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How public relations impact on a company's effectiveness
Damjana Jerman, Goran Vukovič, Bruno Završnik, 2008, original scientific article

Abstract: The role of public relations is dealing with the identification of organization's strategic public and developing communications programs for building solid, open and trusting relations with them. Many companies have taken a limited view of the impact that public relations can have on company's overall effectiveness. This paper consists of two parts: the theoretical framework for the role of public relations in the overall effectiveness of the company and an empirical analysis based on the primary data collected. We classified and analyzed different public relations factors (i.e. factors related to managing and implementing public relations) that influences the effectiveness of the company. We explored the correlation between public relations and a company's effectiveness and argued that public relations factors play a critical role in that effectiveness. We used linear regression and we found a significant linier relationship between the independent variable (public relations) and the dependent variable (company effectiveness).
Keywords: public relations, public relations function, company's effectiveness, strategy, public relations agency
Published: 30.11.2017; Views: 541; Downloads: 233
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Exploring the role of business social networking for organizations
Damjana Jerman, Bruno Završnik, 2015, original scientific article

Abstract: This article explores the relationship between communication, with the emphasis on public relations, and social network perspectives. What, then, does social networking for business mean in communication, particularly in public relations? This paper argues that business social networking play an important role in improving organizations communications. The goal of our paper is to identify the basic characteristics of social networks and its role for public relations for the effective implementation of social networking initiatives and tools in the workplace. Business social networking tools such as Facebook and LinkedIn are being used by organizations to reach the corporate objectives and to create a positive company image. Specific social networks, such the personalised networks of influence, are perceived to be one of the main strategic resources for organizations.
Keywords: internal communication, business social networking, public relations
Published: 06.07.2017; Views: 672; Downloads: 278
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An empirical study of marketing communications effectiveness in Slovenian market
Damjana Jerman, Bruno Završnik, 2014, original scientific article

Abstract: This paper deals with the value or more specifically, the contribution of marketing communications strategy to effectiveness of marketing communications and hypothesizes that marketing communications strategy correlate with the effectiveness of marketing communications. The paper consists of two parts: the theoretical framework for the role of marketing communications strategy for the effectiveness of the marketing communications and the empirical analysis, based on the primary data collected. The concept of the marketing communication effectiveness assumes that there are variables that can have a positive influence on the effectiveness of marketing communications, which incorporates facets of the marketing communication strategy and bidirectional communications. The results suggest that Slovenian organisations which design and implement marketing communication strategy, also have more effective marketing communications. The development of marketing communications strategy was correlated with increased effectiveness of marketing communications in their organisation. Managerial implications are discussed along with directions for further research.
Keywords: marketing communication effectiveness, business-to-business markets, marketing communication strategy, bidirectional communication, integrated marketing communication
Published: 06.07.2017; Views: 701; Downloads: 305
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The importance of logistics service quality in a business-to-business market
Bruno Završnik, Damjana Jerman, 2006, original scientific article

Abstract: The conceptualization and assessment of service quality continues to play an important role in marketing. The main aim of this paper is to study the perceived quality of service offered in the particular case of a logistics service organisation. We attempted to identify the gaps in logistical service offered in the samples of Croatian, Slovenian, Bosnian and Serbian and Monte Negrin enterprises. A comparative analysis discovered the differences and particularities linked to the specific markets regarding the importance and perceived characteristics of logistical services. While search quality factors can be assessed even before purchase, experience quality can be assessed only after purchase. Results indicate that consumers have evaluated the logistical service of logistics provider Intereuropa Ltd. Co. in terms of three major dimensions: on-time delivery, speed of delivery and the reliability of logistical services offered. In this paper, we explored the gaps in the logistical service offered in the samples of Croatian, Slovenian, Bosnian and Serbian and Monte Negrin enterprises. The study's findings suggest a framework to develop measures to empirically assess logistical service quality.
Keywords: logistics, business logistics, services, quality
Published: 04.07.2017; Views: 571; Downloads: 67
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Relationship between logistics service's perceived value and outsourcing of logistics activities
Klavdij Logožar, Bruno Završnik, Damjana Jerman, 2006, short scientific article

