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1.
Digital marketing communication in developing countries
Visar Rrustemi, Ganimete Podvorica, Gezim Jusufi, 2020, original scientific article

Abstract: Digital marketing has made significant progress in recent years, in all countries, both developed and developing. Many local and international companies have largely placed their marketing activities in the digital environment. Now, the COVID-19 pandemic has made it even more important for many companies and consumers to conduct marketing, buying and selling activities through social media. Like companies, consumers are changing their buying behaviors by focusing more on social media, from which they are providing the necessary and sufficient information about all the products and services that are marketed online. This paper is of particular importance because it addresses the issue of digital marketing activities in the Western Balkans region, specifically the behavior of consumers from countries of this region on social media. From the results of the paper it can be concluded that consumers from these countries are quite engaged in social media, where they receive the necessary information for different products and services, follow the activities of different companies, etc.
Keywords: digital marketing, communication, social media, Western Balkans, internet
Published: 15.01.2021; Views: 138; Downloads: 0

2.
The impact of EU programmes on financing higher education institutions in Western Balkans - evidence from Kosovo
Gezim Jusufi, Suada Ajdarpašić, 2020, original scientific article

Abstract: The main goal of this paper is to analyse the financial effects of EU education and research programs on the development of higher education institutions in Western Balkan countries with a special emphasis given to Kosovo. To achieve the set goal, we have used the integrative review method. The Western Balkan HEIs do not have sufficient financial capacity to develop new curricula, new study programmes and research projects. They must therefore make use of EU education and research programmes to cover this gap. The evidence provided in the paper supports the idea that HEIs of the countries with low economic development, political challenges and lack of institutional capabilities will have a difficult time funding such undertakings without the assistance of EU programmes. Thus, these programs have a great impact on financing these educational institutions effectively. Therefore, their impact on the funding of universities in this region should be elaborated. It should be noted that there is little research which elaborate the impact of these programs on funding Western Balkan HEIs. These are key findings of the paper.
Keywords: EU programmes, higher education institutions, Western Balkans, Kosovo, financing
Published: 15.01.2021; Views: 93; Downloads: 5
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