| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

Search the digital library catalog Help

Query: search in
search in
search in
search in
* old and bologna study programme


1 - 10 / 71
First pagePrevious page12345678Next pageLast page
Intercultural differences in the purchase and information behaviour of young consumers
Beno Klemenčič, Gabrijel Devetak, Darko Števančec, 2012, original scientific article

Abstract: Pressures in the contemporary marketing environment are getting bigger and companies and marketers are required to know consumers and their purchase and information behaviour. In this article we studied the behaviour of consumers and the factors of purchase and information behaviour of young consumers when choosing clothes. We found out about the meaning of individual clothing characteristics having impact on the purchase decision making (price, trademark, fitting of clothing, design, quality, etc.). Consumers receive and look for information at different sources (radio commercials, TV commercials and shows, fashion magazines, catalogue sales, social networks, friends and acquaintances, etc.). With the empiric research we wanted to find out to what measure individual sources influence the purchase decision of an individual. We studied young people aged from 15 to 24 in the countries of the EU (Slovenia, Austria and Germany) and the United States of America. We especially focused on characteristic differences. Knowing intercultural differences is important for global companies of the clothing industry for forming their marketing strategies. On the sample of 440 young people who took part in the survey we found out that intercultural differences exist regarding the influence of individual information sources and regarding the factors of purchase decision making. Considering the stated we propose companies operating in global markets on both continents to prepare differentiated marketing strategies.
Keywords: consumer behaviour, clothing, marketing strategies, intercultural differences
Published: 23.01.2018; Views: 771; Downloads: 258
.pdf Full text (857,95 KB)
This document has many files! More...

Relation between knowledge management and turnover in Slovenian micro and small start-up organisations
Riko Novak, Vasja Roblek, Gabrijel Devetak, 2013, original scientific article

Abstract: This article discusses the importance of knowledge management and employee turnover, using the example of selected Slovenian organisations, in particular, technology parks. The purpose of this article is to point out statistical characteristics between employee turnover and certain selected independent variables. The empirical research was conducted on a population of 667 Slovenian organisations gathered from the subjects of an innovative environment database, and a further sample of 51 chosen technology parks from the A group. By implementing multivariate regression analysis, we sought to examine whether knowledge requirements and knowledge transfer paths in these organisations have a statistically significant influence on employee turnover. The aim of this article is to present the results of empirical research that defines the development of a conceptual framework for understanding the influence of knowledge management on employee turnover. The results have shown that the importance of intellectual and social capital, intangible capital assets and their continuous measurement must be acknowledged within an organisation.
Keywords: employee turnover, knowledge management, organisations, employees
Published: 22.01.2018; Views: 518; Downloads: 321
.pdf Full text (1,21 MB)
This document has many files! More...

Importance of motivating factors for international mobility of students
Riko Novak, Anja Slatinšek, Gabrijel Devetak, 2013, original scientific article

Abstract: This article explores the importance of motivating factors for the international mobility of undergraduate students who participated in a mobility programme and completed part of their studies at selected higher education institutions. The empirical research was conducted on a population of 3,539 mobile undergraduate students, who took part in mobility programmes between 2006 and 2011 at three selected higher education institutions in three different European countries (1 - Germany: Duale Hochschule Baden‑Württemberg Karlsruhe, 2 - Norway: University of Tromsø, 3 - Slovenia: University of Primorska, Faculty of Management). The purpose of this article is to present the underlying motivating factors in relation to the selected institution on a sample of 288 undergraduate students during the period studied. On the basis of these findings, we came to the conclusion that most of the students participated in students’ mobility programmes especially to gain international study and life experiences. Furthermore, we established a statistically significant difference in the duration of a mobility period in connection with gender and the satisfaction with the mobility programme.
Keywords: international mobility, mobility motivating factors, higher education institution
Published: 30.12.2015; Views: 896; Downloads: 73
.pdf Full text (287,49 KB)
This document has many files! More...

Zen vodenja
Gabrijel Devetak, 2006, review, book review, critique

Keywords: vodenje, menedžment, poslovna komunikacija, trženje, Bric, R., Straže B., Djukić, D., Bogdanovski J., Šimac, I., Robnik, L. in Jug, A.: Zen vodenja
Published: 10.07.2015; Views: 822; Downloads: 33
URL Link to full text

Management kakovosti
Gabrijel Devetak, 2006, review, book review, critique

Abstract: Management kakovosti, Janez Marolt in Boštjan Gomišček
Keywords: menedžment, management, kakovost, standardi, Marolt, J. in Gomišček, B.: Management kakovosti
Published: 10.07.2015; Views: 2404; Downloads: 281
URL Link to full text

Management ekonomike izobraževanja
Gabrijel Devetak, 2007, review, book review, critique

Abstract: Management ekonomike izobraževanja, Metod Černetič
Keywords: menedžment, ekonomika, izobraževanje, Slovenija
Published: 10.07.2015; Views: 443; Downloads: 37
URL Link to full text

Raziskava marketinga
Gabrijel Devetak, 2007, review, book review, critique

Abstract: Raziskava marketinga, Dušan Radonjič in Matjaž Iršič
Keywords: marketing, raziskave, informacijski sistem, trženje, Radonjič, Dušan in Iršič, Matjaž: Raziskava marketinga
Published: 10.07.2015; Views: 867; Downloads: 84
URL Link to full text

Regression analysis of variables describing poultry meat supply in European countries
Miro Simonič, Ksenija Dumičić, Gabrijel Devetak, 2012, original scientific article

Abstract: In this paper, based on the analysis of official FAOSTAT and EUROSTAT data on poultry meat for 38 European countries for years 2007 and 2009, two hypotheses were examined. Firstly, considering four clustering variables on poultry meat, i.e. production, export and import in kg/capita, as well as the producer price in US $/t, using descriptive exploratory and cluster analysis, the hypothesis that the clusters of countries may be recognized was confirmed. As a result six clusters of similar countries were distinguished. Secondly, based on multiple regression analysis, this paper proofs that there exists the statistically significant relationship of poultry meat production on export and import of that kind of meat, all measured in kg/capita. There is also a high correlation between production, as a dependent, and each of two independent variables.
Keywords: poultry meat, marketing strategy, cluster analysis, correlation, multiple regression
Published: 10.07.2015; Views: 783; Downloads: 313
.pdf Full text (780,46 KB)
This document has many files! More...

Search done in 0.3 sec.
Back to top
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica