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1.
E-business and e-commerce management : strategy, implementation and practice
Dave Chaffey, 2002, higher education textbook

Published in DKUM: 01.06.2012; Views: 1723; Downloads: 95
URL Link to full text

2.
Internet marketing : strategy, implementation and practice
Dave Chaffey, Richard Mayer, Kevin Johnston, Fiona Ellis-Chadwick, 2000, manual

Keywords: business, Internet, marketing, computer application, marketing strategy, informations, marketing planning, marketing channels, marketing structure, World Wide Web, promotion, electronic commerce, electronic transactions, success of business operation, efficiency, retail sale, future, forecasting, development, business decision-making
Published in DKUM: 01.06.2012; Views: 3164; Downloads: 112
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