez rafiniranega sladkorja, kažejo na povezovanje trajnostnih prehranskih praks z zdravim življenjskim slogom. Agrovelnes ima večplastne učinke: krepi konkurenčnost podeželskih destinacij, prispeva k ohranjanju naravnih in kulturnih virov, spodbuja lokalno gospodarstvo in ustvarja nova delovna mesta. Hkrati pa turistom omogoča celostno izkušnjo zdravja, sprostitve in osebnostne rasti. Kot trajnostna oblika turizma se umešča v okvir zdravstvenega turizma v Sloveniji, saj z inovativno ponudbo dopolnjuje klasične zdraviliške storitve in ustvarja nove priložnosti za razvoj turizma, ki temelji na avtentičnosti, kakovosti in trajnosti.
Keywords: agrovelnes, trajnostni turizem, zdravstveni turizem v Sloveniji, podeželski turizem, turistične kmetije, wellness, selfness, duševni velnes, kulturni turizem, šport in rekreacija, gastronomija, lokalna skupnost, naravni viri, avtentična doživetja
Published in DKUM: 09.09.2025; Views: 0; Downloads: 7
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Abstract: Some platforms in the collaborative economy offer a combination of sectoral and information society services, which characterises them as a hybrid entity. The concurrent provision of disparate types of services necessitates the determination of the predominant activity of a given platform on a case-by-case basis. This, in turn, gives rise to legal uncertainty and inconsistent case law at the national level. This paper examines the impact of the choice of institutional alternatives in the context of multilevel governance in the EU on the legal status of collaborative economy business models such as Uber and Airbnb in the EU single market. The paper employs a mixed-methods research approach to analyse pivotal jurisprudential decisions of the Court of Justice of the European Union (CJEU) and national courts. It reaches the conclusion that the Airbnb platform, in its capacity as an information society service provider, is subject to the provisions of the Electronic Commerce Directive (2000/31/EC). Conversely, Uber, by virtue of its definition as a transport undertaking, is subject to shared jurisdiction between EU institutions and Member States in the field of transport services. This paper initiates a discussion on the suitability of the extant regulatory apparatus and underscores the necessity for the establishment of an appropriate institutional framework, either centralised at the EU level or decentralised at the level of Member States, that would provide substantive rules aimed at comprehensively regulating the legal status of hybrid business models, thus allowing for more uniform conditions for their operation in the EU single market.
Keywords: collaborative economy, collaborative platform, EU single market, multilevel governance, the separation-of-powers principles
Published in DKUM: 21.08.2025; Views: 0; Downloads: 5
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Abstract: This study aimed to develop a commercial concept for transforming farms into wellness tourist destinations. The proposed scenario involved the renovation of a hayrack into a highend tourist accommodation, comprising relaxation rooms with panoramic glass walls and the renovation of the barns, as well as an outdoor swimming pond. The research methods included description, compilation, and synthesis to explore the legislation in Slovenia related to investment performance and trends in wellness tourism to support the realisation of the proposed investment. Furthermore, the study used the method of financial estimation of investment using cost-benefit analysis to facilitate the transition. Four datasets were used for the estimation: investment income, investment costs, end value of the investment, and annual interest rate. The estimated investment cost was €530,000 and the total estimated revenue was €192,720, with total costs amounting to 50% of the total income, as well as an annual cash flow of €96,360, which was used in the assessment of the investment return period. According to the findings, the investment return period is 15 years with the lowest annual cash flow and interest rate of 3.5%. However, caution is advised due to uncertainties in the long-term costs of raw materials and energy.
Keywords: tourist farm, wellness, cost-benefit analysis
Published in DKUM: 23.04.2025; Views: 0; Downloads: 2
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Abstract: This study examines the impact of socio-demographic factors on attitudes towards sustainability and digitalization in logistics and supply chain management. Since a significant gap was identified in this field, study explores how company size, industry sector, and workforce diversity influence strategic planning and operational efficiency within these pivotal sectors of global commerce. The main novelty of the research is to set the roles of technological readiness and knowledge-based factors in shaping organizational responses to sustainability challenges and digital transformation opportunities. By analyzing the correlation between socio-demographic profiles and technological adoption behaviors, the paper aims to provide insights that could help organizations tailor their strategic initiatives to better align with diverse stakeholder needs, enhancing operational efficiency and promoting sustainable practices. This study seeks to fill the gaps in current research by offering a detailed exploration of how sociodemographic diversity impacts the adoption of innovative technologies and sustainability measures within the logistics and supply chain sectors. Results revealed that gender, sector, work position and company size contribute to different understanding and prioritisation of sustainability topics. Managers and team leaders are more focused towards sustainability than the rest of employees and logistics and supply chain sector prefer digitalization over sustainability.
Keywords: socio-demographic profiles, sustainability, digitalization, logistics, supply chain management
Published in DKUM: 17.03.2025; Views: 0; Downloads: 5
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Abstract: This study analyzes the effects that action 112 of the Rural Development Policy had on the socioeconomic status of Slovenian dairy farms. The data used in this paper were collected from Farm Accountancy Data Network (FADN), a database for applicants in action 112 (young farms transferees), from whose applications for participation in this action the data were obtained. Twenty-eight different econometric models were developed during the first stage of the research. The evaluation of the models was subsequently performed by applying valid statistical and econometric criteria. The results reveal the main positive effects that action 112 had on socioeconomic indicators of the dairy farms: number of full-time labor power, number of head of large livestock, total revenue (in euros) and net value added. Statistically significant differences in benefits from action 112 among dairy farms were determined by using two sets of dummy variables: region and level of education. The research in the field of the effect of the rural development policy action support of young farmers on socioeconomics performance of milk farms can make a significant contribution to developing the researchers' work and policy makers' decisions. Furthermore, this research is important from the agronomic point of view, since its results support two of the basic goals of Common agricultural policy after 2020: environmental care and conservation of landscape and biodiversity.
Keywords: dairy farmers, econometric analysis, rural development, socio-economic situation
Published in DKUM: 31.01.2025; Views: 0; Downloads: 5
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