Abstract: Outsourcing has become increasingly popular in recent years, and is often quoted as a means of coping with rapid changes in technology and in the business environment. The scope of third-party logistics may range from a relatively limited combination of activities (e.g. transportation and warehousing) to a comprehensive set of logistics services. The authors first define the reasons for outsourcing with the emphasis on business logistics. They particularly point out the motivations for logistics outsourcing, the possibilities of logistics outsourcing, and they present the process of outsourcing partner selection as well. Finally they analyze the specific issues of logistics service's perceived value in outsourcing logistics activities on the basis of the survey carried out in Slovenian companies. The purpose of the survey was to measure the customers' perception of different characteristics of logistics provider which can be decisive when manufacturing firms are trying to make a decision whether to outsource and which logistics provider to select. The paper creates a framework for selection of the important and perceived characteristics of logistics provider relevant to customer in the process of the logistics supplier selection.
Keywords: logistics, logistics services, outsourcing, perceived value
Published: 05.06.2017; Views: 616; Downloads: 70
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Evaluating logistics suppliers in the Slovenian market
Bruno Završnik, Damjana Jerman, Goran Vukovič, 2007, original scientific article

Abstract: This paper focuses on logistics performance of companies in the Slovenian market. The research is analysing the point of view of managers in production, trade and services oriented companies about their logistics needs. Specifically, we examined their perception of different characteristics of a logistics provider and their evaluation in the process of outsourcing. There are few logistics functions that have been outsourced. This paper presents the outsourcing process with of outsourcing characteristics. The authors also identify elements of a successful outsourcing strategy, basing their conclusions on the research on the sample of 150 the biggest Slovenian companies. The authors will intend to answer the following question in the research: Which indicators do customers use to evaluate their suppliers? It would be expected that in purchase decision processes, customers give strong consideration to the resources and the competence of the supplier as criteria to provide higher quality and more reliable and efficient transportation of goods. One of the aims of research will be to measure the perception of respondents about the different characteristics of logistics provider. Within any organization, there will be differences of opinion about key buying factors, their importance, and how well the company performs on each factor.
Keywords: logistične storitve, logistika, logistična oskrba
Published: 10.07.2015; Views: 661; Downloads: 27
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Uspešnost tržnega komuniciranja na medorganizacijskih trgih
Damjana Jerman, Bruno Završnik, Vesna Žabkar, 2009, original scientific article

Abstract: Sestava tržnokomunikacijskega spleta in integriranost posameznih instrumentov se s časom spreminjata in sta odvisna tudi od vrste izdelčnega trga (porabniški ali medorganizacijski). V prispevku smo pristopili k oblikovanju in testiranju modela tržnega komuniciranja z vidika organizacij, ki delujejo na medorganizacijskih trgih. Na osnovi proučevane literature s področja tržnega komuniciranja in medorganizacijskih trgov smo najprej proučili dejavnike, ki vplivajo na uspešnost tržnega komuniciranja - vir komuniciranja, komunikacijsko sporočilo, cilji tržnega komuniciranja, komunikacijske poti, ciljna skupina in dvosmernost komuniciranja. Poleg teh odnosov smo raziskali tudi odnose med uspešnim tržnim komuniciranjem ter njegovo posledico - vpliv uspešnega tržnega komuniciranja na uspešnost organizacij, tako s trženjskega, finančnega kot tudi drugih vidikov. Strukturni model uspešnosti tržnega komuniciranja smo empirično preverili na vzorcu slovenskih organizacij, ki delujejo na medorganizacijskih trgih in potrdili pozitivno povezanost med proučevanimi konstrukti. Prispevek ponuja celovit pogled na uspešnost tržnega komuniciranja kot posledico in vzrok v procesu tržnega komuniciranja.
Keywords: medorganizacijsko trženje, komuniciranje, uspešnost poslovanja, oblikovanje, linearni modeli
Published: 10.07.2015; Views: 805; Downloads: 55
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